Unifying Commerce: A Headless Omnichannel Solution for a Leading Retail Enterprise
Industry Retail (with Brick & Mortar)
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
Client's Testimonial
"Developers.dev delivered on the promise of true omnichannel retail. For the first time, we have a single view of our customers and inventory. Our 'Click & Collect' service, powered by their solution, has been a massive success, driving foot traffic and increasing sales both online and in-store. Their technical expertise is matched only by their strategic insight."
Chief Digital Officer
Client Introduction
A major Australian retailer with over 200 physical stores and a disjointed online presence. Their website, built on an aging monolithic platform, was completely disconnected from their in-store POS and inventory systems. This created a frustrating experience for customers and massive operational inefficiencies for the business. They had an annual revenue of AUD 400M.
Problem
The client could not offer modern retail experiences like Buy Online, Pick-up In-Store (BOPIS), ship-from-store, or unified customer loyalty programs. Their inventory data was siloed, leading to stockouts online when products were available in stores, and vice-versa. They needed a unified commerce platform to create a seamless experience across all channels.
Key Challenges
Integrating with dozens of disparate systems: POS, inventory management, warehouse management (WMS), and CRM.
Creating a real-time, unified inventory system accessible to both the website and stores.
Building a reliable and user-friendly "Click & Collect" (BOPIS) workflow.
Migrating millions of customer loyalty profiles into a single, unified system.
Our Solution
We leveraged our Extract-Transform-Load / Integration Pod and MEAN / MERN Full-Stack Pod to architect a headless, API-driven solution that placed a central Order Management System (OMS) at its core.
🧠 Centralized OMS
We implemented a powerful OMS to act as the "brain" of the operation, orchestrating orders, inventory, and fulfillment across all channels.
🔗 API Integration Layer
We built a comprehensive suite of APIs to connect the OMS with all of the client's existing systems (POS, WMS, CRM, etc.), creating a single, unified data pipeline.
🛒 Headless Commerce Engine
We used BigCommerce as the headless commerce engine to manage the product catalog and promotions.
📱 Custom Frontend & In-Store Apps
We developed a React-based website for customers and a separate tablet-based application for in-store staff to manage "Click & Collect" orders and access the unified inventory.
Implementation and Execution
Systems Audit & Architecture
A deep dive into all existing systems to map data flows and design the final API-first architecture.
OMS Implementation & Configuration
Set up and customized the core OMS to handle the client's specific fulfillment logic.
API Development & Integration
The core of the project, building and testing the dozens of API endpoints needed to unify the systems.
Frontend & In-Store App Development
Developed the user-facing applications in parallel with the API development.
Pilot Program
Rolled out the solution to a small group of 10 stores to test and refine the BOPIS workflow in a real-world environment.
Full Rollout & Training
Deployed the solution across all 200+ stores and provided extensive training to staff.
Positive Outcome
📈 25% Revenue Growth Attributed to Omnichannel
The new "Click & Collect" and ship-from-store capabilities opened up significant new revenue.
💖 35% Increase in Customer Lifetime Value
Customers using both online and in-store channels were proven to be more loyal and spend more over time.
📦 Drastic Reduction in "Out of Stock" Issues
The unified inventory system allowed them to fulfill online orders from store stock, capturing sales that would have otherwise been lost.
🚀 Improved Operational Efficiency
The automated workflows and single view of data significantly reduced manual work and communication overhead between teams.
Why Choose Us
🏅 Omnichannel Strategy Experts
We provided the strategic guidance, not just the technical execution.
🛍️ Complex Integration Specialists
Our team excels at connecting disparate, complex systems.
🔌 API-First Philosophy
We build flexible, future-proof systems.
👨💻 Full-Stack Capabilities
We developed both the customer-facing website and the internal staff applications.
➡️ Phased, Risk-Managed Rollout
Our pilot program ensured a smooth and successful launch.
🎯 Focus on Business Outcomes
We were driven by the goal of increasing revenue and efficiency.
🌍 Global Delivery Model
We effectively supported the Australian market with our flexible team.
✅ Mature, Predictable Process
Our CMMI Level 5 appraisal was key to managing such a complex project.
🤝 True End-to-End Partner
We architected, built, and supported the entire ecosystem.
Conclusion
Developers.dev enabled the client to bridge the gap between their physical and digital operations. The resulting unified commerce platform not only solved their immediate pain points but also provided the agile foundation needed to compete and win in the modern retail landscape.