Client's Testimonial

"The Developers.dev team delivered a platform that has revolutionized how our B2B clients interact with us. Their ability to understand our complex logistics workflows and translate them into an intuitive, high-performance e-commerce experience was exceptional. The project was delivered on time and on budget, and the platform has handled peak demand without a single issue."

Director of Global Logistics, Apex Freight

Client Overview

A major logistics and freight company based in Australia, providing services across the Asia-Pacific region. They needed to replace their outdated, phone-and-email-based system for B2B clients to order bulk freight services with a modern, self-service online platform. The goal was to improve customer experience, streamline operations, and open up new revenue streams.

Problem

The client's manual ordering process was inefficient, prone to errors, and couldn't scale. It created a poor customer experience and required a large customer service team to manage. They were losing business to more digitally-savvy competitors and had no way to easily analyze customer purchasing data.

Key Challenges

Complex Pricing Engine

The platform needed to handle highly variable pricing based on weight, volume, distance, fuel surcharges, and customer-specific contract rates.

ERP Integration

The system required deep, real-time integration with their existing SAP ERP system for order processing, inventory, and invoicing.

High Availability

As a mission-critical system for their clients, the platform needed to be highly available and resilient.

User Experience

The UI had to be simple and intuitive for non-technical users in procurement and logistics departments.

Our Solution

We deployed a dedicated "Magento / Adobe Commerce Pod" with specialized expertise in B2B e-commerce, augmented with .NET integration specialists.

💻 Custom .NET Core Backend

We built a powerful backend using ASP.NET Core to handle the complex business logic, including the custom pricing engine and integration layers. This provided the performance and flexibility needed.

🌐 Headless Architecture

We used a headless approach, with the .NET backend serving data via a secure REST API to a modern React front-end. This decoupled the system, allowing for faster development and easier updates.

🔗 SAP Integration

We developed a robust integration module using SAP Connector for .NET (NCo) to ensure reliable, real-time, two-way data synchronization with their core ERP system.

☁️ Azure-Based Infrastructure

The entire solution was deployed on a scalable and resilient Azure infrastructure, using Azure Kubernetes Service (AKS) for the backend services and Azure App Service for the front-end, with a geo-redundant Azure SQL database.

Implementation and Execution

Migration Strategy

We began with an intensive series of workshops with the client's logistics and sales teams to map out every workflow and pricing rule.

Headless Architecture Design

Our UI/UX Design Studio created detailed wireframes and prototypes, which were tested with a focus group of the client's customers.

Frontend Development

The development was structured in two-week agile sprints, with the .NET backend and React front-end teams working in parallel.

Data Migration & QA

We built a comprehensive suite of automated tests to validate the complex pricing calculations and ERP integration points.

Performance & Load Testing

The platform was load-tested to handle 5x their projected peak user traffic to ensure stability.

Go-Live

We conducted on-site training (via a need-based visit) for the client's customer service team in Sydney before the launch.

Positive Outcome

⏳ 40% Reduction in Order Processing Time

Automation and self-service dramatically reduced the manual effort required by their internal team.

😊 25% Increase in Customer Satisfaction

Client feedback scores (CSAT) for the ordering process saw a significant jump within the first quarter.

📊 New Data Insights

The platform provided valuable data on customer behavior, enabling the sales team to identify up-sell opportunities.

✅ 100% Uptime

The resilient Azure infrastructure has maintained 100% uptime since launch, even during peak seasonal demand.

Why Choose Us

🛒 B2B E-commerce Expertise

Proven experience in building complex, transaction-heavy platforms.

🔗 Integration Specialists

Deep knowledge of integrating with enterprise systems like SAP.

🧠 Headless Architecture

A modern, future-proof approach to development.

🎨 UI/UX Design Studio

In-house expertise to ensure a world-class user experience.

☁️ Scalable Cloud Solutions

Expertise in designing and managing high-availability Azure infrastructure.

🌍 Global Delivery Model

A cost-effective solution with on-site support when needed.

🏃 Agile Process

A flexible and transparent development process that delivered results fast.

⚡ Performance Engineering

Rigorous testing to guarantee platform stability.

🤝 End-to-End Ownership

From discovery to deployment and training, we managed the entire lifecycle.

Conclusion

By leveraging Developers.dev's expertise in custom .NET development and complex integrations, the logistics company successfully launched a B2B e-commerce platform that improved operational efficiency, enhanced customer relationships, and positioned them for future growth in the digital marketplace.

Building a Scalable B2B E-commerce Platform for an Australian Logistics Giant on .NET Core

Industry Logistics & Supply Chain