Client's Testimonial

"Developers.dev didn't just 'do SEO' for us. They built a strategic growth asset that now generates over 40% of our new business. Their SEO POD integrated seamlessly with our team, and their CMMI Level 5 process brought a discipline to our marketing we desperately needed. Our organic MQLs have increased by 215%."

Michael Reed, VP of Growth, FinTech Innovators Inc.

Client Introduction

A US-based Series B FinTech company providing an AI-powered accounts payable automation platform. With a strong product and initial traction, they were struggling to scale their organic lead generation beyond branded search. Their cost per acquisition (CPA) from paid channels was rising, and they needed to build a more sustainable, scalable engine for growth to hit their next valuation milestone. They had a small in-house marketing team but lacked the specialized SEO and content expertise to compete in a crowded market.

Problem

The client's growth had plateaued. They were overly reliant on expensive paid advertising, and their organic presence was limited to their brand name. They were invisible to high-intent prospects searching for solutions to their accounts payable problems, losing valuable market share to better-optimized competitors every day.

Key Challenges

High Keyword Difficulty

Competing against established enterprise players for valuable "bottom-of-funnel" keywords.

Lack of Authority

A relatively new domain with a low number of referring domains and weak topical authority.

Content Scalability

The small in-house team couldn't produce the high-quality, expert-level content required to rank.

Technical SEO Debt

The website was built without SEO in mind, suffering from slow page speed and poor indexation.

Our Solution

We deployed our "SEO Growth POD," a dedicated, cross-functional team to act as the client's outsourced SEO department. The strategy was to build a powerful content-driven authority engine.

Technical SEO Overhaul

We conducted a comprehensive audit and fixed over 200 technical issues, improving site speed by 40% and ensuring flawless indexation.

AI-Driven Keyword Strategy

Using AI tools, we identified a portfolio of high-intent, low-competition long-tail keywords that competitors were ignoring, allowing us to gain quick wins.

Content Authority Clusters

We developed a "hub and spoke" content model, creating in-depth pillar pages for core topics and surrounding them with clusters of detailed blog posts, targeting every stage of the buyer's journey.

High-Authority Link Building

Our digital PR team launched targeted outreach campaigns, securing backlinks and mentions from top-tier FinTech publications and software review sites, dramatically increasing domain authority.

Implementation and Execution

Phase 1 (Months 1-2)

Onboarding, deep-dive discovery, technical audit and remediation, and initial keyword strategy.

Phase 2 (Months 3-6)

Began executing the content plan, publishing 4-6 high-value blog posts and one "linkable asset" (e.g., a data study) per month.

Phase 3 (Months 7-12)

Scaled content production and launched a proactive digital PR campaign, securing guest posts and interviews.

Technology Used

Ahrefs for keyword research, Screaming Frog for technical audits, HubSpot for content hosting and lead nurturing, and a proprietary AI tool for competitive content analysis.

Team Composition

The POD included an SEO Strategist, a Content Writer, a Link Building Specialist, and a Technical SEO Analyst.

Reporting

A shared Looker Studio dashboard provided 24/7 access to KPIs, supplemented by a weekly progress call and a monthly strategic review.

Positive Outcome

215% Increase in Organic MQLs

The primary goal was exceeded within 12 months, directly fuelling the sales pipeline.

#1-3 Rankings for 35+ High-Intent Keywords

Achieved top rankings for valuable keywords like "AI for invoice processing" and "AP automation software for SMBs."

400% Increase in Organic Traffic

Grew non-branded organic traffic from 5,000 to 25,000 monthly visitors.

Reduced Blended CPA by 30%

The influx of "free" organic leads significantly lowered the overall cost per acquisition, improving marketing ROI and profitability.

Why Choose Us

Ecosystem of Experts

A dedicated POD, not a single generalist.

AI-Augmented Strategy

Uncovered keyword opportunities others missed.

Verifiable Process Maturity

Flawless CMMI 5 execution.

Radical Transparency

24/7 dashboard access.

Full IP & Asset Ownership

The client owns all content.

Risk-Free Onboarding

Proved value with an initial audit.

Global Scale, Local Focus

World-class talent focused on the US market.

Guaranteed Talent Quality

Consistently high-quality content delivery.

Future-Proof Solutions

Built an asset that will generate leads for years.

Conclusion

By moving beyond a simple vendor relationship and embedding a specialized SEO POD into their team, the client built a durable, scalable, and highly profitable marketing channel. This engine not only helped them achieve their ARR goals but also established them as a recognized authority in the competitive FinTech landscape.

From $5M to $15M ARR: How a FinTech SaaS Company Tripled Its Organic Leads with a Dedicated SEO POD

Industry B2B SaaS (Financial Technology)