Client's Testimonial
"The AR 'view in your room' feature developed by Developers.dev has become a cornerstone of our online shopping experience. It directly addresses our customers' biggest hesitation, and the results speak for themselves: a 22% reduction in returns and a measurable lift in conversion. Their team operated as true strategic partners."
Sarah Jenkins, Chief Product Officer
Client Overview
Our client is a leading US-based furniture and home decor retailer with over $50 million in annual revenue. They operate primarily through their e-commerce platform and faced a significant challenge common in the industry: high product return rates due to customers' uncertainty about how an item would look and fit in their space. This not only led to substantial logistical costs but also impacted customer satisfaction.
Problem
The client's customers struggled to visualize furniture in their homes, leading to a "imagination gap." This gap resulted in low purchase confidence, high rates of cart abandonment, and costly product returns when items didn't meet expectations upon delivery.
Key Challenges
Accurately rendering furniture:
Accurately rendering furniture to scale in a variety of real-world environments.
Seamless user experience:
Ensuring a seamless and intuitive user experience on both iOS and Android devices.
Optimizing 3D models:
Optimizing complex 3D models for fast loading and smooth performance on mobile.
Magento integration:
Integrating the AR feature seamlessly into their existing Magento e-commerce platform.
Our Solution
Developers.dev assembled a dedicated Augmented-Reality Experience POD to develop a custom AR feature within the client's existing mobile app. The solution allowed users to browse the product catalog, select an item, and instantly place a true-to-scale, photorealistic 3D model of it in their own room using their smartphone's camera.
📱 Cross-Platform Development:
We utilized Unity and AR Foundation to build a core experience that worked flawlessly on both ARKit (iOS) and ARCore (Android).
📦 3D Asset Pipeline:
We established a robust pipeline for optimizing the client's CAD models into lightweight, web-ready 3D assets without sacrificing visual fidelity.
✨ Intuitive UI/UX:
Our design team created a simple, gesture-based interface for placing, rotating, and moving furniture, making the experience accessible to non-technical users.
🔗 Seamless Magento Integration:
We built a custom API to sync the AR feature with the client's product catalog, inventory, and shopping cart for a cohesive user journey.
Implementation and Execution
Discovery Phase:
Conducted a 2-week discovery phase to align on technical requirements and business goals.
Agile Project Plan:
Developed an agile project plan with bi-weekly sprints and demos.
Transparent Task Management:
Used Jira for transparent task management and progress tracking.
CI/CD Pipeline:
Established a CI/CD pipeline for automated testing and frequent builds.
Extensive QA:
Performed extensive QA on a wide range of devices to ensure stability and performance.
Collaboration for Launch:
Collaborated closely with the client's marketing team to plan the feature launch.
Positive Outcome
📉 22% Reduction in Product Returns:
By eliminating the "imagination gap," the feature drastically lowered the number of returns due to size or style mismatches.
📈 9% Increase in Average Conversion Rate:
Customers using the AR feature were significantly more likely to complete a purchase.
🚀 3x Increase in User Engagement:
Session times within the app tripled as users enjoyed experimenting with different products in their space.
📢 Significant Social Media Buzz:
The "wow" factor of the feature generated substantial user-generated content and positive press, boosting brand visibility.
Why Choose Us
🌐 Ecosystem of Experts:
Ecosystem of Experts.
✅ Verifiable Process Maturity:
Verifiable Process Maturity.
🎯 Outcome-Oriented Approach:
Outcome-Oriented Approach.
🏡 100% In-House Talent:
100% In-House Talent.
🧩 Deep Integration Expertise:
Deep Integration Expertise.
🔮 Future-Proof Architecture:
Future-Proof Architecture.
🇺🇸 USA-Focused Delivery:
USA-Focused Delivery.
🤝 Risk-Free Engagement:
Risk-Free Engagement.
©️ Full IP & White Label Rights:
Full IP & White Label Rights.
Conclusion
This project demonstrates that AR is not just a novelty but a powerful business tool that can solve critical e-commerce challenges. By partnering with Developers.dev, the client was able to leverage our deep expertise in AR and e-commerce integration to create a feature that delivered measurable financial results and a significant competitive advantage.