Are you curious why some apps seem so successful while others fail? Let us share how music app developers market their applications through effective strategies.
Spotify, Pandora, and other streaming services have completely revolutionized the music industry; more than 75% of sales now consist of digital downloads.
This has changed how artists market their songs.
Social media and mobile applications have quickly become the top choices! Now more than ever, they represent an easy path toward reaching our goals.
This article will highlight what elements should be considered when developing a marketing campaign and provide successful examples from past campaigns.
Create your on-demand music streaming app development campaign by following these simple steps, making minor adjustments for optimal impact.
Make more effective choices while doing less labour!
Why You Should Promote Your Music on Online Streaming Platforms?
If you dont already, music streaming platforms should be on your agenda. They present opportunities for fan growth and discovery; here are a few reasons why developing marketing strategies for these streaming music services is necessary.
1. Your Potential Fans Could Be Out There
As more and more people listen to and discover music via streaming platforms like Deezer or Tidal, over half a billion listeners regularly engage with DSPs like Spotify for music discovery purposes.
As an artist, this number should motivate you to learn about marketing your music through streaming services.
After all, your fans are already there! But you could also promote it to new fans who might be intrigued - then enjoy doing what makes you happy and reap its benefits!
Music streaming platforms make connecting with fans much more straightforward than before, especially emerging artists who once took years to establish themselves.
Thanks to an innovative combination of algorithms and human curation, your music can reach millions worldwide!
2. Find other promotional opportunities
DSPs can offer more than simply listening opportunities - you can customize your profile by including images of tours or ticketing platforms; some even allow setting up online stores!
Some music streaming services allow artists to submit tracks for playlists that have been carefully curated - Spotify offers this option and could lead to increased chances of discovery, resulting in increased listenership for your tunes.
Apple Music takes an unconventional approach to curating its playlists. Visibility and music promotion should be prioritized on this platform to maximize traffic growth if successful, which could ultimately lead to its being featured by editorial teams as a potential success story.
3. Easily Available Feedback
Music streaming services provide invaluable feedback. Not only can they tell if people enjoy your music, but they provide insight into who your fans are as well.
DSPs offer artists invaluable insights into the performance of their music. This information typically comes in individual analytics for every album or track - providing insights similar to what can be gained on social network sites like Facebook.
Not necessarily just counting streams: although stream counts may give an idea of success for your song, the complete picture needs to be examined through other metrics available from streaming platforms, such as:
- How quickly a song can evolve?
- Who are its potential listeners?
- Demographic information of our target market listener(s), such as age and gender.
Artists have access to this data that could cost them millions. Music streaming platforms make accessing it simple.
Your data can also serve you personally; when planning a concert, for example, knowing where your biggest listeners reside can prove immensely helpful in targeting cities where those listeners reside - as this shows they like your music!
4. Create a Consistent Revenue Source
Performance royalties and mechanical royalties will increase your income. Effective marketing strategies may allow you to increase it further.
Apple Music may provide higher earnings per stream compared to Deezer.
Beginning your music streaming services career may not yield immediate financial gains.
Over time, however, as your monthly visits and fan base grow, this revenue source could become a reliable source. Learning how to market music through these streaming platforms could prove immensely profitable.
5. Increase Your Credibility
Some may view you as more "authentic" if your music does not appear on their preferred streaming service, no matter how strange that may sound.
Today, there is much greater emphasis on where musicians put their cover songs than just years ago.
Uploading music onto DSPs doesnt need to be costly or laborious - Sugo Music Group offers expert distribution solutions.
It can ensure that it will reach audiences efficiently.
What Are My Different Music Streaming Platform Options?
There are multiple music streaming services available worldwide. While industry giants like Spotify and Apple Music may already be familiar to you, other platforms provide more innovative features and higher payouts to artists than these two services do.
Below are several alternatives for music streaming that may suit you:
- Apple Music
- Spotify
- SoundCloud
- TIDAL
- Pandora
- Amazon Music
- Deezer
- iHeartRadio
- Audiomack
- Tencent
- Gaana
- Anghami
- Napster
- JioSaavn
- Shazam
Every DSP offers different features and users, and your promotional strategy for on-demand music streaming app development may change according to which DSP you utilize.
Discover each platform below in more depth to understand all their capabilities.
1. Apple Music
Apple is one of the Worlds best-known brands. Their iTunes Store launched in 2001, while their music streaming service Apple Music hit shelves only three years later in 2015.
Apple Music quickly became popular within its industry by providing artists with several ways to increase visibility and discoverability through increased discovery capabilities.
Apple Music is used by over 70 Million Active and paying subscribers across over 167 countries, making it one of the biggest Digital Service Providers (DSPs).
This platform provides artists various promotional tools, such as embeddable players and song samples on Twitter.
Furthermore, access is given to analytics, which provides more insights about your target audience.
Please review our guide and learn more about promoting music with Apple Music.
2. Spotify
Because Spotify has become incredibly popular, many opportunities may pass you by if your music doesnt appear there.
Many listeners choose this music streaming service, with more than 400 million users and 182 million subscribers worldwide!
Spotify boasts some of the Worlds most-requested playlists. Securing one by pitching tracks directly can transform your career path.
Independent artist platform provides independent artists with in-depth data that assists them in making informed decisions regarding new music releases or tours.
