E-commerce Distributor Scaling

Scaling for Success: A Composable ERP for a Fast-Growing E-commerce Distributor

Industry Wholesale & Distribution / E-commerce

  • Client Revenues

    $10B+ Client Revenues

  • Successful Years

    12+ Successful Years

  • IT Ninjas

    1000+ IT Ninjas

  • Successful Projects

    5000+ Projects

Client's Testimonial

"Developers.dev saved us from our own success. We were growing so fast that our operations were breaking. They built a flexible, cloud-native ERP that unified our multi-channel sales and inventory in real-time. Their POD model felt like having our own world-class engineering team, but without the hiring headaches. We now have a platform that can easily handle 10x our current volume."

Jessica Wu, CEO

Jessica Wu, CEO

Client Overview

Our client is a multi-channel distributor of consumer electronics, with a strong presence on Amazon, their own Shopify store, and B2B wholesale channels. They were experiencing explosive growth, scaling from $20M to $80M ARR in just two years. Their existing system, a combination of QuickBooks and several Shopify apps, was completely overwhelmed. They were struggling with inaccurate inventory across channels, manual order processing, and an inability to get a unified view of their financial performance.

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E-commerce Distribution Problem

Problem

The client's operational software couldn't keep up with their sales growth. This led to overselling inventory, delayed shipments, poor customer service, and a lack of financial control, threatening to derail their rapid expansion.

Key Challenges

Multi-Channel Inventory Sync Issues

Multi-Channel Inventory Sync Issues

Selling the same product across multiple channels with no central inventory system led to stockouts and canceled orders.

Manual Order Management

Manual Order Management

The team was manually re-keying orders from their wholesale portal and Amazon into their shipping software, a process that was slow and error-prone.

Lack of Financial Visibility

Lack of Financial Visibility

It was impossible to get a consolidated view of profitability by channel or by product without weeks of manual spreadsheet work.

Scalability Concerns

Scalability Concerns

Their current system would crash during peak sales periods like Black Friday, costing them significant revenue.

Our Composable ERP Solution

Our Solution

We proposed a "composable," microservices-based ERP solution built on AWS. Instead of a single monolithic application, we built a series of independent services (for orders, inventory, shipping, etc.) that communicated via APIs. This approach provided maximum flexibility and scalability.

Centralized Inventory Hub

A single microservice became the ultimate source of truth for inventory, updated in real-time by API calls from Shopify, Amazon Seller Central, and their B2B portal.

Order Orchestration Engine

We built an automated engine that pulled orders from all channels, routed them to the correct warehouse, and pushed shipping information back to the source platform.

Unified Financial Dashboard

We integrated all sales and cost data into a central data warehouse, with a Power BI front-end for real-time financial reporting and analytics.

Headless B2B Portal

We developed a new, modern B2B ordering portal with a "headless" architecture, allowing the marketing team to easily update the front-end without touching the backend logic.

Implementation and Execution

API-First Design

API-First Design

We started by defining the APIs for each microservice, ensuring a clean and scalable architecture.

Cloud-Native on AWS

Cloud-Native on AWS

We leveraged AWS Lambda (serverless) and other managed services to build a highly scalable and cost-effective infrastructure.

Third-Party Integrations

Third-Party Integrations

Our team's deep expertise in the Shopify and Amazon MWS APIs was critical to ensuring seamless, real-time data flow.

DevOps & CI/CD

DevOps & CI/CD

We implemented a fully automated CI/CD pipeline, allowing us to deploy updates to individual services multiple times a day without downtime.

Agile POD Engagement

Agile POD Engagement

The client utilized our Staff Augmentation POD model, giving them direct control over the dedicated team's priorities.

Performance Engineering

Performance Engineering

Before peak season, we conducted rigorous load testing to simulate 10x their normal order volume, ensuring system stability.

Positive Outcome

Eliminated Overselling

Real-time inventory sync reduced overselling incidents by over 99%.

90% Reduction in Manual Order Processing

Automation freed up the equivalent of three full-time employees.

Real-Time Financials

The leadership team gained the ability to see daily P&L by channel, transforming their strategic decision-making.

Zero Downtime During Peak Season

The new system handled Black Friday traffic flawlessly, processing over 20,000 orders in a single day.

Positive Outcome of ERP Implementation

Why Choose Us

Future-Proof Architecture

Our microservices approach provided unparalleled flexibility and scalability.

Cloud-Native Experts

We possess top-tier expertise in AWS serverless technologies.

E-commerce Integration Specialists

We have deep, proven experience with platforms like Shopify and Amazon.

Flexible POD Model

Our engagement model was a perfect fit for a fast-moving, agile client.

Focus on Scalability

We didn't just solve today's problems; we built a platform for tomorrow's growth.

DevSecOps Culture

Security and automation were built in from the start.

Transparent Partnership

The client was an integral part of the development team, with full visibility and control.

Speed to Market

Our agile process delivered the core system in under six months.

Business Acumen

We understood the unique challenges of a multi-channel e-commerce business.

Conclusion

By architecting a modern, composable ERP, we provided the client with an operational backbone that was as agile and scalable as their business. They are no longer constrained by their software and are now positioned to continue their aggressive growth with confidence.