Architecting a Scalable Cloud-Native VOD Platform to Support 10 Million Subscribers
Industry Media & Entertainment
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$10B+ Client Revenues
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12+ Successful Years
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1000+ IT Ninjas
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5000+ Projects
Client's Testimonial
Developers.dev managed our entire migration to AWS with flawless execution. Their deep expertise in both media workflows and cloud architecture resulted in a 40% reduction in our operational costs and a platform that can now scale on demand. Our user engagement has never been higher.
CTO, GlobalFlix
Client Introduction
"GlobalFlix" (anonymized) is a leading media company with a vast library of licensed movies and original content. Their existing on-premise streaming infrastructure was struggling to handle peak demand, was expensive to maintain, and lacked the flexibility to integrate modern features like AI-powered recommendations. They needed to migrate to a modern, cloud-native platform without disrupting their 10 million active subscribers.
Problem
The client's legacy system couldn't scale for major release events, leading to outages. It was also a monolithic application, making it slow and risky to deploy new features. High operational costs and a lack of robust security were major business risks.
Key Challenges
Zero-Downtime Migration: Migrating a massive video library and a database of 10 million users without service interruption.
Migrating a massive video library and a database of 10 million users without service interruption.
Scalability & Performance: Building an architecture to handle unpredictable traffic spikes of millions of concurrent users.
Building an architecture to handle unpredictable traffic spikes of millions of concurrent users.
Enhanced Security: Implementing enterprise-grade DRM and content protection to meet studio partner requirements.
Implementing enterprise-grade DRM and content protection to meet studio partner requirements.
Cost Optimization: Reducing the massive operational overhead of their on-premise data centers.
Reducing the massive operational overhead of their on-premise data centers.
Our Solution
We deployed a dedicated "Video Streaming & Digital-Media Pod" to execute a phased migration and modernization strategy.
☁️ Cloud-Native Architecture
We designed and implemented a microservices-based architecture on AWS, leveraging services like AWS Elemental MediaConvert for transcoding, S3 and Glacier for storage, and a multi-CDN strategy with Amazon CloudFront and Cloudflare.
🐳 Containerization & Orchestration
We containerized all application services using Docker and managed them with Amazon EKS (Kubernetes) for auto-scaling and resilience.
🔐 Multi-DRM Integration
We implemented a robust, multi-DRM solution using the SPEKE API to integrate with Irdeto, securing content across all devices.
🧠 AI-Powered Personalization
We built a new recommendation engine using Amazon Personalize, leading to a significant uplift in user engagement and watch time.
Implementation and Execution
Phase 1: Discovery & Architecture: 2 weeks of intensive workshops to map out the new architecture and migration plan.
Phase 1: Discovery & Architecture: 2 weeks of intensive workshops to map out the new architecture and migration plan.
Phase 2: Infrastructure as Code: Built the entire AWS infrastructure using Terraform for repeatability and control.
Phase 2: Infrastructure as Code: Built the entire AWS infrastructure using Terraform for repeatability and control.
Phase 3: Core Services Build: Developed the new microservices for user management, billing, and the video pipeline.
Phase 3: Core Services Build: Developed the new microservices for user management, billing, and the video pipeline.
Phase 4: Data & Content Migration: Executed a phased data migration using AWS DMS and transferred petabytes of video content using AWS Snowball and DataSync.
Phase 4: Data & Content Migration: Executed a phased data migration using AWS DMS and transferred petabytes of video content using AWS Snowball and DataSync.
Phase 5: Staging & Load Testing: Rigorously tested the new platform to simulate peak traffic loads far exceeding their previous records.
Phase 5: Staging & Load Testing: Rigorously tested the new platform to simulate peak traffic loads far exceeding their previous records.
Phase 6: Phased Go-Live: Gradually shifted user traffic from the old platform to the new one over a 4-week period, ensuring a seamless transition.
Phase 6: Phased Go-Live: Gradually shifted user traffic from the old platform to the new one over a 4-week period, ensuring a seamless transition.
Positive Outcome
📉 40% Reduction in TCO
Total cost of ownership was significantly reduced by moving from a CapEx to an OpEx model and leveraging cloud efficiencies.
💯 Achieved 99.99% Uptime
The new platform has had zero downtime during major content premieres.
⬆️ Increased User Engagement by 25%
The new AI recommendation engine led to a measurable increase in content discovery and watch time.
⚡ Faster Time-to-Market
The microservices architecture allows GlobalFlix to now develop and deploy new features in days instead of months.
Why Choose Us
🏆 Certified AWS Solutions Experts
Certified AWS Solutions Experts
✅ Proven CMMI Level 5 Process
Proven CMMI Level 5 Process
🎬 Deep Media & Entertainment Domain Knowledge
Deep Media & Entertainment Domain Knowledge
✈️ Expertise in Zero-Downtime Migrations
Expertise in Zero-Downtime Migrations
🤖 In-House AI & ML Specialists
In-House AI & ML Specialists
🛡️ Verifiable Security Credentials (SOC 2, ISO 27001)
Verifiable Security Credentials (SOC 2, ISO 27001)
🌟 Radical Transparency Throughout the Project
Radical Transparency Throughout the Project
📈 Scalability-First Architectural Approach
Scalability-First Architectural Approach
🤝 Long-Term Partnership Focus
Long-Term Partnership Focus
Conclusion
By partnering with Developers.dev, GlobalFlix successfully transformed their legacy VOD service into a modern, scalable, and intelligent media platform. They not only solved their immediate technical challenges but also positioned themselves for future growth and innovation in the competitive streaming market.