From Zero to Seed Round: Connectly AI

From Zero to Seed Round: How a "UI/UX Design Sprint" and Rapid Prototyping Gave Connectly AI its Winning Brand.

Industry Artificial Intelligence / Machine Learning

Client's Testimonial

"Developers.dev was our secret weapon. We went from a PowerPoint deck to a stunning brand and a clickable prototype in three weeks. We walked into investor meetings looking like a company ten times our size. There is zero doubt in my mind that the work we did with them was the reason we closed our $2M seed round."

Ben Williams

Ben Williams, Co-Founder, Connectly AI

Client Overview

Connectly AI was a two-person startup with a brilliant idea: an AI-powered platform to help e-commerce businesses personalize customer communication. They had a working backend algorithm but no brand, no user interface, and no way to effectively demonstrate their product to investors. They were trapped in the classic startup dilemma: they needed funding to build a product, but they needed a product to get funding. They needed to look like a polished, credible company, and they needed to do it yesterday.

Problem: Connectly AI's Lack of Brand and UI

Problem

The founders were deep-tech experts but had no experience in branding or product design. They needed a compelling brand identity and a functional prototype to make their abstract AI concept tangible and exciting for potential investors.

Key Challenges

Extreme Time Constraint

Extreme Time Constraint

They had investor meetings lined up and needed to show progress fast.

Limited Budget

Limited Budget

As a bootstrapped startup, every dollar had to deliver maximum impact.

Abstract Product

Abstract Product

They needed to visualize a complex AI engine in a simple, intuitive way.

Building Credibility

Building Credibility

They needed to overcome the perception of being "just two engineers with an idea."

Our Solution for Connectly AI

Our Solution

We recommended a combination of our "Accelerated Growth PODs," specifically designed for this type of high-speed, high-impact scenario.

One-Week UI/UX Design Sprint

We started with an intensive, one-week design sprint. Our team facilitated brainstorming sessions with the founders to rapidly define the target user, map out the core user journey, and sketch initial interface concepts.

Agile Brand Identity

In parallel, our branding experts developed three distinct brand identity concepts. By the end of the week, the founders had chosen a name, logo, and color palette that projected innovation and intelligence.

AI/ML Rapid-Prototype Pod

With the UI/UX and brand direction set, we immediately engaged our "AI / ML Rapid-Prototype Pod." They took the approved wireframes and brand assets and, in two weeks, built a high-fidelity, clickable prototype in Figma, connected to a mock API to simulate the AI's functionality.

Investor Pitch Deck Design

As a final touch, we designed a professional 10-slide investor pitch deck using the new brand identity, ensuring their story was as compelling as their prototype.

Implementation and Execution

Day 1-5 (Design Sprint)

Day 1-5 (Design Sprint)

Intensive, collaborative workshops covering strategy, user journey mapping, sketching, and wireframing. A brand direction was chosen by Day 5.

Day 6-10 (Prototyping - Phase 1)

Day 6-10 (Prototyping - Phase 1)

The prototype team built out the core screens and user flows based on the wireframes and new brand identity.

Day 11-15 (Prototyping - Phase 2)

Day 11-15 (Prototyping - Phase 2)

The team added micro-interactions, realistic data, and polished the UI to a presentation-ready state.

Day 16-18 (Pitch Deck)

Day 16-18 (Pitch Deck)

The design team created the investor pitch deck.

Day 19: Final Delivery

Day 19: Final Delivery

Final delivery of all assets: brand guidelines, clickable Figma prototype, and investor pitch deck. The entire process took less than three weeks.

Positive Outcome

Secured $2M Seed Funding

The founders successfully used the prototype and pitch deck to close their seed round funding within a month of our engagement.

Clear Product Vision

The process forced the founders to clarify their own product vision, making them more effective communicators.

Accelerated Product Development

The high-fidelity prototype served as the direct blueprint for their first MVP, saving them months of design and development time post-funding.

Established Market Credibility

They launched their company with a professional brand that immediately established them as a serious player in their field.

Positive Outcome for Connectly AI

Why Choose Us

Speed

Our "Accelerated Growth PODs" are built for rapid execution.

Efficiency

We delivered immense value for a startup-friendly budget.

One-Stop-Shop

We provided strategy, branding, UI/UX, and prototyping in one seamless package.

Tangible Outcomes

We delivered a concrete tool (the prototype) that produced a direct result (funding).

Expert Facilitation

Our design sprint process extracted the founders' vision and made it real.

AI/ML Expertise

We understood their core technology and how to best represent it.

Flexibility

Our model was perfectly suited to the startup's needs.

Strategic Value

We provided more than design; we provided a tool to unlock growth.

Empathy

We understood the pressures of a startup and became a core part of their early team.

Conclusion

Connectly AI's story is a testament to the power of targeted, rapid, and expert execution. By leveraging our specialized PODs, they were able to achieve in weeks what takes most startups many months and significant capital. This is the new model for launching a tech brand: start with a strong, professionally engineered brand and product foundation, and accelerate your path to success.