Client's Testimonial

"The expertise from Developers.dev has been transformative for our business. They didn't just increase our ad spend; they made every dollar work harder. A 150% increase in ROAS felt impossible, but they delivered it. Their team is strategic, data-obsessed, and an absolute pleasure to work with."

Founder, Urban Oasis Home

Client Overview

A fast-growing DTC brand in the competitive home goods space, based in Australia. They had found initial success with Meta Ads but were struggling to scale profitably. Their Google Shopping campaigns were under-optimized, and they were leaving significant revenue on the table by not leveraging the full power of the Google Ads suite.

Problem

The client's growth had plateaued. Increasing ad spend on Meta was leading to diminishing returns, and their Google Ads performance was poor. They lacked the specialized expertise to optimize their product feed, manage complex Performance Max campaigns, and build a profitable multi-channel strategy.

Key Challenges

A poorly structured product feed was limiting their visibility on Google Shopping.

Performance Max campaigns were running without proper asset group segmentation, leading to wasted spend.

They were not effectively using retargeting to bring back abandoned carts and browsing visitors.

Creative fatigue on Meta was driving up costs and lowering engagement.

Custom Car Sharing Solution on Google Cloud

Our Solution

We assigned a dedicated E-commerce PPC POD, including a Google Shopping Specialist, a Paid Social Expert, and a creative strategist.

⚙️ Product Feed Optimization:

We completely overhauled their product feed, enriching titles, descriptions, and images, and implementing custom labels for strategic bidding.

🎯 Advanced PMax Strategy:

We rebuilt their PMax campaigns from the ground up, creating themed asset groups for each product category and providing strong audience signals to guide the AI.

🔄 Dynamic Retargeting:

We implemented dynamic product retargeting on both Google and Meta, showing previous visitors the exact products they had viewed.

🎨 Creative Refresh & Testing:

Our team worked with the client to develop a pipeline of fresh ad creative for Meta, establishing a rigorous A/B testing framework to constantly identify winning visuals and copy.

Implementation and Execution

Integrated with their Shopify store to streamline feed management.

Launched the optimized Google Shopping and PMax campaigns within three weeks.

Set up advanced e-commerce tracking in GA4 to measure ROAS accurately.

Rolled out dynamic retargeting campaigns in the second month.

Established a bi-weekly creative review and planning session.

Provided a custom Looker Studio dashboard tracking ROAS, revenue, and AOV.

Positive Outcome

📈 150% Increase in ROAS:

The combination of feed optimization and superior PMax strategy led to a massive improvement in profitability.

💹 60% Year-over-Year Revenue Growth:

Profitable scaling on Google unlocked a new level of growth for the business.

✅ 35% Increase in Conversion Rate:

Dynamic retargeting and improved landing page signals proved highly effective at converting warm traffic.

💡 Reduced Creative Burnout:

A systematic approach to creative testing kept their social ads fresh and effective.

Why Choose Us

🧩 Strategic Ecosystem:

Our combination of technical (feed) and creative (social) expertise was key.

🏆 Vetted Experts:

We provided specialists with proven track records in DTC e-commerce.

🤖 AI-Augmented Intelligence:

We used AI to optimize bidding across thousands of SKUs in real-time.

⚙️ Process Maturity:

Our structured approach to creative testing provided consistent results.

📊 Radical Transparency:

The client could see real-time revenue and ROAS data 24/7.

🎯 ROI-Driven Focus:

Our primary KPI was ROAS, aligning us perfectly with the client's goals.

🤝 Seamless Integration:

We worked directly within their comms channels and felt like an in-house team.

⭐ Guaranteed Talent:

The client's initial confidence was bolstered by our performance guarantee.

🔐 Full IP Ownership:

The client owns the powerful ad accounts and creative strategies we developed.

Conclusion

By deploying a specialized E-commerce PPC POD, the client was able to break through their growth plateau. The engagement demonstrated that with the right expertise and strategy, it's possible to scale both revenue and profitability simultaneously.

E-commerce Brand Achieves 150% ROAS Uplift and Scales Revenue by 60% with an Expert PPC Team

Industry E-commerce / Direct-to-Consumer (DTC)