Client's Testimonial

"Developers.dev didn't just build a CRM; they re-architected our sales process. The seamless integration between SugarCRM and our SAP ERP has given us a single source of truth for the first time. Our sales cycle has shortened by 20%, and our forecast accuracy is up by 40%. Their CMMI Level 5 process and deep technical expertise were evident at every stage."

VP of Global Sales, Industrial Manufacturing Client

Client Overview

A $1.5 billion global leader in industrial component manufacturing with operations across North America, Europe, and Asia. They relied on a heavily customized, aging on-premise CRM and a separate SAP ERP system, leading to significant data fragmentation, manual processes, and a lack of visibility into their global sales pipeline.

Problem

The client's inability to sync sales data (quotes, orders) with their ERP system (inventory, production, financials) created massive inefficiencies. The sales team lacked real-time visibility into inventory levels, and the finance team spent weeks manually reconciling sales data. This disconnect was hindering growth and impacting customer satisfaction.

Key Challenges

Data Silos:

Critical customer, order, and inventory data was locked in separate, non-communicating systems.

Manual Processes:

Sales orders were manually re-entered into the ERP, leading to errors and delays.

Lack of Visibility:

Leadership had no unified view of the sales pipeline, forecast accuracy, or sales-to-production lifecycle.

Scalability Concerns:

The existing CRM was unstable and could not support the company's global growth ambitions.

CRM and SAP Integration Solution Background

Our Solution

Developers.dev was engaged to lead a full-scale CRM transformation. We proposed a solution centered on deploying a modern SugarCRM Enterprise instance and building a robust, bi-directional integration with their core SAP ERP system.

🔍 Deep Discovery & Architecture:

We conducted a 4-week deep-dive analysis, mapping hundreds of business processes and data flows between the sales, operations, and finance departments.

🔗 Custom Integration Middleware:

We developed a custom middleware application to handle the complex data translation and synchronization between the SugarCRM API and SAP's BAPI interfaces.

✍️ Bespoke Quoting Module:

We built a custom quoting module within SugarCRM that pulled real-time inventory and pricing data directly from SAP.

🌐 360-Degree Customer View:

We configured SugarCRM to display all relevant customer information, including sales history, order status, and financial data from SAP, in a single unified interface.

Implementation and Execution

Agile Methodology & Sprints:

Utilized an Agile methodology with two-week sprints for iterative development and feedback.

Dedicated POD Establishment:

Established a dedicated POD consisting of a Project Manager, two SugarCRM Developers, one SAP Integration Specialist, and a QA Engineer.

Secure Staging Environment:

Built the solution in a secure, isolated staging environment that mirrored the client's production systems.

Rigorous Automated Testing:

Conducted rigorous, automated testing to ensure data integrity and system performance under load.

Phased Rollout Strategy:

Executed a phased rollout, starting with a pilot group in North America before expanding to Europe and Asia.

User Training & Post-Launch Support:

Provided comprehensive user training and post-launch hyper-care support for 60 days.

Positive Outcome

📊 Unified Data:

Achieved a single source of truth for all customer and order data across the enterprise.

⚙️ Process Automation:

Eliminated over 200 hours per week of manual data entry and reconciliation.

🚀 Increased Sales Velocity:

The sales team could now generate accurate quotes in minutes instead of days, shortening the average sales cycle by 20%.

👁️ Enhanced Visibility:

Executive leadership gained access to real-time, unified dashboards showing the entire sales pipeline and its impact on production and revenue.

Why Choose Us

⚙️ CMMI Level 5 Process:

Ensured predictable, high-quality delivery.

🔗 Deep Integration Expertise:

Mastered the complexity of SAP and legacy system integration.

🏠 100% In-House Team:

Provided a stable, accountable, and cohesive development unit.

🏗️ Enterprise Architects:

Our team designed a solution built for global scale.

🛡️ Secure Delivery (ISO 27001):

Guaranteed the safety of sensitive financial and customer data.

👥 Dedicated POD Model:

Offered a cross-functional team for holistic problem-solving.

⚡ Agile Methodology:

Delivered value faster and incorporated feedback throughout the process.

💬 Transparent Communication:

Maintained constant alignment with client stakeholders.

🤝 Long-Term Partnership:

Provided ongoing support and maintenance post-launch.

Conclusion

By partnering with Developers.dev, the client successfully replaced their fragmented, inefficient systems with a modern, integrated SugarCRM and SAP ecosystem. This transformation not only solved their immediate operational challenges but also provided a scalable platform to support their future growth for the next decade.

Enterprise CRM Transformation: Integrating SugarCRM with SAP for a Global Manufacturing Leader

Industry Manufacturing