Scaling for Success: A Composable ERP for a Fast-Growing E-commerce Distributor
Industry Wholesale & Distribution / E-commerce
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
"Developers.dev saved us from our own success. We were growing so fast that our operations were breaking. They built a flexible, cloud-native ERP that unified our multi-channel sales and inventory in real-time. Their POD model felt like having our own world-class engineering team, but without the hiring headaches. We now have a platform that can easily handle 10x our current volume."
Jessica Wu, CEO
Our client is a multi-channel distributor of consumer electronics, with a strong presence on Amazon, their own Shopify store, and B2B wholesale channels. They were experiencing explosive growth, scaling from $20M to $80M ARR in just two years. Their existing system, a combination of QuickBooks and several Shopify apps, was completely overwhelmed. They were struggling with inaccurate inventory across channels, manual order processing, and an inability to get a unified view of their financial performance.
The client's operational software couldn't keep up with their sales growth. This led to overselling inventory, delayed shipments, poor customer service, and a lack of financial control, threatening to derail their rapid expansion.
Selling the same product across multiple channels with no central inventory system led to stockouts and canceled orders.
The team was manually re-keying orders from their wholesale portal and Amazon into their shipping software, a process that was slow and error-prone.
It was impossible to get a consolidated view of profitability by channel or by product without weeks of manual spreadsheet work.
Their current system would crash during peak sales periods like Black Friday, costing them significant revenue.
We proposed a "composable," microservices-based ERP solution built on AWS. Instead of a single monolithic application, we built a series of independent services (for orders, inventory, shipping, etc.) that communicated via APIs. This approach provided maximum flexibility and scalability.
A single microservice became the ultimate source of truth for inventory, updated in real-time by API calls from Shopify, Amazon Seller Central, and their B2B portal.
We built an automated engine that pulled orders from all channels, routed them to the correct warehouse, and pushed shipping information back to the source platform.
We integrated all sales and cost data into a central data warehouse, with a Power BI front-end for real-time financial reporting and analytics.
We developed a new, modern B2B ordering portal with a "headless" architecture, allowing the marketing team to easily update the front-end without touching the backend logic.
We started by defining the APIs for each microservice, ensuring a clean and scalable architecture.
We leveraged AWS Lambda (serverless) and other managed services to build a highly scalable and cost-effective infrastructure.
Our team's deep expertise in the Shopify and Amazon MWS APIs was critical to ensuring seamless, real-time data flow.
We implemented a fully automated CI/CD pipeline, allowing us to deploy updates to individual services multiple times a day without downtime.
The client utilized our Staff Augmentation POD model, giving them direct control over the dedicated team's priorities.
Before peak season, we conducted rigorous load testing to simulate 10x their normal order volume, ensuring system stability.
Real-time inventory sync reduced overselling incidents by over 99%.
Automation freed up the equivalent of three full-time employees.
The leadership team gained the ability to see daily P&L by channel, transforming their strategic decision-making.
The new system handled Black Friday traffic flawlessly, processing over 20,000 orders in a single day.
Our microservices approach provided unparalleled flexibility and scalability.
We possess top-tier expertise in AWS serverless technologies.
We have deep, proven experience with platforms like Shopify and Amazon.
Our engagement model was a perfect fit for a fast-moving, agile client.
We didn't just solve today's problems; we built a platform for tomorrow's growth.
Security and automation were built in from the start.
The client was an integral part of the development team, with full visibility and control.
Our agile process delivered the core system in under six months.
We understood the unique challenges of a multi-channel e-commerce business.
By architecting a modern, composable ERP, we provided the client with an operational backbone that was as agile and scalable as their business. They are no longer constrained by their software and are now positioned to continue their aggressive growth with confidence.