FinTech Startup Triples SQL Rate with AI Predictive Lead Scoring
The Challenge: A venture-backed FinTech startup was struggling to qualify high-volume leads, resulting in a stagnant 8% MQL-to-SQL conversion rate and sales team burnout.
Key Outcomes:
- MQL-to-SQL conversion rate increased from 8% to 25% in 90 days.
- Average sales cycle length was reduced by 28%.
- Sales team reported a 50% reduction in time spent on manual prospecting.


