Client's Testimonial

In healthcare, trust is everything. Developers.dev delivered. Their team is professional, knowledgeable, and incredibly process-oriented. Patient bookings from organic search have increased by 60%, and our brand is now the most visible healthcare provider in our key service areas.

Dr. Michael Thompson, Director of Academic Technology

Dr. Michael Thompson, Chief Operating Officer, RHP

Client Introduction

Regional Health Partners (RHP) is a growing network of 25 specialized clinics across three states in the USA. While respected in the medical community, their online presence was fragmented and inconsistent. Each clinic had a different website or a poorly optimized landing page, and they were invisible in the crucial Google "Map Pack" for their key services. They needed a unified strategy to build brand trust and drive patient acquisition online.

Problem

RHP was losing potential patients to smaller, but more digitally savvy, local competitors. Their lack of local SEO focus meant they weren't appearing when users searched for "cardiologist near me" or other high-intent local queries.

Key Challenges

Inconsistent NAP Information

Name, Address, and Phone number were incorrect across many online directories.

Poorly Optimized Google Business Profiles (GBP)

Most profiles were incomplete and lacked reviews or regular updates.

Lack of E-E-A-T Signals

The website content did not adequately showcase the expertise and authority of their renowned doctors.

No Location-Specific Content

The main website was generic and didn't have dedicated, optimized pages for each clinic location.

Our Solution

We deployed a Local SEO POD with expertise in healthcare marketing and E-E-A-T.

📍 Centralized Local SEO Management

We created a master system to clean up and manage NAP information across hundreds of directories for all 25 locations, ensuring 100% consistency.

⭐ Google Business Profile Optimization at Scale

We completely overhauled every GBP, adding high-quality photos, detailed service descriptions, Q&A sections, and launching a system to generate a steady stream of positive patient reviews.

💡 E-E-A-T Content Strategy

We created detailed, medically-reviewed service pages and doctor bio pages. Each doctor's profile highlighted their credentials, publications, and experience, building immense trust and authority.

🏘️ Hyper-Local Service Pages

We built 25 unique, highly-optimized location pages. Each page featured location-specific details, local testimonials, and information about the doctors at that specific clinic.

Implementation and Execution

Initial Assessment

Audited all 25 locations' digital footprints and began the massive NAP cleanup process.

Prioritized Fixes

Optimized all 25 Google Business Profiles and launched the review generation campaign.

Staging Environment Build

Rolled out the new, optimized doctor bio pages and began publishing E-E-A-T focused blog content.

Iterative Refactoring

Launched the new, hyper-local service pages for each clinic.

Pilot Testing

Built local links by sponsoring local community events and partnering with local health organizations.

The "Flip"

Monthly GBP posting, review management, and performance reporting for each individual location.

Positive Outcome

📈 60% Increase in Online Patient Bookings

Directly tracked through call tracking and form submissions.

🏆 Top 3 "Map Pack" Rankings

For primary services in 85% of their target locations.

🗺️ 300% Increase in "Get Directions" Clicks

From Google Business Profiles.

✨ Unified Brand Presence

RHP now has a consistent, professional, and trustworthy online presence across all locations.

Why Choose Us

🏥 Healthcare & YMYL Expertise

We understood the critical importance of E-E-A-T.

🌍 Scalable Local SEO

Our processes allowed us to efficiently manage 25 locations simultaneously.

⚙️ Process-Oriented Delivery

CMMI 5 maturity ensured a consistent, error-free rollout.

🎯 Focus on Patient Acquisition

We tied every action to the goal of booking more appointments.

🔒 Compliance & Security

Our ISO 27001 certification gave them peace of mind with patient data.

📊 Transparent, Location-Based Reporting

RHP could see the performance of each individual clinic.

👨‍💻 Dedicated POD

A single point of contact managed the entire complex project.

🌱 Holistic Strategy

We combined technical, on-page, and off-page local SEO tactics.

🤝 Trust-Building Focus

Our entire strategy was designed to build patient trust and confidence.

Conclusion

Through a systematic and scalable local SEO strategy, Developers.dev helped Regional Health Partners consolidate their brand online, build patient trust, and turn their digital presence into a powerful engine for patient acquisition.

How Regional Health Partners Grew New Patient Bookings by 60% Across 25 Locations

Industry Healthcare