It is high time people stop using websites and web applications interchangeably. Even if you are an entrepreneur and look forward to having either of the two, bringing more clarity in your communication while hiring developers is essential. It is not a small difference. A website serves a purpose very different from web applications.
Budget, team, skillset marketing approach, there is a long list of the differences. We have tried to cover some of them in this blog and hope you find this interesting and knowledgeable.
A website or web site is a digital entity that exists in the internet environment. From a technical point of you, they are a collection of interconnected web pages and multimedia files. You need a web server to store the data online and a domain name which is the web address of the website.
For finding a website on the internet, you have to have the address. It is accessible using an Internet Protocol through a uniform resource locator. They are an integral part of the internet and are largely dominated by it. They are usually categorized by the purpose, the personal websites, company websites, public organization websites, and other industries you can think of.
It is not necessary that a website has only a simple structure, the modern technology allows you to develop complex websites with some amazing tools and features. Simple websites are usually static, and the content doesn't change as per your input. Meanwhile, complex applications have dynamic content and are more engaging. Complex websites require you to hire web developers that include online stores and media portals. These types of websites usually have dynamic content. Some of the best examples of a website with dynamic content are Google, Amazon, Netflix, etc. Here is where the confusion starts as the websites where the content change as per the inputs of the users are called web applications. So, this brings to learning more about web applications.
Introduction: Web application
Web applications face a lot of competition in the market. We are so much dependent on mobile applications. This has made people completely forget about web applications. A lot of companies do not even invest their money in web applications. There is a lot of rift in the market on the technical and marketing front. A few years ago, people didn't have much choice, and the technology too was not as perfected as it is today. Additional services online help you get extra revenue.
Technically, web applications are the new types of websites. They run in the browser and do not require a user to download them over their device like mobile applications. The user can create web application content with the help of the browser. Having said that, if you have a highly complicated web application in mind, you might have to hire the best website development company. You need professionals with a stronghold that offers a basic understanding of how the internet works, how the internet protocol fetches the data online, and what can be done to improve the experience of users over the web application. The web application functions as per the inputs of the visitors.
The key feature of the web application is interactivity. This means for every user; the web application would look different, function differently, and interact differently. Moreover, the users can create web application content with the help of the browser. Moreover, the users can contribute to the content of the web application, for example, a blogging application.
The midway between web and mobile application
A web application can be called a client-server computer program. It runs in the browser on a client's computer. There is no clear winner when the race is between web applications and mobile applications. But there is a third competitor that has a clear advantage.
Progressive web applications have emerged as a leader in the market. It is a hybrid version between web and mobile applications, and they have gained the market so quickly. Some of the biggest players in the market are using progressive web applications. They are very close to the mobile applications; only they are not required to be downloaded over the device. This bestows them a benefit in the mobile and web market both.
A large segment of the market uses the progressive web application feature in combination with web applications. Traditional web applications and websites needed constant access to the internet, but not PWAs.
Features of the web applications
The usability factor of web applications is totally different than the websites. Meanwhile, websites help you in providing the necessary information to the users about business and generate leads; web applications support business on the internet. Web applications can be used to serve users over the internet.
The most common example of web applications is online ecommerce stores, social networking site, online travel booking applications, online banking and even the email service that you use.
Another characteristic of web applications is the ability to integrate third-party services. For example, social networking sites are able to provide you access to other web applications such as Youtube or another ecommerce application you want to buy products from. Not going that far, social logins that are available on the sites are another example.
Website vs. web applications: what is right for your business?
If we very generically start to differentiate between website and web applications, we would come to a point where we realize web apps are a step of the website. Just like the progressive web applications are of the web and mobile applications. But even then, modern technology has broadened that differ significantly, and web development services have to be picked very wisely to meet the peculiar needs of your business enterprise.
Cost is another difference that cannot be ignored. Web application development is costlier than building a website as the complexities are huge. At the same time, web applications giveaway a better interactive experience to the user and are more profitable to the business due to their functionality.
Profitability, budget, technologies, and so much more, the choice is going to be very difficult. But it all comes down to what you need to achieve with the web product. Here are some benefits of both the options and find out which type of service would right for you.
Looking at the purpose of the website and web application clearly, both are very different from each other. While websites are built as a source of information, web applications are all about serving the needs of the users and owners. This is the key difference between the two.
Having said that, users could not influence the content of the website, while the content of the web application looks very different for various users. This distinct the two web products vastly.
Technically, web applications have an authentication system. They are password protected and have multi-layered security on the product. To enjoy the full range of web application features, you have to sign in. The major advantage of the web application is:
- You get to study the preferences of the specific user and see what do they prefer. It helps in providing a more personalized experience to the user and boosts user experience largely.
- This helps you establish communication and influence user behavior.
- Web applications are more engaging, and users spend more time on the application than an informational website. It gives you a chance to build a stronger relationship with your users.
