Did you know that Wix powers almost half of all website builder users worldwide? In fact, it held about 45% of the market share, with nearly 8 million live websites built on its platform.
In 2025, Wix remains a top choice for small business owners, freelancers, and online stores. Many people love Wix because it's easy to use, even if you've never built a website before.
Their new AI website builder lets you create a site just by answering simple questions. Wix also comes with helpful marketing tools to grow your business, like email campaigns, SEO tips, and social media connections.
But before you build your website, it's important to know how much it really costs. Many people think they just pay for a plan, but there are extra costs too.
You may need to pay for a domain, apps, plugins, or even a designer if you want a professional look.
This guide will explain Wix plan prices, hidden fees, designer costs, and tips to save money so you can budget smartly without surprises.
Key Takeaways
- Wix remains a top website builder in 2025 with AI tools, easy design features, and flexible pricing for businesses of all sizes.
- Total costs include plan fees, domain, premium apps, email hosting, and optional professional design or maintenance services.
- Hiring a Wix designer or agency costs more upfront but ensures better branding, performance, and long-term returns for your website.
- Choosing the right plan, using free tools, and outsourcing only specific tasks can help reduce overall Wix website costs effectively.
Why Choose Wix in 2025?
Wix remains one of the best website builders in 2025. One reason is its improved AI site builder. This tool helps you create a website by answering a few easy questions.
It chooses layouts, images, and design styles that fit your business. This saves time and makes building a website less stressful, even if you have no tech skills.
Another great update is Wix's advanced integrations. You can connect your site to payment systems, booking tools, and marketing apps without coding.
This makes it easier to run an online business smoothly while keeping your Wix web design cost lower compared to custom platforms.
From an IT agency perspective, Wix offers strong benefits. It is scalable for growing businesses. You can begin with a basic Wix plan and move to a higher plan later as your business grows.
Wix's built-in SEO features also help your website rank higher on Google, attracting more visitors and customers.
Wix is perfect if you want to launch your website quickly with a smaller budget. However, if your business needs advanced features, complex databases, or a fully custom design, investing in a custom-coded site can deliver better long-term results and higher returns for your brand.
Wix Pricing Plans for 2025: Detailed Breakdown
This plan works well for personal websites or simple pages that don't require a highly professional design.
Here is a simple breakdown to help you choose the right one and plan your Wix web design cost smartly.
Connect Domain
This is the most basic plan. It lets you connect your own domain name but shows Wix ads on your site. It is best for personal projects or simple pages that don't need a fully professional look.
Combo
The Combo plan removes Wix ads and includes a free domain for the first year. It's perfect for personal sites, portfolios, or small blogs that need a polished and branded look.
Unlimited
Unlimited works well for freelancers and entrepreneurs. This plan provides unlimited bandwidth along with extra storage space, making it ideal for websites expecting higher traffic and needing more content capacity.
VIP
The VIP plan includes everything in Unlimited plus priority customer support. It is good for professionals who want quick help when issues arise.
Business Basic
This is the entry-level e-commerce plan. It allows you to accept online payments, making it suitable for small online stores just starting out.
Business Unlimited
Business Unlimited adds more storage, advanced e-commerce features, and useful tools for growing online shops. It is perfect if you plan to scale your products and sales.
Business VIP
Business VIP gives you all e-commerce features along with priority support. It is ideal for larger stores that need smooth operations and faster customer service.
Enterprise
The Enterprise plan is for big businesses needing custom solutions, dedicated security, and personal account managers.
It offers full flexibility and support for complex website needs.
Monthly vs. Annual Pricing
Wix monthly plans usually cost more compared to annual plans. If you pay yearly, you get better pricing and sometimes free domain offers.
For example, a Combo plan may cost around $16 per month, but drops to about $13 monthly when paid annually.
Pricing Changes in 2025
Based on recent market data and our client project insights, Wix prices in 2025 have increased by around 5 to 8 percent.
This rise is due to new AI builder tools and better integrations, which add value but come with a slightly higher Wix web design cost for businesses.
Additional Costs to Consider: Avoid Hidden Surprises
When planning your Wix website, it's important to know about extra costs. Many people only think about the plan price, but there are other charges you should include in your budget.
Domain Registration Costs
If your plan does not come with a free domain, you will need to buy one. A domain name usually costs around $10 to $20 per year.
Prices can be higher if you choose a premium name.
Premium Apps and Plugins
Wix has a marketplace with many apps to add features to your site. Some apps are free, but premium apps can cost between $5 and $30 per month.
For example, booking tools, advanced forms, or live chat apps often need paid plans to unlock full features.
