Scaling a Global Fashion Brand to $100M+ ARR
A leading D2C fashion house struggled with slow site performance and checkout crashes during high-volume product launches. Their legacy setup couldn't handle the traffic spikes from influencer marketing campaigns.
The ProblemFrequent site crashes during peak traffic and a disjointed inventory system that led to overselling and customer dissatisfaction.
Technical Challenges- High server latency during 10k+ concurrent user spikes
- Slow mobile checkout causing 70% abandonment
- Unreliable real-time inventory sync with global 3PL
- Security vulnerabilities in legacy third-party plugins
We implemented a custom Headless WooCommerce architecture with a React frontend, optimized the database for high concurrency, and built a custom API gateway for real-time inventory synchronization.
"The team at Developers.dev didn't just fix our site; they re-engineered our future. Our load times dropped by 60%, and we handled our biggest Black Friday ever without a single hiccup."
Head of E-commerce, VogueLine Global
















