Building a High-Conversion Mobile Commerce Experience
Fashionopoly, a fast-growing online fashion retailer, needed to create a seamless mobile shopping experience to compete with larger brands. They aimed to launch on both iOS and Android simultaneously to capture the entire mobile market, but faced a tight budget and an aggressive timeline.
Key Challenges:
- Developing and maintaining separate native apps was cost-prohibitive.
- Ensuring a smooth, high-performance user experience, especially during peak traffic.
- Integrating complex features like a virtual try-on (AR), secure payments, and personalized recommendations.
- Achieving a rapid time-to-market before the holiday shopping season.
Our Solution:
We assembled a dedicated POD of AI-enabled React Native developers, a UI/UX designer, and a QA engineer. The team built a unified application from a single codebase.
- Developed a component-based architecture for maximum code reuse and faster feature implementation.
- Integrated a third-party AR SDK using a native bridge for the virtual try-on feature.
- Implemented Redux for state management to handle the complex shopping cart and user data.
- Leveraged AI-powered tools for automated testing, catching bugs early and ensuring a stable release.

