Client's Testimonial

Developers.dev became a true extension of our marketing team. The loyalty app they delivered isn't just a tool; it's the core of our retention strategy and has produced a phenomenal ROI in under a year.

Sarah Jenkins, VP of Marketing, Urban Bloom.

Client Overview

"Urban Bloom" is a fast-growing, USA-based D2C apparel brand with an annual revenue of $50M. They had built a strong brand on social media but struggled with low repeat purchase rates and increasing customer acquisition costs. They needed a way to build a deeper, more direct relationship with their customers and reduce their reliance on paid advertising.

Problem

Urban Bloom's generic, points-based web plugin was failing to engage customers. With a redemption rate of less than 5%, it was an underperforming asset that offered no personalization or valuable data insights.

Key Challenges

Integrating a new system with their Shopify Advanced e-commerce platform.

Creating a program that was engaging enough to compete for users' attention on their phones.

Lacked the in-house mobile development expertise to build a secure, scalable solution.

Needed to demonstrate a clear, positive ROI to stakeholders within 12 months.

Our Solution

Developers.dev assembled a dedicated POD, including a Loyalty Strategy Consultant, a UI/UX Designer, native iOS and Android developers, a Python data engineer, and a QA specialist.

💡 Product Discovery Workshop

We started with an intensive workshop to refine the feature set for the MVP, focusing on the core user journey.

🔒 HIPAA-Compliant Architecture

We designed the system with security at the forefront, including database encryption, strict access controls, and audit trails.

⚡ Agile Development

Using a Scrum framework, we delivered working software every two weeks, allowing the founder to provide continuous feedback.

✨ User-Centric Design

Our UI/UX experts created a clean, simple interface that required minimal training for clinic staff.

Implementation and Execution

Conducted a 2-week discovery and strategy workshop.

Developed interactive prototypes in Figma for user testing and feedback.

Followed a 2-week Agile sprint cycle with regular demos.

Built the backend on AWS using a serverless architecture for scalability and cost-efficiency.

Ensured end-to-end encryption for all customer data.

Managed the full App Store and Google Play Store submission process.

Positive Outcome

💰 Successful Seed Funding

The high-quality MVP was instrumental in helping the client secure $1.5M in seed funding.

🎯 Acquired First 20 Customers

The platform was so intuitive that the first 20 clinics were onboarded within two months of launch.

🚀 Fast Time-to-Market

A fully functional, compliant MVP was delivered in just 12 weeks.

🌱 Scalable Foundation

The initial architecture was designed to scale, and the client has since retained our POD model to add new features and grow the platform.

Why Choose Us

🚀 MVP & Startup Expertise

🏥 HIPAA & Healthcare Knowledge

⚡ Rapid Development PODs

💲 Cost-Effective Offshore Model

🎨 UI/UX Design Excellence

🏗️ Scalable Architecture Design

🤝 Agile & Transparent Process

☁️ Cloud & AWS Expertise

🌱 Long-term Partnership Focus

Conclusion

By partnering with Developers.dev, Urban Bloom transformed their loyalty program from a cost center into a powerful profit driver. The custom-built, AI-powered app has become a critical strategic asset, fostering a loyal community and providing a significant competitive advantage.

How "Urban Bloom" Increased Customer LTV by 28% with an AI-Powered Loyalty App

Industry D2C Retail (Fashion & Apparel)