Transforming Online Shopping with Custom AR Apps

Why would retailers invest so heavily in Augmented Reality for shopping apps? Clearly, there is some incentive! Both retailers and e-commerce platforms recognize Augmented Realitys enormous potential - according to one study, AR adoption by the retail and e-commerce industry could reach $6.74 Billion by 2028 with compound annual compounded annual growth from 2022-2028 at 20% compound annual rates! Be aware of technological advances that will change how business works! Keep reading until the end of this blog, as we will reveal our amazing study about AR/e-commerce hybrid, which could help expand your business!

Statistics About Ar And E-Commerce Solutions

AR is an invaluable way to drive more sales. Please take a look at these stats regarding AR and retail to get inspired to implement them into your app today.

1. According to research around 60% of furniture buyers, 55% of clothing buyers, 39% of grocery buyers, 35% of shoe buyers, 25% of makeup buyers, 25% of jewelry buyers, and 22% of toys buyers, we expressed an interest in shopping via AR (please be aware that although this data might have changed substantially). (NB: this survey took place several years ago. However, it still holds relevance. We should expect significant expansion over time).
2. About five percent of retail stores utilize AR to enhance customer shopping experiences; many more businesses have plans in the works to incorporate this trend into their e-commerce software systems.
3. AR-enabled products will likely attract 200% greater engagement than comparable items without AR technology, leading to an estimated 40% rise in conversion rates. Forbes)
4. 62% of consumers prefer retailers that embrace Augmented Reality because it helps them gain more information about product brands - creating trust. 40-46% would pay more if their retailer offered such an experience.
5. Japan has led in AR retail since 2009. About 66% of customers want AR technology available in offline stores and appreciate being able to navigate and view product combinations easily.
6. Statista recently conducted research that demonstrated consumers from different nations expect AR technology for online purchasing of products, with around 42% from Saudi Arabia and 45% from UAE, respectively, expecting such technology as their primary means for this activity. Check out the graph for further insight:

What Is Augmented Reality?

Augmented reality (AR) technology uses smart hardware such as smartphones, tablets, or Smart Spectacles/AR Glasses to overlay digital information over physical items that you see through these smart devices lenses.

AR uses machine learning and computer vision algorithms to track users in their real environment and recognize images, giving users the illusion that theyre holding real-world items in their hands. AR can revolutionize how we engage with our environment by merging digital transformation data with physical objects.

Read More: E-commerce: Definition, Types, and Advantages

What Are Types Can Be Implemented In Your E-Commerce Solution?

1. AR applications or AR functionalities that you can add to your online store have gained great attention from industry specialists in recent years. So, lets dive right in and discover more about them!
2. Marker-based AR: Marker-based AR uses black-and-white images or patterns as visual markers in order to superimpose 3D content onto an environment, using computer vision algorithms as recognition indicators for this marker system. An AR app with camera access must perform frequent scans in order to establish focus so as to allow markers to recognize patterns within an image and use geometry creation techniques. Otherwise, fluctuating focus lines on the camera could obscure the view of objects altogether and prevent identification.
3. Markerless AR: AR is an Augmented Reality (AR) type that relies on computer vision algorithms and machine-learning technology to identify real-world shapes, colors, and textures in real-world scenes. Simultaneous Localisation and Mapping (SLAM), an AR analysis method without markers, analyzes the surrounding environment to create maps with 3D objects that wont move even when outside of the users view. SLAM stands out by not needing markers; all objects placed on its maps remain static, even if outside its view. This feature makes for the ideal mapping experience! The system can identify objects without prior knowledge by using computer graphics with real-world pictures to understand its surroundings. AR apps pose many unique challenges when it comes to data management and algorithms that enable their learning process.
4. Location-based AR: Location-based AR is a form of AR that uses GPS, cameras, and other sensors to determine where users are in relation to digital content in real life - including roads, landmarks, and features like plants. An application will help users capture this environment using this type of technology. Pokemon Go, Ingress, and Wizards Unite are among many AR apps that utilize location services for an enhanced AR user experience. Google will utilize location-based AR via VPS (Visual Positioning System), its WebAR successor. Both services will also improve Google Maps user experiences by employing these technologies together.
5. AR is based on projection: Projection-based AR systems use synthetic light projected onto flat surfaces in order to display 3D images, using a SLAM model that recognizes human interaction through projected augmentation. Furthermore, this AR can create story-based and engaging experiences in physical stores for customers. Does JARVIS AI and AR Technology recall something familiar to you? Exactly the way Robust Sharp works with JARVIS, AI, and AR Technology Here is what AR based on projections would resemble!
6. Overlay Ar: Overlay AR is an application that projects digital content onto a mobile phone screen as though it were part of reality, creating the illusion that its virtual objects exist alongside physical ones in reality.
7. Contour Based AR: AR is an approach to augmenting reality that utilizes real-world objects contours/borders/edges to detect and track in order to apply digital content onto those items in a seamless manner. Furthermore, this type of AR also creates the appearance of interaction between virtual content and its physical surroundings through images or illustrations, which appear as it interacts naturally with them.

