How "Credify" Scaled to 1 Million Users with a Secure, Real-Time Rewards App
Industry Fintech
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
"Speed, security, and scalability were non-negotiable for us. Developers.dev delivered on all three. They built the core of our user-facing product, and their expertise allowed us to get to market faster and with more confidence. They are the ideal partner for any startup that is serious about technology."
Ben Carter, Co-Founder & CEO, Credify.
"Credify" is a venture-backed startup in the "Strategic" tier, offering a novel credit card product for millennials. Their core value proposition was a flexible, real-time rewards program that allowed users to redeem points instantly on everyday purchases.
Credify had a brilliant concept but lacked the in-house mobile and backend engineering team to build a secure, PCI-compliant platform capable of handling real-time financial transactions and rewards calculations at scale.
Needing to launch an MVP within a tight 4-month timeframe to meet investor milestones.
Achieving bank-grade security and PCI DSS compliance.
Creating an intuitive and trustworthy user interface for managing finances and rewards.
Building a backend that could process thousands of transactions per second with low latency.
We assigned our "FinTech Mobile Pod," a specialized team with pre-built knowledge of financial application development, security protocols, and third-party financial API integrations.
We used an event-driven architecture with AWS Lambda and Kinesis to build a highly scalable and resilient backend capable of processing a high volume of transactions in real-time.
From day one, we implemented multi-factor authentication, biometric login, end-to-end encryption, and tokenization of all sensitive data, following PCI DSS best practices.
We developed a flexible rules engine that could instantly calculate and award points as transactions occurred, providing the instant gratification that was key to the product's appeal.
By leveraging our deep expertise and focusing on core features, we successfully designed, built, tested, and launched the MVP for both iOS and Android in just 16 weeks.
A highly compressed discovery phase focused on core user stories.
Parallel development tracks for the iOS, Android, and backend components.
Daily stand-ups and a shared Slack channel for constant communication with the Credify founders.
Integration with Plaid for bank account linking and Stripe for payment processing.
Conducted rigorous penetration testing with a third-party security firm before launch.
Post-launch, transitioned into a continuous development model to rapidly iterate and add new features.
Successfully launched the product on schedule, securing a Series A funding round.
Scaled from 0 to 1 million users in the first 18 months with 99.99% uptime.
Achieved and maintained PCI DSS compliance, building crucial trust with users and partners.
The app received an average rating of 4.8 stars on both app stores, with users praising its speed and ease of use.
For Credify, Developers.dev was not just an outsourced developer but a foundational technology partner. Our ability to provide a secure, scalable, and rapidly developed solution was instrumental in their successful market launch and subsequent hyper-growth.