Client's Testimonial

"The intelligence of the new app is staggering. It knows our customers better than we did. Developers.dev didn't just build us an app; they built us a powerful marketing and sales engine. The increase in order value and customer frequency has been a game-changer for our franchise owners."

Chief Marketing Officer, FreshBite

Client Introduction

"FreshBite," a rapidly growing fast-casual restaurant chain with over 100 locations in the USA. They wanted to enhance their digital customer experience to compete with industry giants. Their existing mobile app was a basic, third-party template that lacked personalization and failed to drive repeat business. They needed a custom solution that could provide a seamless ordering experience and foster customer loyalty.

Problem

The client was struggling with low digital adoption, a high cart abandonment rate, and an inability to personalize marketing efforts. Their generic app provided no competitive differentiation and was failing to capture valuable customer data.

Key Challenges

Personalization at Scale: Creating a system that could deliver unique, personalized recommendations to hundreds of thousands of users in real-time.

POS Integration: Seamlessly integrating the mobile app with the various legacy POS systems used by their franchisees.

Loyalty Program Design: Designing a compelling loyalty program that was easy to understand and genuinely motivated repeat purchases.

Scalable Infrastructure: Building a backend that could handle massive traffic spikes during peak lunch and dinner hours without performance degradation.

Our Solution

Our "FinTech Mobile Pod" and "AI / ML Rapid-Prototype Pod" collaborated to create a custom mobile application and a sophisticated personalization engine.

💡 AI Recommendation Engine

We developed a machine learning model that analyzed purchase history, time of day, and user preferences to suggest intelligent upsells and cross-sells (e.g., "Customers who bought this salad also love our avocado smoothie").

🏆 Gamified Loyalty Program

We designed a tiered loyalty program with points, badges, and exclusive rewards that encouraged frequent engagement and higher spending.

🔗 Universal POS Integration Hub

We built a custom middleware solution that acted as a universal translator, allowing the app to communicate seamlessly with the different POS systems across the franchise network.

✨ Frictionless UI/UX

The app was designed for speed and convenience, featuring one-tap reordering, saved favorites, and a streamlined, secure checkout process with multiple payment options.

Implementation and Execution

Prototyping

A 4-week UI/UX design sprint to create and test an interactive prototype with real customers.

Agile Development

The iOS and Android apps were built concurrently over a 6-month period.

AI Model Training

The ML model was trained on 12 months of historical sales data to ensure accurate initial recommendations.

A/B Testing

We A/B tested different recommendation algorithms and loyalty rewards to optimize for conversion.

Pilot Launch

The new app was launched in a single market for 60 days to monitor performance and gather feedback.

National Rollout

A full national launch supported by a targeted digital marketing campaign.

Positive Outcome

📈 22% Increase in Average Order Value (AOV)

The AI-powered upsell recommendations proved highly effective.

⬆️ 35% Increase in Digital Order Frequency

The engaging loyalty program and easy reordering functionality drove repeat business.

✅ 50% Reduction in Cart Abandonment

The streamlined checkout process significantly improved conversion rates.

📊 Rich Customer Data

The client gained unprecedented insight into customer behavior, enabling highly targeted marketing campaigns.

Why Choose Us

🤖 AI-Augmented Delivery

🤝 A True Ecosystem, Not a Body Shop

🔒 Full IP & Source Code Ownership

⚙️ Proven Legacy Modernization

🌟 Hospitality-Focused Experts

👁️ Radical Transparency

🛡️ Enterprise-Grade Security

♾️ Guaranteed Project Continuity

🎁 Risk-Free 2-Week Trial

Conclusion

FreshBite's investment in a custom, AI-powered mobile solution transformed their digital channel from a simple utility into a primary driver of revenue and customer loyalty. By partnering with Developers.dev, they acquired the technology to not only compete but to lead in the crowded QSR market.

Boosting Average Order Value by 22% with an AI-Driven Mobile Ordering & Loyalty App

Industry Food & Beverage (Quick-Service Restaurant)