Client's Testimonial

Developers.dev was the only partner we found who had the enterprise-level process maturity (CMMI Level 5) and the technical depth to handle a project of this scale and complexity. They didn't just build an app; they helped us re-architect our digital future. Our member engagement has increased by 40% since launch.

David Chen, VP of Digital Experience, Velocity Fitness Clubs.

Client Overview

Velocity Fitness Clubs is a leading international gym chain with over 200 locations across the USA and EMEA. Their existing digital infrastructure was fragmented, with separate systems for membership, class booking, and personal training. They wanted to create a single, unified mobile application to enhance member engagement, streamline operations, and create new digital revenue streams.

Problem

Velocity's members faced a disjointed experience, having to use different web portals and apps for various tasks. This lack of a central digital hub was causing member frustration and missed opportunities for upselling services like personal training and on-demand classes.

Key Challenges

Integrating with Legacy Systems:

Integrating with over a dozen legacy backend systems across different regions.

Scalable Video Streaming:

Building a highly scalable and reliable video streaming service for thousands of concurrent users.

Consistent Brand Experience:

Ensuring a consistent, premium brand experience across all digital touchpoints.

Secure Data Migration:

Migrating millions of member records securely and without service disruption.

Our Solution

We assembled a multi-pod team, including our Java Microservices Pod, Video Streaming Pod, and UI/UX Design Studio.

🔗 API Gateway

We designed and built a central API gateway to act as a middleware layer, communicating with all of Velocity's legacy systems. This decoupled the new mobile app from the old infrastructure, allowing for modernization without disruption.

🎬 On-Demand Video Platform

Leveraging our Video Streaming / Digital-Media Pod, we built a robust platform on AWS, using services like Amazon S3, MediaConvert, and CloudFront to deliver high-quality, low-latency video content to members globally.

📐 Design System

Our UI/UX Design Studio created a comprehensive design system to ensure brand consistency. This included a component library that accelerated development and ensured a polished, unified user experience.

💾 Data Migration Strategy

We executed a phased data migration plan with zero downtime, ensuring a seamless transition for existing members. The entire process was governed by our ISO 27001 certified security protocols.

Implementation and Execution

Discovery & Workshops

The project kicked off with a 4-week in-depth discovery phase, including on-site workshops.

Scaled Agile Framework (SAFe)

We used a Scaled Agile Framework (SAFe) to manage multiple development streams.

Native Mobile Development

A combination of Native iOS (Swift) and Native Android (Kotlin) was chosen for optimal performance.

Microservices Backend

The backend was architected as a set of microservices using Java/Spring Boot and deployed on Kubernetes.

CI/CD Pipeline

We implemented a CI/CD pipeline for automated testing and deployment.

Extensive Load Testing

Extensive load testing was performed to simulate peak usage (e.g., Monday evenings).

Positive Outcome

✨ Unified Member Experience

The new app became the single point of contact for members, leading to a 4.9-star rating and a 40% increase in digital engagement.

💰 New Revenue Stream

The on-demand class subscription generated over $500k in new, high-margin revenue within the first six months.

⚙️ Operational Efficiency

Streamlined class booking and automated notifications reduced the administrative load on gym staff by 25%.

🚀 Future-Ready Platform

The microservices architecture allows Velocity to easily add new features and integrations in the future.

Positive Outcome for Velocity Fitness Clubs

Why Choose Us

🏢 Enterprise Experience

Our work with clients like Amcor and Sabre demonstrated our ability to handle large-scale projects.

✅ Process Maturity

CMMI Level 5 was a key decision factor for the client, guaranteeing quality and predictability.

🔌 Integration Expertise

Our ability to work with complex, legacy systems was crucial.

📈 Scalable Infrastructure

We architected a solution that could support millions of users.

💡 Dedicated Pods

Access to specialized teams for video streaming and microservices was a major advantage.

🔒 Security Focus

Our certifications provided the assurance needed for a large enterprise.

🌐 Global Delivery Model

We provided a cost-effective solution without compromising on quality.

🤝 Long-Term Partnership

Velocity saw us as a partner for their ongoing digital evolution.

📊 Transparent Governance

Our project management provided full visibility to all stakeholders.

Conclusion

By choosing Developers.dev, Velocity Fitness Clubs was able to execute a complex digital transformation project successfully. We provided the technical architecture, process governance, and specialized expertise needed to unify their member experience, create new revenue, and build a platform for future innovation.

Enterprise Digital Transformation: Unifying a Global Gym Chain's Member Experience

Industry Gym & Fitness