Ar Architecture For E-Commerce Solutions

AR architecture should reflect your desired functions. There are multiple elements involved with architectural design for AR systems, such as User Interface (UI), AR Engine, Gadgets, and Client AR App; Core E-Commerce Systems such as CMS SRM ERP PIM, etc; also important is Backend storage, such as databases of 3D models with coordinational, navigational data as well as metadata storage solutions).

Developers will gain a comprehensive understanding of your retail operations and legacy software systems to build an AR-powered ecommerce website solution with integrated solutions that promote centralized management throughout your entire organization.

The Top Benefits Of Implementing Ar In E-Commerce

Are You Curious How AR Can Benefit Your Online Shopping Business? AR brings many advantages that could prove helpful for your e-commerce app, with numerous potential customer uses in mind.

1. Brand Awareness Campaigns Supported: Augmented Reality in E-Commerce can have an enormous effect on its users, leaving them curious to learn more. Retailers using AR have seen improved brand perception as well as additional marketing messages being spread. Early adopters agree that AR gives their brands a modern, stylish edge compared to their competition. Customers who have used AR for online purchasing will likely use it again, creating brand recognition for your company while encouraging more purchases from you. This also fosters customer retention.
2. Reach a New Customer Base: Buzz will get your name noticed in todays highly competitive environment; one way of doing that is by following current trends! AR (augmented reality ) is one such trend that draws the interest of all generations and age groups alike. Create buzz about AR after integrating its features and functionalities into your online platform by developing interesting marketing strategies campaigns to spread its use, ultimately drawing in more customers and sales leads.
3. Reducing Product Return Rates: AR adds another level of real-world engagement through its Try-On function, even if you are sitting thousands of miles apart from each other. AR gives an immersive, real-world engagement feel even from across the planet! This software features realistic 3D views of objects as well as three-dimensional overlays regarding product displays, providing users with an immersive and convincing experience that increases sales by decreasing product returns. Furthermore, its impact is substantial: not only can users enjoy more convincing experiences through this platform, but its effects also help lower product returns significantly. Order returns may only apply when there are products with similar features at lower prices available at another seller or when items have been damaged during delivery. Should customers experience a sudden change of mind when placing an order return request?
4. Enhancing Customer Engagement and Experience: AR is an interactive technology that draws your customers back to your website to view products. What else could an online retailer want from their store besides increased conversions and customer engagement? Establishing relationships with your clients creates more chances that theyll revisit.
5. Unlocks Next-Level Personalization: AR and AI combine to give shoppers more personalized shopping experiences. According to Statista, by 2024, there will be 1,73 billion active mobile AR devices globally. This research will aid retailers in enhancing customer engagement through e-commerce.
6. Effective Supply Chain Management: Implementing AR into your e-commerce app can unlock numerous benefits for supply chain management, giving access to real-time stock levels and location data as well as helping make smart decisions to streamline inventory control. Warehouse personnel benefit from real-time information about packaging orders and shipping processes, resulting in accurate and efficient order fulfillment. Reducing lengthy inventory analyses and increasing dependency on retail teams. Covering both space and time requirements as well as human effort requirements for improved operations in retail businesses using supply chains.

Read More: How Does an E-commerce Website Enhance Modern Businesses?

What Are The Benefits Of Air Technology For E-Commerce Business?