However, because web applications require a login, it may impact some user experience. According to the statistics, each registration step is like going from pillar to post, and the engagement is lost by 20%. So, higher bounce rates, more money spent over remarketing, and other disadvantages. Solutions like using social logins can help you in mitigating this well.
Definitely, informational websites are very important. Statistically, the target audience of a website is very much equal to that of a web application, even if you compare the top web apps and websites.
Web applications provide you more integrated experience than traditional websites. The website can be used to work with CRM and ERP applications. Web applications can be easily integrated with other tools that can increase the interactivity and engagement of web applications, such as the integration of online maps, online payment, data insights, etc.
To decide between websites and web applications, you can start by seeing some real examples. There are some amazing examples available. You can hire a custom software development company that can help you in building web applications with the qualities of progressive web apps.
A web application comes with all the necessary functions that provide a more integrated experience of the product. Be it using personal data, online payment, accessing social media, email clients, and interact with the media resources.
Authentication features can be integrated into the website and web application. The difference is the web application cannot work with the user login.
The ability to identify the user makes the content more dynamic and personalized. Authentication can occur through a user's login and password, social network verification, IP, or fingerprint verification. Most services offer multi-level authentication allows you to protect the user data.
The web application offers users opportunities to access the app's personalized features. At the same time, an authentication feature on a regular website is needed to separate free static content from the paid ones. It also enables users to comment on the static informational articles and allows owners to block the spammers.
- Additional Web Application Types
Web applications came into the market in 1995, and more than two decades have passed. But with the emergence of technology, high-speed internet, computer evolution, business needs, the web application has changed immensely. There are various types of web applications that have emerged lately.
A single page application can change itself in response to your responses, such as entering new information or changing the position of the cursor and send out messages from other apps too.
Additional names of the web applications
Web application development has evolved massively in the competitive market. The two main types of web applications are usually for retail platforms and social networks. There are already leaders in the market, and to compete with them, is not going to be easy. No matter what you choose – a website or a web application always do the research well. If your business is based on communication or ready-to-use products, you are more likely to go for web app development.
- Web Portals
Web portals give you an opportunity to see the content that is useful and relevant to the users. Such platforms process our requests and study the user behavior to form an understanding of the user. You can also change the configuration of the content, add new content and communicate with other people. The most common examples of which are Twitter, Instagram, Western Union, Medium.
Web portals use personal data and perform certain functions for you. It also allows you to manage your finances, communicate with your friends and lead a team. They are fun, and the login allows you to access the content using a username and password.
- Online stores
Web applications that allow you to sell products and services online are an integral part of our lives. Suppose an online store has a deep understanding of your taste. In that case, you are likely to provide more personalized suggestions to the users of the products and services if an online store can automatically notify users about new products available on the platform.
Some of the best examples of online web applications that sell products online are Amazon, Etsy, AliExpress, WizzAir, and more. These are platforms that might have been used by you sometime in your life.
You must look for a fullstack development company that would allow you to develop a web application with all these qualities. Data security is a big challenge, but for an inclusive experience on the online store, you need to know the gender, age, location, and other important things. Depending on how a user searches for the product online, the web application generates the content that the user will see.
Online store web applications come with other necessary qualities too. Features like online payments, filters, and order tracking are important features of web applications. It also helps you in tracking the product purchase.
A website or web application: what do you use?
Websites and web applications are more different than similar, and the difference makes it more difficult for the users to decide. There are a lot of reasons to use any of the options, and you must start finding your reasons to come to a decision.
Business objectives are very important to consider when it comes to deciding what would be the best choice for the business. If you do not plan to dive into e-commerce and you want your business to function offline, choose a website that allows you to reach out to potential clients that can connect to you. A website will serve as an additional source of authentic information about your business. If you want to seek or provide your services on the internet, then you can operate without a web application.
If you choose to go with web applications, the next thing you need to consider is your budget. Web application development services are very complicated, and they might get very expensive. But with opensource development, you can keep the expenses at bay. Hiring a web development team is a crucial task. There is an entire set of expert services you have to use in developing a web application included coder, UX/UI experts, testers, and programmers.
You need people with technical and soft skills both the price of web app development is five times more than static website development. The programming languages are different, and the more complex app you make, the more technical expertise you need, and maybe a larger team.
The final factor that is a potential deciding factor is the marketing approach. The marketing approach you chose would largely govern what your choice would be. Compared to a website, a web application is a major step forward. The web application will give you an opportunity to go beyond and make a statement about the services. You can stay in contact with the users and also study them to provide a superior experience at every step. Brand loyalty, which is too hard to achieve in today's competitive environment, will be easy to achieve and increase your market share.
Choosing between website and web application, the security is another factor that is going to increase the budget. And there are going to many challenges attached to it. First, to get the signups, budget, finding a team, and mitigating the security challenges. Furthermore, included qualities of progressive web applications can help you in fighting mobile app dominance too. Choose what fits your business well.