Client's Testimonial

"For the first time in our company's history, I can see our entire global pipeline on a single screen. The custom CRM platform from Developers.dev has been transformational. They tackled immense complexity-multiple languages, currencies, and sales processes-and delivered a simple, elegant solution. Their team's dedication was extraordinary."

Global Head of Sales

Client Overview

A leading European manufacturing company (Enterprise, >$500M Revenue) with sales teams across 15 countries was drowning in data chaos. Each regional office used a different system-from legacy CRMs to complex spreadsheets-to manage sales of their high-value industrial equipment. The leadership team in the HQ had zero real-time visibility into the global sales pipeline, making forecasting impossible.

Problem

The lack of a centralized CRM created massive data silos, preventing strategic decision-making. The company couldn't accurately forecast revenue, manage global inventory against demand, or share best practices between regional sales teams.

Key Challenges

Supporting Multiple Languages and Currencies

Multi-Lingual & Multi-Currency Support

Supporting 8 different languages and multiple currencies within a single interface.

Varied Regional Processes

Accommodating varied regional sales processes and compliance requirements.

SAP Integration Complexity

Integrating with their 5 distinct instances of SAP for order processing and inventory.

Historical Data Migration

Migrating decades of historical sales data from a dozen disparate sources.

Our Solution

We were tasked with building a completely new, bespoke CRM platform from the ground up, hosted on Azure. Our approach focused on scalability, flexibility, and robust integration to overcome the client's global data challenges.

🏢 Multi-Tenant Architecture

We designed the platform so each region had its own secure workspace but allowed for aggregated reporting at the global level.

🧩 Composable UI

The user interface was built with modular components, allowing each region to customize certain fields and workflow stages to match their local process.

🔗 Centralized Integration Hub

We built a robust middleware layer to handle the complex, bi-directional synchronization with the various SAP instances across the globe.

💾 Advanced Data Migration

Our data engineering team developed custom ETL scripts to clean, de-duplicate, and map historical data from all sources into the new, unified data model.

Implementation and Execution

Discovery & Planning

Embarked on a 3-month global discovery phase, interviewing sales leaders in each key market.

Phased Rollout Strategy

Adopted a phased rollout strategy, starting with a pilot in two of their most tech-savvy regions.

Training & Adoption

Established a "train-the-trainer" program to create internal champions for the new platform in each country.

DevOps & Deployment

Used Azure DevOps for CI/CD pipelines to manage builds and deployments across different environments.

Technology Stack

The core platform was built in .NET with an Angular front-end, leveraging Azure's global infrastructure for performance.

Post-Launch Support

Provided 24x7 post-launch support during the initial hyper-care period for each regional rollout.

Positive Outcome

🌎 Real-time Global Pipeline Visibility

Leadership could finally see accurate, up-to-the-minute sales data from around the world.

📈 15% Improvement in Forecast Accuracy

Global revenue forecasting became data-driven and reliable.

⏱️ 20% Reduction in Quote Generation Time

Integrating with SAP automated pricing and inventory checks, speeding up the sales cycle.

🤝 Unified Cross-Sell/Upsell Data

Sales teams could now see a client's entire global history, uncovering new opportunities.

Why Choose Us

🏗️ Enterprise Architecture

We have the expertise to design complex, multi-tenant global systems.

📊 Data Engineering Prowess

Our team handled one of the most complex data migration challenges imaginable.

🗣️ Cross-Cultural Communication

Our global presence allowed us to effectively manage stakeholders across continents.

🚀 Scalable Technology Stack

We chose a modern, enterprise-grade stack on Azure to ensure long-term performance.

✅ Phased, De-risked Rollout

Our implementation strategy ensured a smooth transition and minimized business disruption.

🔒 Secure & Compliant

The platform was built with GDPR and other regional data laws in mind from day one.

💼 Full IP Transfer

The client now owns a mission-critical asset that is a key competitive differentiator.

✨ Transparent Partnership

The client's project manager was a core part of our daily scrums.

🧑‍💻 Long-Term Support

We transitioned into an ongoing maintenance and feature development POD post-launch.

Conclusion

This project went far beyond software development; it was a major business transformation initiative. By creating a single source of truth, Developers.dev empowered the client to operate as a truly unified global entity, leveraging data to drive strategic growth and operational excellence.

Global Manufacturer Achieves Single Source of Truth with a Custom, Multi-Lingual CRM Platform

Industry Manufacturing