Client's Testimonial

"Developers.dev delivered a world-class platform that has become the centerpiece of our digital strategy. Their understanding of enterprise requirements, from GDPR compliance to integrating with our existing broadcast partners, was exceptional. The AI-powered 'Player Insights' feature has been a massive hit with our fans. They are a highly professional, CMMI Level 5 team that we trust implicitly."

Isabella Rossi, Chief Digital Officer, EuroPremier League

Client Overview

The "EuroPremier League" (EPL) is one of the top professional soccer leagues in Europe, with a global fanbase of over 200 million. While they had a strong media presence, their digital fan engagement was lagging. They wanted to create an official, league-sanctioned fantasy soccer platform to deepen fan loyalty, create new sponsorship opportunities, and capture valuable user data.

Problem

The EPL needed a fantasy platform that was more than just a game. It had to be a seamless extension of their brand, integrate with their official statistics and video content, comply with strict GDPR data privacy laws, and be robust enough to handle the traffic from millions of fans across Europe and the EMEA region.

Key Challenges

Enterprise Integration:

The platform had to integrate with the EPL's existing CRM, content management system, and official data provider.

Data Privacy:

Strict adherence to GDPR was non-negotiable, requiring careful data architecture and user consent management.

Brand Consistency:

The UI/UX had to perfectly match the EPL's premium brand identity.

AI-Driven Innovation:

The league wanted to offer unique features, like AI-generated match previews and player form analysis, to stand out.

Our Solution

We assembled a "Staff Augmentation POD" that worked directly with the EPL's internal digital team. This POD included an Enterprise Architect, AI/ML engineers, data engineers, and cybersecurity specialists, augmenting the client's existing development resources.

🤖 AI-Powered Content:

Our AI/ML pod developed a proprietary model that analyzed player performance data to generate personalized insights and suggestions for users.

🔒 GDPR-Compliant Architecture:

We designed the database and user management system with data anonymization, consent logs, and data portability features at its core.

🔗 Headless CMS Integration:

We integrated the platform with the EPL's existing CMS (Contentful) to ensure a unified content strategy across their web properties.

⚙️ Microservices Backend:

We built the backend using a Java Microservices architecture, allowing for independent scaling and development of different platform components.

Implementation and Execution

Collaborative Workshops:

We conducted on-site workshops at the EPL headquarters to align on technical and business requirements.

Design System Creation:

Our UI/UX team built a comprehensive design system to ensure brand consistency across the web and mobile apps.

Data Engineering:

Our team built a robust ETL pipeline to process real-time data from the league's official provider and feed it into the game engine and AI models.

AI Model Development:

We trained and deployed machine learning models on Azure ML Studio.

DevSecOps Pipeline:

We established a secure CI/CD pipeline within the EPL's Azure DevOps environment.

Phased Rollout:

We launched the platform in a beta phase to a select group of fans before the official, league-wide launch.

Positive Outcome

📈 Increased Engagement:

The platform registered over 3 million users in its first season, increasing time-on-site across the EPL's digital properties by 300%.

💰 New Revenue Streams:

The EPL secured two major new sponsorship deals for the fantasy platform, valued at over €5 million.

📊 Rich Data Insights:

The league gained invaluable first-party data on fan behavior and preferences, informing their marketing and content strategies.

🔒 Full GDPR Compliance:

The platform passed a rigorous third-party data privacy audit with flying colors.

Why Choose Us

🏢 Enterprise Expertise:

We understand the integration and security needs of large organizations.

🧠 AI/ML Capabilities:

We go beyond standard features to deliver true innovation.

📜 Compliance-Focused:

Our ISO 27001 and SOC 2 certifications demonstrate our commitment to data security.

🧩 Flexible POD Model:

We seamlessly augmented their in-house team.

✅ Process Maturity:

CMMI Level 5 discipline ensured a smooth, predictable delivery.

🌎 Global Delivery:

We effectively collaborated across time zones with their EU-based team.

📚 Domain Knowledge:

We quickly got up to speed on the intricacies of European soccer.

🤝 Strategic Partnership:

We acted as consultants, not just developers.

⭐ Proven Track Record:

Our portfolio of successful large-scale projects gave them confidence.

Conclusion

For the EuroPremier League, the challenge was not just technical but also strategic. By providing a dedicated POD of high-level experts in AI, data, and security, Developers.dev enabled them to create a platform that not only engaged their existing fanbase but also created significant new commercial value for the league.

Enhancing Fan Engagement for "EuroPremier League" with an Integrated, AI-Powered Fantasy Platform

Industry Professional Sports League