Client's Testimonial

"The WebVR showroom from Developers.dev has revolutionized how we sell. Our customers can now explore our entire collection and visualize their exact configuration in their own virtual space. Our online conversion rate has increased by 20%, and requests for physical fabric samples have dropped by 60%. It's the most impactful marketing investment we've ever made."

Isabella Rossi, Head of E-commerce, Moda Home

Client Overview

Our client is "Moda Home," a high-end furniture retailer based in the EU, sells bespoke products with numerous customization options (fabric, wood finish, size). Their physical showrooms could only display a fraction of their catalog, and customers struggled to visualize how different combinations would look. This led to a long sales cycle and a high rate of sample requests.

Problem

Moda Home needed a way to showcase their extensive, customizable product catalog in an engaging and intuitive way, helping customers make confident purchasing decisions online and reducing the logistical burden of physical samples.

Key Challenges

Accurately rendering furniture:

The 3D models and materials had to be photorealistic to accurately represent the luxury quality of the products.

Seamless user experience:

The experience needed to be easily accessible to a non-technical audience on a variety of devices, without requiring a powerful PC or a dedicated app installation.

Optimizing 3D models:

The system had to handle thousands of potential product combinations in real-time.

Magento integration:

The experience needed to connect to their Magento e-commerce platform to allow for direct purchasing.

Our Solution

Our "Shopify / Headless Commerce Pod" developed a sophisticated WebVR/WebXR product configurator and virtual showroom. This allowed customers to experience the furniture from any device with a web browser.

🖼️ Photorealistic 3D Asset Library:

We created a library of highly detailed, yet optimized, 3D models of their furniture, with a material system that accurately rendered different fabrics and woods.

⚙️ Real-Time Configurator:

We built an intuitive UI that allowed users to instantly change the materials and finishes of any piece of furniture and see the results in real-time.

🏠 "View in Your Space" AR Feature:

Using WebXR, mobile users could place a virtual model of the configured furniture in their own room to see how it fits and looks.

🔗 Headless Magento Integration:

We connected the WebVR experience directly to their Magento backend, allowing users to add their custom configuration to their cart and check out seamlessly.

Implementation and Execution

Discovery Phase:

We defined a clear project scope focused on their top 20 best-selling product lines for the initial launch.

Agile Project Plan:

Our 3D artists developed a streamlined pipeline for converting manufacturer files and photos into beautiful, web-optimized 3D models.

Transparent Task Management:

The application was built using Three.js and React, ensuring a modern, fast, and responsive front-end experience.

CI/CD Pipeline:

We focused heavily on performance optimization to ensure the experience loaded quickly and ran smoothly even on mobile devices.

Extensive QA:

The UI/UX was designed to be extremely simple and intuitive, catering to a broad customer base.

Collaboration for Launch:

We conducted extensive cross-browser and cross-device testing to ensure a consistent experience for all users.

Positive Outcome

📈 20% Increase in Conversion Rate:

Customers who interacted with the 3D configurator were 20% more likely to make a purchase.

📉 60% Reduction in Sample Requests:

The high-quality visualization gave customers the confidence to buy without needing a physical sample first, saving the company significant costs.

💰 15% Increase in Average Order Value:

The easy and engaging customization process encouraged customers to choose more premium options.

🌟 Enhanced Brand Image:

The innovative virtual showroom positioned Moda Home as a forward-thinking leader in the luxury furniture market.

Why Choose Us

🌐 WebXR Expertise:

We demonstrated a deep understanding of building high-quality, accessible VR/AR experiences for the web.

🛒 E-commerce Integration:

Our team had proven experience with headless commerce architectures and Magento.

🎨 3D Art & Optimization:

We had the artistic and technical skills to create stunning, performant 3D assets.

✨ UI/UX Focus:

We designed an experience that was beautiful, intuitive, and focused on driving conversions.

💲 Cost-Effective Solution:

Our offshore model provided an exceptional return on investment for the client.

🤝 Agile & Transparent:

The client was involved at every stage and had full visibility into our progress.

⚡ Performance-Oriented:

We prioritized fast load times and a smooth user experience.

🔮 Future-Ready:

The platform was built to be easily expandable with new products and features.

🎯 Conversion-Focused:

Our goal was not just to build a cool tech demo, but a tool that drove real business results.

Conclusion

By leveraging Developers.dev's expertise in WebXR and e-commerce, Moda Home successfully launched a virtual showroom that transformed their online customer experience, directly leading to increased sales, reduced operational costs, and a stronger brand position.

Creating a Virtual Showroom and Product Configurator for a Luxury Furniture Brand

Industry Retail & E-commerce