Email Hosting Costs
Wix does not include email hosting. If you want a professional email like info@yourbusiness.com, you will need to pay for Google Workspace or another email provider.
Google Workspace costs around $6 per user per month.
Wix Ascend Pricing
Ascend by Wix is the platform's built-in suite for marketing and customer relationship management. It helps with email campaigns, automations, and chat tools.
Ascend pricing starts at about $10 monthly and can reach up to $49 per month, based on the tools your business requires. Many small businesses choose the middle tier for better email and form features.
Payment Processing Fees
For online stores, you will need to pay payment processing fees for each transaction made through your website. Wix uses payment providers like Stripe.
Usually, you will pay around 2.9 percent plus 30 cents per transaction. Always include these fees in your profit calculations.
Read More: How Much Does a WordPress Web Design Cost in 2025? A Comprehensive Guide
Hiring a Professional Wix Designer: Realistic Costs in 2025
Hiring a designer is a great way to make sure your Wix site looks polished and professional.
In 2025, prices depend on whether you choose a freelancer or an agency.
Freelancer vs. Agency Rates
Freelancers usually charge less. For simpler design projects, freelancer fees typically range between $300 and $800.
Agencies charge more because they offer a full team of experts. Their rates often start at $1,000 and can go beyond $5,000, depending on your website needs. Knowing the Wix web designer cost differences between freelancers and agencies helps you plan your budget better.
Cost by Project Type
A basic single-page design costs around $300 to $500 if done by a freelancer. Agencies may charge up to $800 or more for the same work, ensuring branding and SEO setup.
For a standard multi-page business website, expect to pay between $800 and $1,500 with freelancers. Agencies may charge from $1,500 to $3,000, which includes better design quality, SEO optimization, and professional content layout.
These differences in Wix web designer cost depend on the expertise, services included, and your website goals.
A full e-commerce store setup with product upload costs the most.
Freelancers may charge $1,500 to $3,000 depending on products and features. Agencies can charge $3,000 to $6,000 or more for a fully optimized and secured online store.
Factors That Affect Pricing
Several factors change the cost. Complex layouts, SEO optimization, and branding work increase prices. Custom graphics and animations also add to your budget because they take more design hours and skills.
Why Hiring an Expert Is Worth It
Hiring a professional ensures your website looks and works its best. Designers know how to improve SEO, speed, and mobile performance.
They also follow security practices to protect your site and customer data.
Most importantly, understanding the Wix web designer cost alongside the benefits shows that a well-designed website brings better returns on your investment by attracting and converting more visitors into customers.
Wix Templates vs. Custom Design: Which Saves More?
Using Wix templates can save you time and money. Templates are ready-made designs. You choose one, add your text and images, and publish your website fast.
Most templates are free with your Wix plan. Some premium templates may cost extra, but overall, templates are an affordable choice. They are great if you need a simple website and want to launch quickly.
However, templates come with limits. You can only change certain parts. If you want a website that stands out or fits your brand perfectly, a template might not give you that freedom.
This is where custom design helps. A custom-designed Wix site costs more upfront, but it gives your business a unique look.
It also allows advanced features that templates may not support. Custom design is worth it if you want your brand to look professional and different from competitors.
To calculate the ROI of custom design, look at your conversions and customer actions. Ask yourself if your website brings in more calls, sales, or sign-ups after investing in a custom build.
If it does, that means your design investment is paying off by growing your business.
Ongoing Maintenance Costs: What To Budget Annually
Building your website is just the start.
You also need to plan for ongoing maintenance to keep it working well and secure.
Maintenance Charges
If you hire a designer or agency, monthly maintenance costs can range from $50 to $200 per month depending on your website size and needs.
Over a year, these maintenance costs can total between $600 and $2,400. Agencies often provide packages that include regular updates, design adjustments, and ongoing support.
Tasks Included in Maintenance
Maintenance includes important tasks. Designers update plugins to keep your site running smoothly. They refine layouts to match your new content or offers.
They also check your website's security to protect against threats and hacks. SEO adjustments are part of maintenance too. This ensures your website stays optimized and ranks well on Google.
Time Investment: DIY vs. Outsourcing
If you maintain your site yourself, plan to spend at least 2 to 4 hours each month. This time covers updates, backups, small fixes, and learning any changes Wix makes to its platform.
While doing it yourself saves money, it takes time away from running your business.
Outsourcing maintenance gives you peace of mind. You can focus on your customers while experts keep your website updated and secure.
Smart Ways To Reduce Wix Website Costs
You can build a great Wix website without spending too much. Here are simple ways to save money while still getting a professional site.
