Client's Testimonial

Managing SEO for 50,000+ SKUs across three countries was a nightmare. The Developers.dev team brought a level of strategic rigor and technical expertise we desperately needed. Organic revenue is up 45% year-over-year, directly attributable to their work.

Sarah Rodriguez, Director of E-commerce, LuxeHome Goods

Client Introduction

LuxeHome Goods is a major online retailer with over 50,000 products, serving customers in the USA, UK, and Germany. Their massive website was plagued by technical debt, leading to severe indexation problems and a frustrating user experience. Their international expansion was failing from an SEO perspective, with incorrect language targeting and duplicate content issues hurting their performance in all regions.

Problem

Stagnant organic revenue, poor international search visibility, and a high bounce rate. Search engines struggled to crawl and index their vast product catalog, meaning thousands of products were invisible in search results.

Key Challenges

Complex Faceted Navigation

Created millions of duplicate, low-value URLs.

Flawed International SEO Setup

Incorrect use of hreflang tags and inconsistent localization.

Poor Site Performance

Slow load times, especially on mobile, were killing conversions.

Inefficient Crawl Budget

Googlebot was wasting time on unimportant pages, ignoring new products.

Our Solution

We assigned a specialized E-commerce SEO POD, including a Technical SEO Architect, an International SEO Specialist, and an E-commerce Strategist.

🛠️ Advanced Technical SEO Remediation

We implemented a sophisticated strategy to manage faceted navigation using a combination of AJAX, canonical tags, and robots.txt modifications. This consolidated link equity and improved crawl efficiency.

🌍 Flawless International Architecture

We completely rebuilt their hreflang implementation, ensuring every page correctly signaled its language and regional target. We also localized metadata and currency on a massive scale.

⚡ Core Web Vitals Overhaul

Our team worked directly with their developers to optimize images, defer non-critical CSS/JS, and implement server-side caching, resulting in a 60% improvement in Load Time.

📊 Log File Analysis & Crawl Optimization

We analyzed server logs to understand exactly how Googlebot was crawling the site and implemented changes to guide it towards high-priority category and product pages.

Implementation and Execution

Month 1: Initial Audit

Conducted a deep-dive technical audit and log file analysis to diagnose the core issues.

Month 2: Navigation & Performance

Deployed the new faceted navigation handling and began the Core Web Vitals optimization sprint.

Month 3: UK International Rollout

Rolled out the corrected international SEO architecture, starting with the UK site.

Month 4: German Rollout & Internal Linking

Completed the international rollout for the German site and began a strategic internal linking project to push authority to key category pages.

Months 5-6: Backlink Building

Focused on building high-quality backlinks from home decor blogs and magazines to top-selling categories.

Ongoing: Monitoring & Optimization

Continuous performance monitoring, crawl budget management, and optimization for new product lines.

Positive Outcome

📈 45% Increase in Year-over-Year Organic Revenue

A direct impact on the bottom line.

🌐 150% Increase in Search Visibility in UK & German Markets

Successfully unlocked international growth.

🕷️ 30% Increase in Search Engine Crawl Rate

For new and updated product pages.

📉 25% Reduction in Bounce Rate

Due to faster page load times and better user experience.

Why Choose Us

🛒 Deep E-commerce Expertise

We understand the unique challenges of large-scale retail sites.

💻 Technical Mastery

Our team possessed the architectural skills to solve complex problems.

🤝 Collaborative Execution

We worked seamlessly with the client's in-house development team.

📊 Data-Driven Approach

Every decision was backed by log file analysis and performance data.

🔒 Secure & Reliable (SOC 2)

Ensured their customer and site data was always protected.

🌐 Global Delivery Model

Perfectly suited to manage their international presence.

📈 Transparent Reporting

The client had a clear view of performance across all regions.

🎯 Outcome-Focused

We tied all technical fixes back to the primary goal of revenue growth.

⭐ Proven Track Record

Our experience with clients like eBay gave them confidence.

Conclusion

Developers.dev provided the specialized technical and international SEO expertise that LuxeHome Goods needed to fix its foundational issues, unlock global markets, and turn organic search into a primary driver of revenue growth.

How LuxeHome Goods Increased Global Organic Revenue by 45% Through Technical SEO and International Strategy

Industry E-commerce (Luxury Home Furnishings)