Client's Testimonial

"Trust is not a commodity in our industry; it's a requirement. Developers.dev's SOC 2 and ISO 27001 certifications were the reason we started the conversation, but their strategic execution is why we stay. They've delivered a 30% reduction in our CPL while navigating complex compliance, which is a phenomenal result."

Head of Acquisition, PayGlobal Corp.

Client Introduction

A large, EU-based FinTech company offering international payment solutions for businesses. They needed to scale their customer acquisition efforts in the competitive US market but were extremely cautious due to strict financial regulations and data security requirements. Their internal team lacked the bandwidth and specific US market expertise.

Problem

The client needed to aggressively grow its US customer base but was hampered by compliance concerns and a lack of a trusted execution partner. Their campaigns needed to be highly targeted, fully compliant with financial advertising regulations, and managed within a verifiably secure environment.

Key Challenges

Navigating Ad Policies

Navigating the complex and ever-changing ad policies for financial services on Google and LinkedIn.

Security Standards Compliance

Ensuring all data handling and campaign management met their stringent internal and external security standards (GDPR, etc.).

Targeting Niche Segments

Targeting niche B2B segments (e.g., import/export businesses, international e-commerce sellers) effectively.

Attribution & ROI

Demonstrating clear, attributable ROI to a data-skeptical executive team.

Our Solution

We provided a Compliance-Focused PPC POD, led by a senior strategist with extensive experience in regulated industries. The engagement was governed by a strict MSA that incorporated the client's security protocols.

🛡️ Compliance-First Strategy

Every ad, keyword, and landing page was pre-vetted by a two-step process to ensure full compliance with financial advertising standards.

🔒 Secure Operational Framework

All campaign work was conducted within our SOC 2 certified environment, with strict access controls and data handling protocols.

🎯 Hyper-Targeted B2B Campaigns

We leveraged LinkedIn Matched Audiences and Google's custom intent audiences to reach their niche target segments with unparalleled precision.

📈 Advanced Attribution & Reporting

We implemented server-side tracking and connected their ad platforms to their CRM to provide irrefutable, closed-loop reporting on CPL and customer lifetime value.

Implementation and Execution

Security & Compliance Review

Conducted a joint security and compliance review to align our processes.

Compliance Playbook

Developed a "compliance playbook" for all ad creation and launch procedures.

Segmented Campaigns Built

Built out highly segmented campaigns on Google Search and LinkedIn targeting specific business needs.

Conservative Test Campaigns

Launched conservative test campaigns to establish performance benchmarks.

Budget Scaling

Gradually scaled budgets based on performance data and CPL targets.

Weekly Compliance Checks

Provided weekly compliance checklists alongside standard performance reports.

Positive Outcome

💸 30% Reduction in Cost-Per-Lead (CPL)

Precision targeting and optimized messaging significantly improved efficiency.

✅ Zero Compliance Infractions

Our rigorous process ensured a perfect compliance record, providing critical peace of mind.

🌎 Successful US Market Penetration

The campaigns successfully established a strong flow of high-quality leads from the target market.

💪 Increased Executive Confidence

The transparent, data-driven reporting built trust and secured ongoing investment in the channel.

Why Choose Us

📊 Process Maturity

Our SOC 2 and ISO 27001 certifications were the most critical factor.

⭐ Vetted Experts

We provided a strategist with specific, verifiable experience in FinTech.

💰 ROI-Driven Focus

Our goal was not just leads, but cost-effective, high-quality leads.

🔍 Radical Transparency

Our reporting included both performance metrics and compliance checks.

🌳 Strategic Ecosystem

We could pull in data security experts from our wider team for consultation.

🔗 Seamless Integration

We adapted our workflow to meet their stringent security requirements.

👍 Guaranteed Talent

Our model gave them confidence in the expertise they were hiring.

They retained full control and ownership of their valuable campaign data.

🧠 AI-Augmented Intelligence

AI was used to monitor for compliance flags and performance anomalies.

Conclusion

For enterprises in regulated industries, choosing a PPC partner is about more than just marketing expertise; it's about trust and security. This engagement proved that our certified processes and specialized talent could deliver both exceptional results and complete peace of mind.

Global FinTech Firm Achieves Secure Scale and Reduces Cost-Per-Lead by 30% with a Certified PPC Partner

Industry Financial Technology (FinTech)