Client's Testimonial

"The business analyst from Developers.dev was a game-changer. She brought a data-driven, user-centric discipline to our product planning that we desperately needed. We stopped guessing what to build and started building what our users would actually pay for. The impact on our key metrics was immediate and profound."

Head of Product, ProjectFlow.io

Client Overview

A fast-growing B2B SaaS company based in the EU, providing project management software. With a recent Series B funding round, they needed to accelerate feature development to capture more market share but were struggling with a bloated, unfocused product backlog and low adoption of new features.

Problem

The client's product team was driven by "the loudest voice in the room," leading to a feature set that was wide but not deep. Development resources were being wasted on features that saw little to no user adoption, while critical user needs were being ignored. They lacked a systematic way to prioritize their backlog based on real data and user feedback.

Key Challenges

Unfocused Backlog

Over 500 un-groomed, poorly defined items in the product backlog.

Lack of Data

Product decisions were based on anecdotes rather than quantitative usage data.

Low User Adoption

Newly released features had an adoption rate of less than 10%.

Sales vs. Product Tension

The sales team was selling features that didn't exist, creating pressure on the product roadmap.

Our Solution

Developers.dev provided a Business Analyst with extensive experience in SaaS product management and data analysis. The BA's mission was to instill a culture of data-informed decision-making.

📋 Backlog Triage & Grooming

Conducted a series of workshops with the product team to triage the entire backlog, aligning each item to a core user persona and strategic objective. Over 40% of the backlog was archived as irrelevant.

📊 Usage Data Analysis

Worked with engineers to implement analytics (using Mixpanel) and then analyzed the data to identify which features were being used, by whom, and where users were dropping off.

🗺️ User Story Mapping

Facilitated user story mapping sessions for upcoming epics, ensuring the team understood the end-to-end user journey and could build a truly Minimum Viable Product (MVP).

🎯 Prioritization Framework

Implemented the RICE (Reach, Impact, Confidence, Effort) framework to create an objective, data-driven system for scoring and prioritizing features.

Implementation and Execution

Phase 1: The BA acted as an interim Product Owner

The BA acted as an interim Product Owner, embedded in one of the client's Scrum teams.

Phase 2: Set up a process for gathering user feedback

Set up a process for gathering and synthesizing user feedback from customer support tickets, sales calls, and user interviews.

Phase 3: Created standardized templates

Created standardized templates for user stories and epics in Jira, ensuring consistency and clarity.

Phase 4: Presented data-driven findings

Presented data-driven findings to the executive team each month to justify roadmap decisions.

Phase 5: Coordinated A/B tests

Coordinated A/B tests for new features to validate hypotheses before a full rollout.

Phase 6: Developed a communication plan

Developed a communication plan to align the sales, marketing, and product teams on the roadmap.

Positive Outcome

🚀 Feature Adoption Increased by 60%

The average adoption rate for new features launched after the BA's engagement rose from <10% to over 60%.

📉 Reduced Customer Churn by 15%

By focusing on high-value features that solved real user problems, the platform became stickier, leading to a measurable reduction in churn.

✅ Improved Predictability

The groomed backlog and prioritization framework allowed for much more accurate release forecasting.

🤝 Resolved Internal Friction

The objective data-driven approach eliminated the tension between sales and product, as roadmap decisions were now transparent and justifiable.

Why Choose Us

💡 Domain Expertise

We provided a BA who understood SaaS metrics and product management.

⚙️ Process Maturity

We introduced proven frameworks like RICE and user story mapping.

🧑‍🤝‍🧑 Ecosystem of Experts

The BA consulted our internal data visualization experts to build better dashboards.

✅ Zero-Risk Trial

The client saw immediate value in the first backlog grooming session.

🔗 Seamless Integration

The BA became a key facilitator in their Agile process.

🤖 AI-Augmented Delivery

Used AI tools to analyze hundreds of customer support tickets for recurring themes.

🔒 Full IP Security

All roadmap documents and analysis remained the client's property.

👍 Free Replacement Guarantee

Provided confidence to the client from the start.

🏆 Outcome-Oriented Focus

The goal was clear: improve adoption, not just write stories.

Conclusion

Developers.dev provided more than a requirements writer; we provided a product strategy catalyst. By embedding a business analyst focused on data and process, we helped the client transition from a reactive, feature-factory approach to a proactive, value-driven product development culture, directly impacting their bottom line and competitive position.

Increasing Feature Adoption by 60% for a European B2B SaaS Platform

Industry Software-as-a-Service (SaaS)