Choose the Right Plan for Your Goals
Pick a Wix plan that matches your current needs. Avoid paying for features you won't use right now. You can always upgrade later when your business grows and needs more storage, apps, or online payment options.
Use Free or Bundled Apps First
Before buying premium apps, check if Wix's free or bundled apps meet your needs. Many free apps cover forms, galleries, and social feeds, saving you monthly fees and keeping your website budget low without losing quality.
Design Your Site Yourself Using Wix AI or Templates
Wix AI and templates let you build a website fast and at a low cost. However, if your business needs a strong brand look or complex features, it's better to hire a professional to avoid design or SEO mistakes.
Outsource Only Parts of the Project
Save money by outsourcing only specific tasks like logo design, copywriting, or SEO setup while building the website yourself.
This gives you professional quality where it matters most without paying for a full design package upfront.
Use Annual Plan Discounts and Promotions
Wix offers good discounts when you pay yearly instead of monthly. Watch for extra promotions during holidays or sales events to save more on your website costs and keep your annual budget within your planned limits.
Read Also: Web Design Secrets: 4 Essential Facts for Professionals
Wix vs. Other Platforms: Is It Truly Cost-Effective?
When choosing a website builder, cost matters. Let's compare Wix with other popular platforms to see which is most cost-effective.
Wix vs. WordPress
Wix has one simple monthly price that includes hosting, security, and support. WordPress itself is free, but you will pay for hosting, premium themes, plugins, and developer help if you need custom work.
Over a year, WordPress can cost more if you hire professionals for design, setup, and maintenance. Before choosing, compare Wix website design pricing with WordPress development quotes to see which suits your budget better.
Wix vs. Shopify
Shopify is built for e-commerce. Its monthly costs are higher than Wix's business plans. But it offers better inventory tools and payment features for large stores.
Wix is cheaper for small online shops with under 100 products, while Shopify is better for businesses planning to scale fast. For example, Wix website design pricing for a basic store setup is often lower than Shopify design and app integration costs.
Wix vs. Squarespace
Both Wix and Squarespace are great for portfolios and service websites. Squarespace designs are stylish but cost about the same as Wix.
Wix offers more flexibility with its app market and AI builder, which can save you time and setup costs.
Checking Wix website design pricing compared to Squarespace's packages can help you decide which offers the best value for your design and growth goals.
Who Should Choose Wix?
Wix is best for small businesses, freelancers, and online shops with simple needs. If your budget is limited but you want a professional-looking site fast, Wix is ideal.
It also works well if you want to manage your website yourself without coding.
However, if you plan to grow into a large e-commerce store or need advanced features, platforms like Shopify or a custom WordPress site may deliver better long-term value.
Conclusion
Wix continues to be an affordable website builder for many businesses in 2025. Its easy-to-use tools, AI builder, and built-in marketing features make it a strong choice for small businesses, freelancers, and online shops.
However, costs can add up if you don't plan wisely. There are monthly plan fees, domain costs, premium apps, and even design or maintenance charges if you hire a professional.
That's why it's important to budget realistically before you start. Think about what features you need now and what you can upgrade later as your business grows.
This helps you avoid paying for services that you don't use. If you want the best results from your Wix website, consider seeking professional advice. An expert can help you choose the right plan, build a strong design, and set up SEO the right way from day one.
This ensures your website works well for your goals and gives you the best value for your money.
Frequently Asked Questions (FAQs)
Can I switch between Wix plans anytime without extra fees?
You can upgrade your Wix plan at any time by paying the difference in cost. Downgrades usually take effect after your current subscription ends, so it's best to check Wix's billing terms before making changes.
Does Wix offer refunds if I cancel my plan early?
Wix offers a 14-day money-back guarantee for new premium plan purchases. After that period, refunds are generally not available if you cancel early, so review their refund policy carefully before subscribing.
How does Wix handle website backups and restores?
Wix has a Site History feature that automatically saves versions of your website. You can restore a previous version anytime without needing external backup plugins or tools.
Can I transfer my Wix website to another platform later?
Wix websites cannot be exported to other platforms because of their unique structure. If you decide to switch, you would need to rebuild your site manually on your new platform.
Is Wix suitable for multilingual websites?
Wix supports multilingual websites using its built-in translation tools. For advanced language management and SEO optimization, you might need to add premium apps or custom setups.
Does using many apps slow down my Wix website?
Adding too many apps can affect your website's loading speed. It's best to install only the apps that support your main business goals to keep performance fast and reliable.
Build Your Wix Website With Expert Help
Want a professional Wix website without hidden costs? The team at Developers.dev is here to help.
Our experts can design, set up, and optimize your site so it works for your business goals. Contact us today to get started.
