Client's Testimonial

"The Developers.dev team transformed our eCommerce operations. The site is now incredibly fast, and the custom ERP integration they built is flawless. We're no longer just keeping up; we're setting the pace. Our conversion rate is up 22%, and we've seen a 15% increase in average order value."

Jessica Lee, VP of eCommerce.

Client Overview

A US-based, mid-market fashion brand with $60M in annual revenue was experiencing stagnating online sales. Their PrestaShop store was slow, averaging a 6-second load time, and lacked the customization needed to compete with larger retailers. They struggled with manual inventory updates between their store and their ERP, leading to stock discrepancies and poor customer experience.

Problem

The client's growth was being throttled by their technology. A slow, generic PrestaShop site was leading to high bounce rates, while inefficient manual processes were draining resources and causing costly errors.

Key Challenges

Poor Performance

Page load times exceeded 6 seconds, causing a 50%+ bounce rate.

No ERP Integration

Manual inventory updates took 20+ hours per week and led to overselling.

Generic User Experience

The standard theme lacked features for product personalization and upselling.

Lack of Expertise

Their small in-house team lacked the specialized PrestaShop skills to solve these core issues.

Our Solution

Developers.dev was engaged to provide a cross-functional POD, including two senior PrestaShop developers, a QA engineer, and a solution architect.

⏱️ Comprehensive Performance Audit

We identified bottlenecks in the database, theme, and third-party modules.

🔗 Custom ERP Integration Module

We developed a robust module to sync products, inventory, and orders with their Microsoft Dynamics 365 ERP in real-time.

✨ Theme Optimization & Feature Enhancement

We refactored the existing theme's code for speed and built a custom "Shop the Look" feature to increase AOV.

☁️ Cloud Infrastructure Migration

We migrated their hosting to a scalable AWS environment with a CDN for faster global content delivery.

Implementation and Execution

Migration Strategy

Conducted a 2-week discovery and architecture design phase.

Headless Architecture Design

Set up a dedicated Jira board and Slack channel for transparent communication.

Frontend Development

Operated in 2-week agile sprints with bi-weekly demo calls.

Data Migration & QA

The performance optimization was tackled first, delivering initial results within 4 weeks.

Performance & Load Testing

The ERP module was developed in parallel and deployed over 8 weeks.

Go-Live

The entire project was completed in 4 months, on time and on budget.

Positive Outcome

📈 22% Increase in Conversion Rate

Achieved by reducing page load time to 1.8 seconds.

⚙️ 95% Reduction in Manual Labor

The ERP integration automated inventory and order management.

💰 15% Increase in Average Order Value

Driven by the new "Shop the Look" upselling feature.

✅ Zero Stock Discrepancies

Real-time sync eliminated overselling and improved customer satisfaction.

Why Choose Us

🧠 In-House Experts

🏅 CMMI 5 & SOC 2 Certified

⏳ Risk-Free 2-Week Trial

🔄 Free, Fast Replacement

🔒 Full IP & Data Ownership

🤖 AI-Augmented Delivery

🎯 Deep Domain Expertise

🧩 Flexible Engagement Models

🌟 Dedicated Success Manager

Conclusion

By partnering with Developers.dev, the client transformed their PrestaShop store from a liability into a high-performing asset. The project delivered a significant return on investment through increased sales, improved efficiency, and a superior customer experience.

Mid-Market Fashion Retailer Boosts Conversion by 22% with PrestaShop Performance Optimization and Custom Module Development

Industry Fashion & Apparel