Australian Retailer Boosts Conversion by 25% with a High-Performance Headless Commerce Solution Built by Developers.dev
Industry E-commerce & Retail
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
Client's Testimonial
"The team at Developers.dev are true experts in headless commerce. They guided us through the entire process, from technology selection to deployment. The results speak for themselves: our site speed is incredible, and our mobile conversion rate has increased by 25%. They delivered on time, on budget, and exceeded our expectations at every turn."
Emily Wilson, Head of E-commerce
Client Overview
A popular Australian fashion retailer with over 50 physical stores and a growing online presence. Their existing e-commerce site was built on a monolithic platform that was slow, difficult to customize, and provided a poor mobile experience. They wanted to re-platform to a modern, headless architecture to deliver a lightning-fast user experience and gain the flexibility to innovate.
Problem
The client's monolithic e-commerce platform was a bottleneck to growth. Slow page load times were causing high bounce rates, especially on mobile, and the rigid theme system made it nearly impossible to create the unique, brand-centric shopping experiences they envisioned.
Key Challenges
Platform Selection
Choosing the right combination of a headless e-commerce platform (back-end) and a front-end framework.
Data Migration
Seamlessly migrating thousands of products, customers, and order histories from the old platform.
Third-Party Integrations
Integrating with a complex ecosystem of existing tools, including their ERP, PIM, and marketing automation software.
Performance
Achieving sub-second load times to maximize conversions and improve SEO rankings.
Our Solution
We assembled a 'Shopify / Headless Commerce Pod' that recommended and implemented a solution using Shopify Plus as the headless back-end and Next.js for the front-end.
🏗️ MACH Architecture
We designed a modern, composable architecture (Microservices, API-first, Cloud-native, Headless).
🚀 Next.js Front-End
We built a highly optimized, server-side rendered (SSR) front-end with Next.js, leveraging Incremental Static Regeneration (ISR) for unbeatable performance.
⚙️ Custom Shopify Apps
We developed custom middleware and Shopify apps to handle complex data synchronization with their ERP system.
☁️ CI/CD & Cloud Deployment
We set up a robust CI/CD pipeline using GitHub Actions to deploy the Next.js application to Vercel, ensuring scalability and reliability.
Implementation and Execution
Discovery
A thorough analysis of their existing systems and business requirements.
Architecture Design
Blueprinting the new headless architecture and data migration strategy.
Storefront Build
Development of the Next.js front-end, focusing on a mobile-first, component-driven design.
Integration
Building robust API integrations between Shopify, the Next.js app, and third-party systems.
Data Migration
Executing the planned data migration with multiple validation checks.
Launch & Monitoring
A carefully planned go-live process followed by intensive performance and stability monitoring.
Positive Outcome
📈 25% Increase in Mobile Conversion Rate
The dramatically improved speed and user experience led to a significant uplift in sales.
🏆 98/100 Lighthouse Performance Score
The new site achieved elite performance scores, boosting SEO rankings.
⚡ Sub-500ms Page Load Times
Average page load times were reduced from 4 seconds to under half a second.
💡 Marketing Agility
The marketing team could now easily create new landing pages and content experiences without developer intervention.
Why Choose Us
🧠 Ecosystem of Experts
Our POD provided instant access to a full, experienced product team.
🏅 CMMI Level 5 Maturity
Our disciplined agile process was key to hitting the tight deadline.
👨💻 100% In-House Talent
A dedicated, co-located team ensured rapid communication and problem-solving.
✅ Risk-Free Trial
While not in the MVP, the architecture was designed to easily add AI features later.
🛡️ Guaranteed Replacement
ZipGrocer owned 100% of their technology, a crucial point for their investors.
🔐 Full IP & Data Security
The founders were in our Slack channel daily, functioning as a single, unified team.
🤖 AI-Augmented Delivery
Our experience informed an MVP architecture that wouldn't break at scale.
🌍 Global Delivery, Local Feel
The fixed-scope model gave the startup complete budget certainty.
⭐ Proven Track Record
We deliberately avoided shortcuts that would create technical debt, setting them up for long-term success.
Conclusion
Developers.dev successfully transformed the client's digital presence by implementing a state-of-the-art headless commerce solution. This not only provided immediate performance and conversion benefits but also gave them a flexible, future-proof platform to support their long-term growth.