Client's Testimonial

Developers.dev was the only partner we trusted to handle a project of this complexity. Their understanding of GDPR, coupled with their CMMI Level 5 certified process, gave our board the confidence to move forward. They delivered a unified platform that feels custom to each market we operate in. Our digital revenue has grown 300% year-over-year since launch.

Klaus Mueller, Head of Digital Transformation

Client Introduction

A leading European hospitality and casino group with over 30 physical locations across several EU countries. While dominant in the brick-and-mortar space, they were rapidly losing market share to online-only competitors. They needed to launch a sophisticated, multi-lingual, and multi-currency online sports betting and casino platform that would consolidate their brand presence online and comply with varying regulations in each country of operation.

Problem

The client needed to create a single, cohesive digital platform that could be adapted to meet the unique legal and cultural requirements of multiple EU countries (Germany, Spain, Sweden), while integrating with their existing loyalty programs and land-based operations.

Key Challenges

Regulatory Maze

Navigating the disparate iGaming laws, tax structures, and responsible gambling requirements of each target country.

System Integration

Connecting the new online platform with their decades-old, on-premise casino management and CRM systems.

Localization

The platform required support for 5 different languages and currencies, including localized marketing content.

Brand Trust

The online experience had to match the premium, high-trust reputation of their physical casinos.

Our Solution

We assembled a large-scale development program managed by a senior project director, including several specialized PODs: a Core Platform team, an Integrations team, and a Compliance & Security team.

🏗️ Centralized Architecture

We built a core platform on Azure, designed with a localization layer that allowed for country-specific rules, payment methods, and language to be easily configured.

🪜 Phased Rollout

We planned a country-by-country launch strategy, allowing us to focus on perfecting the compliance and user experience for one market before moving to the next.

🌉 Legacy System Bridge

Our Integrations Pod built a secure middleware layer to act as a bridge between the new cloud platform and the client's legacy on-premise systems.

🔒 GDPR & Security First

Every feature was designed with GDPR principles at its core, and our Cyber‑Insurance Compliance Monitoring service was engaged to ensure ongoing security.

Implementation and Execution

Initial Assessment

Phase 1 (Months 1-3): Comprehensive discovery, legal consultation for each market, and high-level architectural planning.

Prioritized Fixes

Phase 2 (Months 4-9): Development of the core betting engine, multi-currency wallet, and admin panel.

Staging Environment Build

Phase 3 (Months 10-12): Building the integration middleware and connecting to the client's CRM and loyalty systems.

Iterative Refactoring

Phase 4 (Months 13-15): Development and localization of the front-end for the first market (Germany).

Pilot Testing

Phase 5 (Month 16): Launch in Germany, followed by an iterative process of launching in Spain and Sweden over the next 6 months.

The "Flip"

Phase 6 (Ongoing): Our Managed DevOps POD took over platform maintenance, support, and monitoring post-launch.

Positive Outcome

📈 Revenue Growth

Achieved a 300% increase in digital revenue in the first year.

🌍 Market Expansion

Successfully launched in 3 new digital markets within 24 months.

🔄 Omnichannel Experience

Increased overall customer LTV by 40% by providing a seamless online-to-offline experience.

✅ Compliance

Passed all regulatory audits in each country with zero compliance issues.

Why Choose Us

🔗 Enterprise Integration

⚖️ Multi-Market Compliance

🏅 CMMI Level 5 Process

🌐 Localization Expertise

⬆️ Legacy System Modernization

🛠️ Managed DevOps

🛡️ GDPR & Security Focus

☁️ Scalable Azure Solutions

🤝 True Partnership Model

Conclusion

This project highlights our ability to handle complex, large-scale digital transformation initiatives for established enterprises. We successfully managed intricate technical and regulatory challenges to deliver a platform that drives significant business growth.

Unlocking New Revenue: Digitizing a Major EU Casino with a Compliant, Multi-Market Betting Platform

Industry Casino Gaming, Entertainment