Client's Testimonial

"The ability for a client to stand on an empty plot of land, hold up a tablet, and see their future home in full scale is incredibly powerful. The AR application from Developers.dev has become our single most effective sales tool. It creates an emotional connection that renderings simply can't match. Their team was innovative, responsive, and delivered a truly premium product."

Marco Bianchi, Head of Innovation

Client Overview

The client is a boutique real estate development firm in the EU specializing in high-end, luxury residential projects. Their primary business model involves selling properties "off-plan," before construction is complete. They struggled to convey the true quality and vision of their projects to potential buyers using traditional 2D floor plans and CGI renderings, leading to long sales cycles.

Challenges in Architectural Visualization with AR

Problem

Buyers found it difficult to visualize the space, scale, and feel of a property from architectural drawings. This lack of spatial understanding created hesitation and delayed purchasing decisions. The client needed a tool to bridge this gap and create an immersive, compelling sales experience.

Key Challenges

AR Overlay Accuracy:

Developing a highly accurate, GPS-based AR overlay to position the virtual building correctly on the physical site.

Photorealistic Rendering:

Creating a photorealistic and visually stunning rendering of the property in real-time on a mobile device.

Intuitive UI Design:

Designing a simple, elegant interface for high-net-worth individuals who may not be tech-savvy.

Real-Time Customization:

Allowing for real-time customization of materials and finishes within the AR view.

Our Solution

Developers.dev's AR/VR Experience Pod developed a sophisticated tablet-based AR application that served as a virtual sales center. The app offered multiple modes: an on-site mode that overlaid the full-scale building onto the construction site, and a tabletop mode that allowed users to explore a detailed 3D model anywhere.

🎯 High-Precision Geolocation:

We combined GPS, compass data, and image marker recognition to ensure the virtual building was perfectly aligned with its real-world foundation.

🖼️ Photorealistic 3D Rendering:

Using the Unreal Engine, we created breathtakingly realistic models of the properties, complete with dynamic lighting and high-resolution textures.

🎨 Real-Time Customization Module:

We built a feature allowing users to tap on surfaces like floors, countertops, and walls to instantly switch between different high-end material options.

✨ Premium User Experience:

The UI was designed to be minimalist and intuitive, focusing on the visual experience with simple controls for navigation and customization.

Implementation and Execution

Week 1-2: Architectural Collaboration:

Collaborated closely with the client's architects to create a pipeline for converting their CAD files into optimized 3D models for Unreal Engine.

Week 3-6: On-site Calibration:

Conducted on-site testing and calibration to perfect the geolocation accuracy.

Week 7-10: UI Iteration:

Iterated on the UI based on feedback from the client's sales team.

Week 11-12: Backend Development:

Developed a secure backend to manage property data and user-saved customizations.

Ongoing: Sales Agent Delivery:

Delivered the final application on pre-configured, client-branded iPads for use by the sales agents.

Continuous Training:

Provided comprehensive training to the sales team on how to use the app effectively.

Positive Outcome

⚡ 30% Faster Sales Velocity:

The immersive experience created buyer confidence and accelerated purchasing decisions, significantly shortening the sales cycle for off-plan units.

💰 15% Increase in Upgrade Revenue:

The real-time customization feature encouraged buyers to select premium finishes, leading to a higher average sale price.

🌟 Enhanced Brand Perception:

The innovative use of technology positioned the client as a forward-thinking and premium developer.

📢 Powerful Marketing Asset:

The app itself became a major marketing tool, generating significant press and differentiating their projects from the competition.

Why Choose Us

🤝 Ecosystem of Experts

✅ Verifiable Process Maturity

🎯 Outcome-Oriented Approach

🏢 100% In-House Talent

🔗 Deep Integration Expertise

🛡️ Future-Proof Architecture

🇺🇸 USA-Focused Delivery

✨ Risk-Free Engagement

🔒 Full IP & White Label Rights

Conclusion

This project highlights how AR can create powerful emotional connections and solve core business challenges in industries like real estate. By understanding the client's sales process and the buyer's psychology, Developers.dev delivered a targeted AR solution that was not just technologically impressive but also a highly effective sales and marketing tool.

Transforming Architectural Visualization: How an AR App for a Real Estate Developer Accelerated Off-Plan Sales by 30%

Industry Real Estate & Architecture