Client's Testimonial

"We knew we needed to go headless to compete, but we didn't have the in-house expertise. The Developers.dev Shopify / Headless Commerce POD was a perfect match. They were true experts in React and GraphQL and worked seamlessly with our marketing team. The results speak for themselves: our site is incredibly fast now, and our conversion rate has seen a significant lift."

Brian Miller, Director of Digital Technology, Luxe Living.

Client Overview

The client is a fast-growing online retailer in Australia specializing in home goods, with an annual revenue of over $50M. Their existing platform was a traditional, monolithic Magento 2 site that was slow, difficult to customize, and provided a poor mobile experience, which was hurting their conversion rates.

Problem

The client's monolithic Magento platform was a bottleneck to growth. Slow page load times were causing a high bounce rate, especially on mobile. The marketing team was unable to quickly create new content and campaigns without developer intervention. They needed a more flexible, high-performance solution to improve the customer experience and drive sales.

Key Challenges

Complex Data Migration:

Migrating a large catalog of products, customer data, and order history from Magento to a new back-end system without disruption.

SEO Preservation:

Ensuring that the migration to a new front-end architecture did not negatively impact their hard-won search engine rankings.

Third-Party Integrations:

Re-integrating multiple essential systems, including their ERP, CRM, and various payment gateways.

Front-End Flexibility:

Building a custom front-end that would allow the marketing team to easily create rich, dynamic content.

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Our Solution

We assigned a "Shopify / Headless Commerce Pod" to augment the client's team. The pod included two senior full-stack developers with expertise in Node.js and React, and a performance engineering specialist.

🔗 Decoupled Architecture:

We proposed a headless architecture using Shopify Plus as the e-commerce back-end for its robust APIs and reliability, and a custom React front-end built with Next.js for server-side rendering (SSR) and performance.

📄 Content-First Approach:

We integrated Contentful as a headless CMS, allowing the marketing team to manage all non-product content independently.

⚡ Performance Optimization:

We focused heavily on performance, implementing image optimization, code splitting, and leveraging a global CDN to ensure lightning-fast load times worldwide.

🔎 SEO-Focused Migration:

We worked closely with the client's SEO agency to map all URLs, implement 301 redirects, and ensure all metadata and structured data were correctly migrated.

Implementation and Execution

API Layer Development:

Built the new front-end application using Next.js (React) and TypeScript.

PWA Frontend Build:

Utilized Shopify's Storefront API and Contentful's GraphQL API to fetch data.

Cloud Deployment:

Developed a middleware layer in Node.js to handle complex integrations with their ERP system.

Integration Refinement:

Used Shopify's data migration tools and custom scripts to move all critical data.

Load Testing:

Set up a CI/CD pipeline to deploy the front-end application to Vercel for optimal performance and scalability.

Phased Rollout:

Conducted extensive A/B testing of the new site against the old one before the final cutover.

Positive Outcome

📈 15% Increase in Conversion Rate:

The dramatically improved user experience and site speed led to a significant and sustained lift in sales.

⚡ 70% Improvement in Page Load Speed:

Core Web Vitals scores went from "Poor" to "Good," with the largest contentful paint (LCP) dropping from 4.5s to 1.3s.

💪 Empowered Marketing Team:

The marketing team can now launch new landing pages and campaigns in hours instead of weeks, without developer assistance.

✅ Zero SEO Impact:

The carefully planned migration resulted in no loss of organic search traffic or rankings.

Why Choose Us

🧠 Headless Commerce Experts:

Specialized knowledge in the exact modern technologies the client needed.

🤝 Staff Augmentation Model:

Our developers seamlessly integrated with and upskilled the client's existing team.

🎯 Performance-Oriented:

We brought performance engineering expertise to the forefront of the project.

🛍️ E-commerce Domain Knowledge:

We understood the critical business metrics like conversion rate and SEO.

🔄 Agile Collaboration:

We worked in lockstep with the client's marketing and SEO teams.

✨ Future-Proof Solution:

The composable architecture allows the client to easily swap out or add new services in the future.

🌐 Global Delivery:

Our team in India provided a significant cost advantage without sacrificing quality.

🏆 Proven Results:

We delivered tangible, measurable business outcomes, not just code.

🌟 Ecosystem of Experts:

Access to a wider pool of specialists when unique challenges arose.

Conclusion

By leveraging Developers.dev's specialized Headless Commerce POD, the client successfully transitioned to a modern, high-performance e-commerce architecture. This technical migration directly translated into significant business growth, proving the ROI of investing in a superior customer experience.

Boosting Conversion by 15% and Page Speed by 70% for a Mid-Market Retailer via Headless Commerce Migration

Industry E-commerce & Retail