1. Furniture and Home Décor: IKEA stands at the forefront of online retail innovation when it comes to Augmented Reality technology, using AR in its app as part of an initiative that helps it stay ahead of its competition and entice new buyers with its furniture offerings. Consumers can utilize its try-on furniture feature and visualize its appearance in any given room they intend on placing it before making their purchasing decision - helping those unsure how best to choose it in their homes choose an AR solution from IKEA that has allowed for an increase in sales! Would you like more insight? Our latest blog addresses this topic: Top brands using mobile apps to increase sales; furniture retailers such as IKEA have also adopted AR features into their apps, which has enabled users to try on furniture before purchase decisions are made.
2. The leading Canadian furniture manufacturer, EQ3: EQ3 has taken advantage of AR by updating desktop product pages and including a QR code unlocking "AR Try-on Filters" as well as product description, leading to a 112% rise in their conversion rate and 4299% overall customer base expansion. This resulted in significant sales gains at EQ3.
3. lithology: Chicago-based brand Interior Depot specializes in home furnishings and decor products to give any house an elegant, stylish appearance. Their revolutionary AR technology enables users to virtually tour their own house using furniture and decor items from Interior Depot. Lightologys research indicates that their customers are staying longer on their website after adopting AR technology, leading to an exponentially greater rate of conversions - leading them to experience an unprecedented 50% upsurge in conversion rates.
4. Apps for Online Shopping: Discover how various fashion categories, like apparel, footwear, and makeup/skincare, have used AR to revolutionize online shopping experiences.
5. Clothing: Walmart recently purchased AR-based fashion startup Zeekit with its ZEEKIT Virtual Fitting Room app as the leader of AR fashion-related startups. Apps allow customers to virtually "try on" clothing before making a purchase, providing users with an experience comparable to physical shopping.
6. Shoes: Nike provides us with all of the comforts we need for our adventures. At the same time, their latest trend addresses consumers ordering incorrect-size footwear online. According to report, approximately 60 percent of the population wears shoes that do not fit. To meet its goal, NIKE joined forces with 8th Wall, BDRG Studios, and BDRG to develop the "NIKE FIT," an AR-powered app on their web portal. Align your feet to the circle to "measure your shoe size," after which use a virtual AR try-on for footwear that comfortably fits. Nikes revenue continues to increase annually thanks to their innovative fit concept, and it is anticipated that by November 2022, they will generate approximately $13.315B - this represents 17.244% more revenue than last year.
7. Makeup and personal care: Many brands have unique AR ideas when it comes to makeup and personal care products.
   1. LOreal Paris: Makeup Genius App and Share Genius App are now available, enabling customers to try on Maybelline New York Brand essentials before making their purchasing decision. Facebook Meta, Instagram, and other social media platforms are now offering users virtual makeup try-on games through these channels, allowing users to test out Sephora makeup products through these networks virtually. Snapchatters may use AR filters as another method for testing. Sephoras online shopping app utilizes AR as well, so makeup enthusiasts can experience its products before buying. Consumers rely heavily on glasses/spectacles as an aid to viewing the world more clearly and finding suitable and attractive spectacles may prove challenging. Many opt to purchase their spectacles online; should this be your approach, too? What measures could be put in place so as to gauge results from online purchases accurately?
   2. Lenskart : AR technology from Warby Parker allows its customers to purchase eyeglasses easily through mobile apps by virtually trying on different frame styles and sizes before purchasing their glasses. Attempt wearing eyeglasses using the 3D filter by scanning your face from all directions using 360 degrees of angles. Lenskart has revolutionized how we purchase eyeglasses/spectacles online. Here are just a few brands that have used augmented reality (AR) as part of their online strategy to transform customer shopping experiences similar to an in-store visit: Apple, Hisense, and Sephora are just three such examples. Have no fear! If you want to learn what the costs associated with creating an AR E-commerce application will be, rest easy - this section has you covered!

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What Is The Cost Of Building An Ar-Powered Online Shopping App?

Costs associated with developing AR-powered online/ecommerce applications will depend on several variables, including the complexity and features of the app, its target platform (Android or iOS), and the location and size of its development team.

Divide the cost of AR app development in half:

1. Planning and Analysis: Research activities involve:
   1. Investigating e-commerce apps.
   2. Defining features and requirements.
   3. Identifying target audiences.
   4. Researching competitors.
   5. Developing an app development strategy.
2. You can also Design Your Own: UI/UX designers use user research and competitor analysis to craft an ideal user exKeywords: website design services, design techniques, web development services, web designerKeywords: website design services, design techniques, web development services, web designer experienceHow custom AR Apps help in e-commerce Statistics about AR and E-commerce Solutions What is Augmented Reality? What AR types can be implemented in your E-commerce solution? AR Architecture for E-Commerce Solutions The Top Benefits Of Implementing AR in E-commerce What are the benefits of AR technology for e-commerce business? What is the cost of building an AR-powered online shopping app. from screen numbers, e-commerce navigation, interaction points in apps, etc. All components, such as screen numbers, screen numbers for websites/apps, etc, will be created utilizing wireframing techniques along with information architecture techniques that indicate what the finished product might look like.
3. The Development of the Developing Countries: App development and the incorporation of AR technologies are of critical importance in order to make sure it performs as planned. Due to being still new technology, creating AR apps requires a specific skill set.
4. Test and launch: The app is rigorously evaluated to ensure its performance, security, functionality, and usability are in check and that there will be no crashes during use.Your chosen AR app development model has an immense effect on costs. For cost-cutting app development models, talent-hiring models offer cost savings since designers, developers, and QA engineers can be hired at hourly rates.

