Ensuring Pharmaceutical Integrity with an IoT-Powered Delivery Platform for MedHaul Logistics

From Zero to App Store: Launching a Native iOS & Android App that Boosted Mobile Conversion by 150%

Industry Retail & E-commerce

  • Client Revenues

    $10B+ Client Revenues

  • Successful Years

    12+ Successful Years

  • IT Ninjas

    1000+ IT Ninjas

  • Successful Projects

    5000+ Projects

Client's Testimonial

"We knew we needed a native app, but we didn't have the in-house expertise to build one. The Native iOS and Android Excellence PODs from Developers.dev were fantastic. They guided us through the entire process, from UI/UX design to App Store submission. Our new app has a 4.8-star rating and mobile sales have tripled. It's been the best ROI of any tech investment we've made."

Ben Carter, VP of Operations, MedHaul Logistics

Chloe Maxwell, Founder, Homewares Haven

Client Overview

A popular Australian online retailer of specialty homewares with an annual turnover of A$15M. Their website was mobile-responsive, but their analytics showed high cart abandonment rates on mobile devices. They wanted to create a premium, native mobile app experience to improve customer loyalty and capture the growing mobile commerce market.

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Problem and challenges

Problem

The client's mobile website experience was clumsy, leading to low conversion rates. They were losing customers to competitors with slick, easy-to-use native mobile apps. They lacked the internal talent to design, build, and maintain two separate native applications for iOS and Android.

Key Challenges

key challenge

No In-house Mobile Talent:

The client had a web team but zero experience with native mobile development.

key challenge

High User Expectations:

The app needed to be fast, intuitive, and visually appealing to compete in a crowded marketplace.

key challenge

Complex Integration:

The app had to seamlessly integrate with their existing Shopify Plus backend for products, inventory, and orders.

key challenge

Time-to-Market:

They wanted to launch the app in time for the crucial holiday shopping season.

Our Solution

Our Solution

We provided a complete end-to-end mobile development solution using two coordinated PODs.

🎨 UI/UX Design Studio Pod

Our design team started by conducting user research and competitive analysis. They created a complete set of wireframes, user flows, and a high-fidelity prototype in Figma, which was tested and refined with the client before any code was written.

📱 Native iOS & Android Excellence Pod

This 6-person team consisted of 2 iOS (Swift), 2 Android (Kotlin), 1 QA automation engineer, and 1 project manager. They worked in parallel, building the two native apps from the same set of approved designs and API specifications.

🛍️ Headless Shopify Integration

We leveraged Shopify's Storefront API, creating a headless architecture that allowed the native apps to communicate directly and efficiently with the client's existing e-commerce backend.

🤝 Agile & Transparent Process

The client was given access to our Jira board and a shared Slack channel, and we conducted bi-weekly demo calls to show progress and gather feedback.

Implementation and Execution

Implementation and Execution

Month 1

UI/UX design phase completed and fully approved by the client.

Implementation and Execution

Month 2

Core app architecture and Shopify integration were built and tested for both platforms.

Implementation and Execution

Month 3

Key features like product browsing, search, and user accounts were implemented.

Implementation and Execution

Month 4

The shopping cart and a streamlined, native checkout flow were completed. An automated test suite was built.

Implementation and Execution

Month 5

The app was feature-complete and underwent rigorous internal testing and a limited beta release.

Implementation and Execution

Month 6

After final polishing, the apps were successfully submitted and approved by the Apple App Store and Google Play Store, launching one week ahead of schedule.

Positive Outcome

📈 150% Increase in Mobile Conversion

The native app's conversion rate was 1.5 times higher than the mobile website's baseline.

💰 3x Growth in Mobile Revenue

Within three months of launch, revenue from mobile devices had tripled, with the app accounting for over 60% of it.

⭐ High Customer Satisfaction

The app achieved an average user rating of 4.8 stars, with reviews praising its speed and ease of use.

💎 Increased Customer Lifetime Value

App users were found to make 25% more repeat purchases than mobile web users.

Positive Outcome

Why Choose Us

🌿 An Ecosystem, Not a Body Shop

We have a dedicated POD with deep expertise in both IoT hardware integration and cloud software development.

🍎 Native iOS Excellence Pod

We managed the entire project, from hardware selection to cloud architecture and custom software.

🤖 Native Android Kotlin Pod

We started by understanding the business risk and designed a technology solution to solve it.

🛒 Shopify / Headless Commerce Pod

Our architects are experts in building systems that handle high-volume, real-time data streams.

🖌️ User-Interface / User-Experience Design Studio Pod

We built a solution tailored perfectly to MedHaul's unique workflow, not a one-size-fits-all product.

✅ Quality-Assurance Automation Pod

The AWS platform can scale to handle tens of thousands of devices as MedHaul grows.

🏆 Proven Track Record Since 2007

The solution provides the immutable, verifiable log that the industry demands.

🔒 Verifiable Process Maturity

The platform transformed their operations from reactive to proactive.

🛡️ Zero-Risk Talent Guarantee

The investment in the platform paid for itself within the first six months through saved product and reduced insurance costs.

Conclusion

This case study proves our ability to act as a complete, end-to-end product development partner. By combining our expert UI/UX design and native mobile development PODs, we empowered a client with no prior mobile experience to launch a highly successful, revenue-generating application that transformed their business.