Horizon Hotels

"Horizon Hotels" Achieves Omnichannel Excellence and Boosts Direct Bookings by 18%

Industry Hospitality

  • Client Revenues

    $10B+ Client Revenues

  • Successful Years

    12+ Successful Years

  • IT Ninjas

    1000+ IT Ninjas

  • Successful Projects

    5000+ Projects

Client's Testimonial

The complexity of our project was immense, but the Developers.dev team handled it with unparalleled professionalism and technical skill. Their secure, scalable solution has unified our guest loyalty program and given us back control over our customer relationships. They are, without a doubt, an elite technology partner.

Wei Zhang, Chief Technology Officer, Horizon Hotels

Wei Zhang, Chief Technology Officer, Horizon Hotels

Client Introduction

"Horizon Hotels" is a premier hotel group with over 80 properties across North America and Europe, falling into our Enterprise tier with over $500M in annual revenue. They faced stiff competition from Online Travel Agencies (OTAs) and a fragmented guest experience due to disparate property management systems (PMS) across their portfolio.

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Horizon Hotels Problem and challenges

Problem

Horizon's existing loyalty program was outdated, difficult to use, and failed to provide a seamless experience for guests traveling between different hotel locations. This fragmentation was driving guests to book through OTAs, eroding margins and severing the direct customer relationship.

Key Challenges

Horizon Hotels Key Challenge

Integrating with over 15 different legacy Property Management Systems.

Horizon Hotels Key Challenge

Handling multi-currency and multi-language requirements for their US and EU operations.

Horizon Hotels Key Challenge

Ensuring enterprise-grade security and compliance with GDPR and CCPA for millions of guest records.

Horizon Hotels Key Challenge

Creating a mobile-first experience that included mobile check-in and keyless entry.

Horizon Hotels Solution

Our Solution

We deployed a multi-POD engagement model, leveraging our Java Microservices Pod, a dedicated DevSecOps Automation Pod, and our Native iOS/Android Excellence Pods.

🔗 Centralized Loyalty Hub

We architected a robust, cloud-based loyalty hub on Microsoft Azure that acted as the central "source of truth," communicating with all property PMS via a custom-built API gateway.

🔄 Omnichannel Profile

Guests could now see all past and future stays, manage preferences, and redeem points seamlessly across the entire brand portfolio from a single app interface.

📱 Mobile-First Convenience

We integrated with leading smart lock providers to enable keyless entry and built a streamlined mobile check-in/check-out flow, dramatically improving the guest experience.

🎯 Targeted Geo-Promotions

The app used geolocation to offer guests relevant promotions for on-site amenities (e.g., spa discounts, restaurant reservations) upon their arrival at a property.

Implementation and Execution

Horizon Hotels Implementation and Execution

An extensive 6-week discovery and architectural design phase to map all PMS integration points.

Horizon Hotels Implementation and Execution

A phased rollout approach, starting with a pilot group of 10 hotels.

Horizon Hotels Implementation and Execution

Implementation of a rigorous DevSecOps pipeline with continuous vulnerability scanning.

Horizon Hotels Implementation and Execution

Use of Kubernetes for container orchestration to ensure high availability and easy scalability.

Horizon Hotels Implementation and Execution

Data migration of millions of loyalty member accounts with zero downtime.

Horizon Hotels Implementation and Execution

Comprehensive user acceptance testing (UAT) with hotel staff and a select group of loyal guests.

Positive Outcome

📈 18% Increase in Direct Bookings

through the app, significantly reducing OTA commissions.

😊 35% Increase in Guest Satisfaction (NPS)

scores related to check-in and loyalty program experience.

💰 25% Uplift in Ancillary Revenue

from targeted in-app promotions for on-site services.

🛡️ Achieved full GDPR and CCPA compliance

building trust and mitigating legal risks.

Horizon Hotels Positive Outcome

Why Choose Us

⚙️ Enterprise Integration Mastery

🔒 Security & Compliance Focus

☁️ Scalable Cloud Architecture

🌍 Global Delivery Capability

🧱 Expertise in Microservices

🤖 Dedicated DevSecOps

🪜 Phased, Risk-Managed Rollout

🏨 Proven Hospitality Domain Knowledge

📞 24x7 Support & Maintenance

Conclusion

Developers.dev provided Horizon Hotels with a transformative technology solution that solved their most pressing business challenges. The new unified loyalty platform not ably improved the guest experience but also fundamentally shifted their business model towards more profitable, direct relationships with their customers.