Building a White-Label Music Platform for a B2B In-Store Experience Provider
Industry Retail Technology, B2B SaaS
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
Client's Testimonial
"We needed a technology partner that understood the B2B SaaS model. Developers.dev delivered a robust, multi-tenant, white-label platform that has become the core of our business. Their focus on creating a powerful admin panel was just as important as the player itself, and it has revolutionized our operational efficiency."
Director of Operations, RetailVibes
Client Overview
"RetailVibes," a US-based company, provides custom-branded, licensed music and messaging for retail chains, restaurants, and hotels. Their existing solution was a patchwork of third-party tools that was difficult to manage, impossible to customize for their enterprise clients, and not scalable. They needed a unified, white-label platform they could sell to their clients.
Problem
RetailVibes was struggling to scale. Each new client required significant manual setup. They couldn't offer the customization their larger clients were demanding, and they had no centralized way to manage music catalogs, playlists, and device playback across thousands of locations.
Key Challenges
Multi-Tenant Architecture:
Architecting a multi-tenant system to securely isolate data for each of their business clients.
Admin Dashboard:
Building a powerful, yet easy-to-use central admin dashboard for both their team and their clients.
Reliable Music Player:
Developing a reliable, lightweight music player application that could run on various low-cost hardware devices in stores.
API Integrations:
Integrating with multiple music licensing providers via their APIs.
Our Solution
We engaged with RetailVibes on a Dedicated POD basis, acting as their full, outsourced product development team.
🏢 Multi-Tenant SaaS Architecture
Our solution architects designed a database and application schema from the ground up for multi-tenancy, using PostgreSQL with row-level security to ensure data isolation.
📊 Central Admin Platform
Our MEAN / MERN Full-Stack Pod developed a comprehensive web-based admin panel using React and Node.js. It allowed RetailVibes to manage clients, music, and billing, while giving their clients a branded portal to manage their own locations and playlists.
🎧 Lightweight Player App
We developed a lean Android-based application designed to be ultra-reliable and run 24/7 on low-spec hardware. It featured remote device management and "store-and-forward" playback to handle internet outages.
🔗 API Integration
Our integration specialists connected the platform to the APIs of major B2B music licensing providers, automating the process of accessing and reporting on licensed tracks.
Implementation and Execution
Foundation
The first phase focused entirely on getting the multi-tenant architecture and core admin features right.
Client Portal
We then built the client-facing side of the portal, focusing heavily on UX to reduce the support burden.
Player Development
The device player app was developed and rigorously tested for long-term stability and low resource consumption.
Onboarding
We worked with RetailVibes to migrate their first few key clients onto the new platform.
Iteration
We continue to work with them on a T&M basis to add new features based on feedback from their clients.
Documentation
We created a full suite of technical documentation to help their team manage the platform long-term.
Positive Outcome
⏱️ Operational Efficiency
Client onboarding time was reduced from 2 days to 15 minutes through the automated admin panel.
💰 New Revenue Unlocked
The ability to offer custom-branded portals allowed RetailVibes to successfully win contracts with two major national retail chains.
🛡️ Increased Stability
Player downtime across all client locations was reduced by over 90%.
🚀 Scalable Business Model
The platform has allowed RetailVibes to grow its client base by 300% without needing to proportionally increase its operational staff.
Why Choose Us
🏢 B2B SaaS Development
We understand the nuances of multi-tenancy and admin controls.
🏷️ White-Label Solutions
We build platforms meant to be rebranded and resold.
⚙️ Operational Efficiency
We focus on building tools that improve our clients' businesses.
💻 Full-Stack Expertise
We delivered the backend, frontend, and device-specific app.
🤝 Long-Term Partnership
Our dedicated POD model fosters deep collaboration.
💪 Reliability Engineering
Critical for a service that needs to be "always on."
🔗 API Integration
Connecting platforms is one of our core strengths.
🎯 Business-Centric Solutions
We built a platform that directly enabled a new business model.
✨ User-Focused Design
Creating an intuitive admin panel was as important as the player.
Conclusion
For RetailVibes, Developers.dev was more than a development company; we were the architects of their new, scalable business model. We delivered a turnkey white-label SaaS platform that solved their immediate operational pains and unlocked significant new revenue opportunities.