Enterprise-Grade Scalability: How PetCare National Launched a Secure Dog Walking Service for 1 Million+ Customers
Industry Pet Services, Retail
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
Client's Testimonial
"We couldn't afford any mistakes. The app had to be secure, scalable to millions, and reflect our premium brand. Developers.dev's team was not just technically proficient; they were masters of enterprise process. Their SOC 2 compliance was non-negotiable for us, and their project management was flawless. They delivered a platform that our IT and security teams approved without a single major revision."
David Miller, VP of Digital Products
Client Overview
PetCare National is a leading US-based pet services company with over 500 physical locations for grooming and daycare. Facing increasing competition from tech-first startups, their executive team decided to launch a digital, on-demand dog walking service to leverage their trusted brand and massive existing customer base.
Problem
PetCare National needed to build a complex, two-sided marketplace app that could handle massive scale from day one. The platform required integration with their existing CRM and loyalty programs, and had to meet stringent corporate security and data privacy standards.
Key Challenges
Extreme Scalability
The architecture had to support a potential user base of over 1 million customers.
Ironclad Security
As a major brand, the app had to be invulnerable to data breaches and protect user PII.
Legacy System Integration
The new app needed to seamlessly sync data with their 10-year-old Oracle-based CRM.
Brand Consistency
The UI/UX had to align perfectly with PetCare National's established brand guidelines.
Our Solution
We assembled a custom Enterprise POD, leveraging our most senior architects and security engineers.
🧱 Microservices Architecture
We designed the backend on AWS using a microservices architecture with Kubernetes for orchestration. This ensured that different parts of the application (e.g., booking, payments, user management) could scale independently.
🔒 DevSecOps Approach
Security was integrated into every stage of the development lifecycle. We implemented automated security scans, penetration testing, and adhered to a strict DevSecOps protocol.
🔗 Custom API Middleware
To solve the legacy integration challenge, we built a custom API middleware layer that acted as a translator between the modern mobile app and the older Oracle CRM, ensuring smooth data flow without disrupting existing operations.
🎨 Dedicated Design System
Our UI/UX team created a comprehensive design system in Figma, ensuring every button, screen, and interaction was 100% on-brand and approved by the client's marketing team before development began.
Implementation and Execution
Deep Discovery & Design
Deep discovery, architectural design, and security framework development in months 1-2.
Agile Microservices & Mobile Dev
Agile development of core microservices and native mobile apps (Swift for iOS, Kotlin for Android) in months 3-6.
Custom CRM Integration
Development and testing of the custom CRM integration middleware in month 7.
Integration & User Acceptance Testing
End-to-end integration testing and user acceptance testing (UAT) with a pilot group in month 8.
Security Audit & Pen Testing
Independent third-party security audit and penetration testing in month 9.
Phased Public Rollout
Phased rollout to the public, starting with key metropolitan markets in month 10.
Positive Outcome
🚀 Flawless Launch
The app launched without any major incidents and handled over 50,000 sign-ups in the first week.
✅ Full Compliance
The platform passed all internal and external security audits, meeting all corporate compliance requirements.
🤝 Seamless Integration
The app successfully synced with the legacy CRM, allowing the company to leverage its existing customer data for marketing.
✨ Positive Brand Impact
The app was praised for its professional design and reliability, enhancing PetCare National's brand image as a modern, tech-savvy company.
Why Choose Us
🧑💻 Ecosystem of Experts
Provided senior cloud architects and cybersecurity specialists.
📜 Verifiable Process Maturity
Our CMMI 5 and SOC 2 processes were critical for enterprise success.
🔑 Full IP Ownership
PetCare National owned the entire enterprise-grade platform.
🤖 AI-Augmented Delivery
Used AI for predictive analysis of server loads during testing.
🔎 Radical Transparency
Shared dashboards provided real-time visibility to multiple client stakeholders.
📈 Built to Scale
The microservices architecture was designed for massive scale from day one.
🛡️ Zero-Risk Talent
Our vetted, senior engineers were essential for this complex build.
🎯 Business-First Approach
We understood the business driver was protecting and enhancing their brand.
✅ Proven Track Record
Our experience with clients like Amcor and Medline gave them confidence in our ability to deliver.
Conclusion
Developers.dev proved to be the ideal partner for an enterprise digital transformation project. We successfully combined technical innovation with the rigorous processes and security standards required by a large corporation, delivering a mission-critical platform that positioned them to dominate the digital pet care market.