D2C Startup Scales for Hyper-Growth by Migrating from WooCommerce to a Headless PrestaShop Architecture
Industry Niche Consumer Goods (Direct-to-Consumer)
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$250M+ ARR
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12+ Successful Years
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1500+ Global Employees
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5000+ Projects
Client's Testimonial
"We were growing so fast that our own website was becoming our biggest bottleneck. The Developers.dev team was incredible. They not only managed a flawless migration to PrestaShop but also introduced us to a headless architecture that has made our site unbelievably fast. Our mobile conversion rate has doubled, and we can now push front-end updates without touching the back-end. They future-proofed our business."
Chloe Zhang, Founder & CEO.
Client Overview
An innovative, venture-backed D2C startup in Australia, specializing in smart home devices, was experiencing explosive growth. Their existing WooCommerce site was struggling to keep up, with frequent crashes during marketing campaigns and an inability to provide the fast, app-like experience their tech-savvy customers expected. They needed to replatform to a more robust and scalable solution.
Problem
The client's WooCommerce platform could not handle their rapid scaling. Poor performance was costing them sales, and the monolithic architecture made it slow and risky to innovate on the user experience.
Key Challenges
Scalability & Performance
The WooCommerce site couldn't handle traffic spikes of over 10,000 concurrent users.
Seamless Data Migration
Needed to migrate 50,000+ customers and 100,000+ orders with zero data loss.
Modern User Experience
Required a Progressive Web App (PWA) front-end for a fast, native-app-like feel.
Aggressive Timeline
The entire replatforming project needed to be completed in 5 months, before the holiday season.
Our Solution
We proposed a cutting-edge headless commerce solution using PrestaShop as the back-end engine.
⚛️ Headless Architecture
We used PrestaShop's web services API to manage products, orders, and customers, while building a separate front-end using Vue.js.
🔄 Phased Data Migration
We developed custom scripts to perform a phased and validated migration of all data from WooCommerce to PrestaShop, ensuring data integrity.
⚡ PWA Front-End Development
Our front-end specialists built a lightning-fast, installable PWA that worked offline and provided a seamless mobile experience.
☁️ Cloud-Native Deployment
The entire solution was deployed on a Kubernetes cluster in Google Cloud for auto-scaling and high availability.
Implementation and Execution
Two Parallel Teams
The project was run with two parallel teams: one focused on the PrestaShop back-end and data migration, the other on the Vue.js PWA front-end.
Synchronized Workflows
Daily stand-ups and a shared project manager ensured both teams were perfectly synchronized.
API-First Design
We used API-first design principles, defining the contract between front-end and back-end early on.
Automated Testing
Automated testing was implemented for both the API and the PWA to ensure quality and speed of delivery.
Seamless Migration
The migration was executed over a single weekend with less than 1 hour of total downtime.
Ahead of Schedule Delivery
The project was delivered in 4.5 months, two weeks ahead of schedule.
Positive Outcome
📈 110% Increase in Mobile Conversion Rate
The PWA experience dramatically improved mobile shopping.
🚀 Sub-500ms Page Interaction Times
The headless front-end delivered near-instantaneous navigation.
✅ Zero Downtime During Peak Sales
The new infrastructure handled Black Friday traffic spikes without any issues.
💨 5x Faster Front-End Deployments
The decoupled architecture allowed for rapid iteration on the user experience.
Why Choose Us
🧑💻 In-House Experts
In-House Experts
🏅 CMMI 5 & SOC 2 Certified
CMMI 5 & SOC 2 Certified
🆓 Risk-Free 2-Week Trial
Risk-Free 2-Week Trial
🔄 Free, Fast Replacement
Free, Fast Replacement
🔑 Full IP & Data Ownership
Full IP & Data Ownership
🤖 AI-Augmented Delivery
AI-Augmented Delivery
📚 Deep Domain Expertise
Deep Domain Expertise
🤝 Flexible Engagement Models
Flexible Engagement Models
🧑💼 Dedicated Success Manager
Dedicated Success Manager
Conclusion
By embracing a modern, headless architecture, Developers.dev provided the D2C startup with a platform that not only solved their immediate performance problems but also gave them a significant competitive advantage and a foundation for future innovation.