Client's Testimonial

"The speed of our new headless PWA is simply breathtaking. Developers.dev delivered a site that feels instantaneous. Our mobile conversion rate has skyrocketed, and the feedback from our customers has been incredible. They are true experts in modern eCommerce architecture."

Jessica Minh, Founder & CEO

Client Overview

A trendy, fast-growing fashion brand with a strong social media presence and an annual revenue of $15M. Their existing monolithic Magento 2 store was slow, especially on mobile, which accounted for over 70% of their traffic. The poor mobile experience was leading to high bounce rates and abandoned carts, directly impacting their revenue and hindering their growth potential. They needed a cutting-edge solution to provide an app-like experience on the web.

Problem

The client's slow, unresponsive mobile site was creating a poor user experience, leading to a high bounce rate (over 60% on mobile) and a low mobile conversion rate (0.8%). This performance bottleneck was preventing them from capitalizing on their strong brand and marketing efforts.

Key Challenges

Performance

The primary goal was to achieve sub-second page load times to drastically improve the mobile user experience.

Complex Frontend Requirements

The brand required a highly visual, interactive, and dynamic frontend with features like lookbooks, quick-adds, and seamless navigation.

API-First Architecture

Required building a robust GraphQL API layer to connect the Magento backend with a modern React-based frontend.

Maintaining SEO

The migration to a new frontend architecture needed to be executed flawlessly to preserve and enhance existing search engine rankings.

Our Solution

We proposed and implemented a headless commerce architecture, decoupling the Magento backend from a custom-built React frontend, delivered as a Progressive Web App (PWA).

🌐 Headless Architecture

We used Magento as the powerful backend for commerce operations while building a lightning-fast frontend using React and PWA Studio.

🔌 GraphQL API Layer

We extended Magento's native GraphQL coverage to create a comprehensive API that efficiently served all data required by the frontend.

⚡ PWA Functionality

We implemented service workers for offline browsing capabilities, caching strategies for instant loading, and an "add to home screen" feature for app-like accessibility.

🔎 SEO-Focused Implementation

We used server-side rendering (SSR) to ensure the JavaScript-based site was perfectly crawlable by search engines, along with a meticulous SEO migration plan.

Implementation and Execution

Assembled Specialized POD

Assembled a specialized POD with expertise in Magento, React, GraphQL, and PWA development.

Designed UI Library

Designed a component-based UI library in React for consistency and reusability.

Leveraged Modern Build Tools

Leveraged modern frontend build tools for code splitting and optimization.

Scalable Hosting Setup

Set up a scalable, containerized hosting environment on AWS for both the backend and frontend applications.

Extensive A/B Testing

Conducted extensive A/B testing on the new user flows before launch.

Staged Rollout

Executed a staged rollout to monitor performance and user feedback in real-time.

Positive Outcome

📈 45% Increase in Mobile Conversion Rate

The fast, intuitive experience dramatically reduced friction in the buying process.

⏱️ 70% Reduction in Average Page Load Time

Pages now load in under one second, significantly improving user engagement.

↘️ 50% Decrease in Mobile Bounce Rate

Visitors stayed longer and explored more products due to the improved performance.

⬆️ 15% Increase in Organic Search Traffic

Improved Core Web Vitals and a better user experience led to higher rankings in Google.

Why Choose Us

✅ Verifiable Process Maturity

🤝 Ecosystem of Experts

🏠 100% In-House Talent

🤖 AI-Augmented Delivery

🔒 Ironclad Security & IP Protection

🌟 Radical Transparency

🔗 Deep Integration Expertise

🔄 Zero-Cost Replacement Guarantee

🚀 Future-Ready Solutions

Conclusion

By embracing a headless PWA strategy, the fashion brand transformed its biggest weakness-mobile experience-into its greatest strength. The solution delivered by Developers.dev not only solved their immediate performance issues but also provided a flexible, future-proof platform for continued innovation and growth in the competitive D2C market.

Delivering a Sub-Second Headless PWA on Magento to Boost Mobile Conversion by 45% for a D2C Fashion Retailer

Industry D2C Fashion & Apparel