Client's Testimonial

As a startup, speed and quality are everything. We chose Developers.dev for their 'Mobile App MVP Launch Kit' and it was the best decision we made. We went from concept to a live app in the App Store in just 12 weeks. They weren't just order-takers; they challenged our assumptions and suggested better ways to build features.

Mike Williams, Founder & CEO, Freshly Pets

Client Introduction

Freshly Pets is a well-funded, Series A startup aiming to disrupt the premium pet food market with a subscription-based service for fresh, customized meal plans. Their initial go-to-market strategy relied on a mobile-first approach to build a loyal customer base. They had the vision and the funding, but lacked the in-house mobile development talent to build a high-quality application quickly.

Problem

Freshly Pets needed to launch a feature-rich, stable, and intuitive mobile app for both iOS and Android on an aggressive timeline. The app needed to handle a complex pet profiling quiz, customize meal plans, and manage recurring subscriptions seamlessly. A buggy or delayed launch would burn through their cash runway and cost them their first-mover advantage.

Key Challenges

Aggressive Timeline

Launch a fully functional MVP on both platforms in under 3 months to align with their marketing launch.

Complex Logic

The "pet personalization" algorithm for creating custom meal plans was complex and needed to be flawlessly implemented.

Seamless Subscriptions

Integration with a recurring billing platform (Stripe) had to be robust and user-friendly.

Scalable Backend

The backend infrastructure needed to be built to handle rapid user growth from day one.

Our Solution

Freshly Pets engaged our "Mobile App MVP Launch Kit," an accelerated growth POD designed for rapid, high-quality mobile app delivery.

⚙️ Cross-Platform Efficiency

We recommended and used Flutter for cross-platform development, allowing us to build for both iOS and Android from a single codebase, drastically cutting down development time and cost without compromising the native feel.

☁️ Backend as a Service (BaaS)

We built the backend on AWS using a serverless architecture (Lambda, API Gateway, DynamoDB). This provided immense scalability at a low initial cost and reduced infrastructure management overhead.

🎯 Agile & Feature-Focused

We worked with the founder to ruthlessly prioritize features for the MVP, focusing only on the core user journey: Onboarding Quiz -> Meal Plan Recommendation -> Subscription Checkout.

💳 Subscription Expertise

Our team had deep experience integrating Stripe Billing, ensuring the complex logic of trial periods, plan changes, and dunning management was handled correctly.

Implementation and Execution

Week 1-2: Prototyping & UX

Created a clickable prototype in Figma, allowing the founder to test the entire user flow before any code was written.

Week 3-10: Sprints & Build

Two-week development sprints focusing on building out the Flutter front-end and the serverless back-end in parallel.

Daily Stand-ups

Quick 15-minute daily calls to ensure tight alignment and rapid impediment removal.

Week 11: QA & Testing

A full week dedicated to rigorous testing on a wide range of real iOS and Android devices.

Week 12: App Store Submission

We managed the entire process of submitting the apps to the Apple App Store and Google Play Store, ensuring all guidelines were met.

Post-Launch Support

Provided 30 days of included support to monitor for any issues and ensure a smooth launch.

Positive Outcome

✅ On-Time, On-Budget Launch

The app was live in both stores in just 12 weeks, perfectly timed with their launch marketing campaign.

🚀 50,000+ Downloads in 90 Days

The high-quality, bug-free app received positive reviews, driving strong organic and paid user acquisition.

💰 20% Sign-up to Subscription Conversion Rate

The intuitive onboarding and checkout process proved highly effective.

📈 Stable, Scalable Platform

The serverless backend handled the rapid influx of new users flawlessly without any performance issues.

Why Choose Us

🧠 Ecosystem of Experts

Provided a complete team of Flutter devs, backend engineers, and UX designers.

📊 Verifiable Process Maturity

Our structured "MVP Launch Kit" process ensured disciplined execution.

📜 Full IP & Code Ownership

Freshly Pets owns the app and the scalable backend we built.

🤖 AI-Augmented Delivery

Not a primary feature, but our secure development practices were key.

🆓 Risk-Free Trial Period

The fixed-scope nature of the MVP Kit provided cost certainty.

⭐ Guaranteed Talent Quality

The quality of the Flutter developers enabled the fast timeline.

📚 Deep Domain Expertise

We understood the subscription business model and its technical challenges.

🧩 White-Label & Seamless Integration

We functioned as their outsourced, in-house mobile team.

🚀 Future-Ready Technology

Flutter and a serverless backend provide a strong foundation for future feature development.

Conclusion

By leveraging the focused expertise and accelerated process of Developers.dev's "Mobile App MVP Launch Kit," Freshly Pets was able to successfully launch its core product to market on a startup timeline and budget. This provided them with the critical momentum needed to attract customers, prove their business model, and secure their next round of funding.

Mobile App MVP Launch: Freshly Pets Acquires 50,000 Users in 90 Days with a Conversion-Focused iOS & Android App

Industry D2C Pet Food Subscription