What Can You Do To Build Your Ar-Powered E-Commerce App?

1. AR Technology to Improve E-commerce Experiences: Augmented reality (AR) technology has quickly grown popular in online shopping environments. AR allows users to experience their environment more fully by overlaying digital data onto real-world objects. AR enhances shopping experiences in online e-commerce industries through more accurate product images and interactive features; businesses benefit by increased customer satisfaction, leading to sales increases. AR remains an invaluable tool in todays highly competitive retail markets.
2. AR Technology Implementation in E-commerce: AR technology is being increasingly implemented into online retail shopping experiences to create better shopping experiences for consumers. Mobile apps and websites employ this tool on customers mobile phones using Augmented Reality to display 3D images or models in real-life settings to give a realistic representation of products such as furniture, clothes, and accessories that might otherwise not have been visible before purchasing. Other integrated sites allow customers to share feedback or virtual experiences through social media sharing apps, all designed to give shoppers more informed shopping decisions for more informed purchasing decisions that increase customer satisfaction as well as sales figures. AR helps create better shopping experiences, which ultimately increase both customer satisfaction as well as sales figures!
3. 3D Models and AR E-commerce: 3D models play an essential part in creating engaging augmented reality (AR) experiences for online shoppers. Customers are able to see digital images of products with lifelike accuracy, which makes online shopping closer to in-store experiences, thanks to AR. Furthermore, customers are able to place three-dimensional items within their environments that help bridge both virtual and real realities; enhanced visualization enables customers to make better purchasing decisions as they can see how well a furniture piece, electronic gadget, or fashion accessory fits within its surroundings - thus improving purchasing decisions further and improving customer experiences all round! Introducing three-dimensional products into AR-enabled e-commerce platforms enhances customer experiences all year round!
4. Successes in AR E-commerce: Many companies have successfully integrated AR into their online platforms. They are experiencing tangible advantages such as higher customer satisfaction levels, sales revenue growth, and engagement rates. IKEA Place offers customers an AR app that enables them to virtually arrange furniture in their living spaces in order to assess fit and style before buying. At the same time, Sephora Virtual Artist allows customers to virtually try on makeup in order to make more informed decisions about purchasing decisions. Amazon provides another example. AR View offers customers a virtual shopping experience to visualize home decor and electronic products such as home appliances in their own space, increasing engagement and customer satisfaction, resulting in higher sales as well as creating competitive advantages.
5. AR E-commerce: Overcoming the Challenges: Implementing Augmented Reality into online commerce presents many hurdles; 3D model development may take more time and cost more money than anticipated for small businesses while creating an enjoyable AR user experience is equally essential for its success. Businesses have various methods at their disposal for meeting challenges associated with AR technology integration, including working with AR vendors who specialize in 3D modeling creation and can efficiently integrate AR technology. Choose a provider who can deliver high-quality 3D models at competitive rates while managing digital assets seamlessly.

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Conclusion

AR integration into online shopping platforms can bring many advantages, from improved customer satisfaction to higher sales figures.

ecommerce business can provide customers with even more realistic visualization of their products by employing 3D models in AR integration. AR services like developers 3D modeling expertise can bridge the gap between physical and online shopping experiences.

A partnership can also assist businesses in overcoming any potential hurdles they encounter regarding 3D creation costs or user experience issues. developers provide an expansive portfolio of services, including 3D model creation and AR integration, to ensure an engaging AR experience for e-commerce companies looking to stay ahead of the competition in their marketplace.

A smart strategy decision for companies incorporating AR in this way may include adopting AR to maintain and differentiate themselves in the marketplace - something developers make simple with our range of 3D modeling services and AR integration offerings.

References

1. 🔗 Google scholar
2. 🔗 Wikipedia
3. 🔗 NyTimes