AI-Powered Logistics: How a Flower Wholesaler Reduced Delivery Costs by 22%
Industry Wholesale, Logistics, Supply Chain
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
"We move millions of stems a day, and every minute counts. The custom logistics platform Developers.dev built for us has been a game-changer. Their AI team developed a routing algorithm that is light-years ahead of anything off-the-shelf. Our drivers are happier, our customers receive fresher products, and we've seen a direct impact on our bottom line."
COO, FreshFleet
"FreshFleet" (hypothetical name) is one of the largest floral wholesalers in the USA, supplying fresh flowers to thousands of florists, supermarkets, and event planners. Their logistics operation was managed by a small team using spreadsheets, Google Maps, and a legacy desktop application. This resulted in inefficient routes, high fuel costs, and frequent delivery delays, impacting the freshness of their products.
FreshFleet's manual and outdated routing process was costing them millions annually in excess fuel, overtime pay for drivers, and product spoilage. They needed a modern, data-driven system to optimize their complex, multi-stop delivery routes in real-time.
Routes needed to account for traffic, delivery time windows, vehicle capacity, and driver hours in real-time.
The system had to manage over 200 trucks making thousands of deliveries daily across the country.
The solution needed a simple, intuitive mobile app for drivers who were not tech-savvy.
The platform had to integrate with their existing order management system (OMS) and inventory warehouse.
We assembled a specialized team combining our "Python Data-Engineering Pod" and our "Native Android Kotlin Pod." The goal was to build an intelligent logistics platform focused on route optimization and real-time visibility.
We developed a proprietary algorithm using machine learning to calculate the most efficient multi-stop routes. The model continuously learns from historical traffic data and delivery times to improve its predictions.
A real-time web portal allows dispatchers to view all drivers on a map, drag-and-drop orders onto routes, and automatically re-optimize routes when new orders come in.
We built a simple, rugged Android app that provides drivers with turn-by-turn navigation for their optimized route, digital proof-of-delivery (photo & signature capture), and a direct communication channel with dispatch.
We built robust APIs to pull order data from their legacy OMS and push delivery status updates back into their system, creating a unified workflow.
Our data scientists began by analyzing two years of historical delivery data to inform the AI model.
We built and tested several optimization models before selecting the most effective one.
We conducted ride-alongs with drivers to understand their pain points and design an app that made their jobs easier.
For the first month, we ran the new system in parallel with the old one to validate the AI's routes and build trust with the dispatch team.
We helped FreshFleet select and configure durable, vehicle-mounted Android devices for their entire fleet.
The system was rolled out region by region to ensure smooth adoption and support.
Precision targeting and optimized messaging significantly improved efficiency.
Better planning and real-time traffic data improved reliability and customer satisfaction.
Automation of the routing process allowed the dispatch team to manage a larger fleet more effectively.
For the first time, management had a live, accurate view of their entire logistics operation.
Our team had the specialized skills to build a complex optimization engine.
We have deep experience building solutions for complex supply chains.
We designed the driver app for simplicity and reliability, ensuring it would be used.
We are experts at connecting modern applications to existing enterprise systems.
The project paid for itself in under 12 months through direct cost savings.
We built a solid data pipeline to ensure the AI model had clean, reliable data.
We handled everything from the complex backend AI to the user-friendly mobile app.
We worked as a single team with FreshFleet's operations staff.
Our goal was not just to deliver software, but to deliver cost savings and efficiency gains.
FreshFleet's transformation shows that even the most traditional, non-tech industries can achieve massive efficiency gains by leveraging custom AI and data science. By digitizing their core logistics, they created a durable competitive advantage that will serve them for years to come.