Your artist profile can be personalized by including a bio, photos, curated playlists, and tour dates; Canvas allows artists to add visuals that play along with cover songs for increased fan engagement.
As an introduction, please look at our guide on promoting your music through Spotify.
3. SoundCloud
SoundCloud boasts an enormous user base - one of todays most-renowned music streaming websites with nearly 200 Million active users and over one million paying subscribers.
Submit tracks to promotional pages on SoundCloud to expand your fan base and visibility; use tags as search filters so your music is more straightforward for people to discover on the platform.
SoundCloud is one of the best platforms available online to promote music. This platform is available to nearly every country worldwide and doesnt experience geographic restrictions like other services.
Weve put together this guide to assist in marketing your SoundCloud music.
Related:- Developing a Music Streaming Mobile App Just Like Spotify is not an Easy Task
4. TIDAL
You may have come across TIDAL when conducting music marketing research. A Norwegian-American streaming music service with operations across 61 countries and approximately 1-2% market share worldwide, TIDAL may come up.
TIDAL provides all genres of music. TIDAL allows musicians to build deeper connections with their fans by offering TIDAL originals, high-quality video content, and live streaming services on TIDAL.
Once you join TIDAL HiFi plus, you will gain access to direct artist payments - this allows you to collect payments directly from TIDAL HiFi plus members who listen most regularly to your music.
This helpful guide is here to assist you and your band in marketing their music via Tidal.
5. Pandora
Pandora has quickly become one of the most beloved music streaming services available today in America, having begun as an online radio station and later branching into music streaming services.
Now, with over 60 million registered users and 6 million paying subscribers.
One advantage to offering your music via Pandora is receiving direct user feedback - your tracks may even be rated and reviewed directly by listeners! Furthermore, users can create personalized playlists while discovering new tunes.
As an artist, you can engage your listeners by weaving interactive tales through music creation.
Staying close with them through new musical endeavors ensures they continue following you!
Discover how to leverage Pandoras power by reading our article promoting your music.
6. Amazon Music
Amazon is well known worldwide, and many have likely purchased products through them before.
Musicians can utilize Amazon Music as an invaluable platform to expand their audience and gain greater exposure for themselves and their work.
Amazon music is used by over 50 million people around the World - in particular in the USA, UK, and Australia.
When considering how best to market your music through Amazon, there are various approaches you could use:
- Submit your song for edit review by an editor
- Subscribers will get instantaneous notification of new releases.
- Amazon music stations: Airplay
Start exploring the Amazon music promotion Guide now to understand how to promote and distribute your music via this platform.
7. Deezer
Deezer is another popular platform where you can stream music. Since 2007, Deezer has garnered more than 9,000,000 subscribers - making it the second-largest independent streaming music service worldwide.
Deezer is a fantastic platform, even if its user count doesnt compare with that of giants such as Spotify.
Deezer can be invaluable to artists looking to further their music careers.
Analytics will also be available to you that allow you to see which tracks are popular with listeners, track listener trends, and use that data to enhance your stream.
Discover how Deezer can help market your music through our Deezer promotion guide.
8. iHeartRadio
iHeartRadio, also called the "home of online music," provides streaming radio, podcasting, and broadcasting in Canada, the US, New Zealand, Australia, Mexico, Puerto Rico, and beyond.
iHeartRadio allows users to record cover songs they like and play them back later, in addition to listening to live radio and unlimited music streaming services.
You can download songs for offline listening and create customized playlists using this convenient application.
iHeartRadio features a Like/Dislike rating system to allow listeners to rate songs on custom radio stations and suggest similar songs every time a listener enjoys one track; your music may end up on someones playlist!
Are you trying to reach listeners of iHeartRadio with your music? Below, we provide our seven marketing tips to ensure success on this platform.
9. Audiomack
Music lovers, artists, labels, and companies all stand to benefit from Audiomacks unrestricted, free sharing and discovery platform for music - now reaching over 6 million users worldwide!
This platform offers No premium accounts, meaning artists can host their music free of charge.
In addition, AMP is offering an artist monetization program to help increase income streams for artists.
Audiomack provides several methods to promote your audio content. An embeddable player allows people to listen instantly.
In addition, Audiomack accepts tracks for consideration in its "Trending Section."
Once your track becomes popular on Audiomack, it will be promoted to an even wider audience - over 250,000 people can discover your music daily! Audiomack says they provide this feature precisely so that they can do this.
Our audiomack marketing strategies and tips will assist in expediting the promotion efforts.
10. Tencent
When planning music marketing strategies, Tencent should always be on your list of potential options.
With nearly as many users as Amazon music worldwide and being amongst the top four music streaming services worldwide.
Kugou music is one of four applications it provides for online music streaming services, providing access to over 10,000 tracks from 80,000 artists around the globe.
App users can join and sing together while streaming music through this platform, watching their favorite artists live performances.
Tencent now gives its users the power to produce content using TikTok videos, giving artists another avenue for marketing their music.
You can either make short videos or stream a concert live.
Tencent offers an exclusive feature explicitly tailored to artists called TME (Business Intelligence For Artists).
Here, artists can gain access to data regarding their digital albums and songs; using this insight, they can better understand both their target audiences and the marketing initiatives undertaken.
Tencent Music Promotion Guide can assist with marketing your music on Tencent platforms.
11. Gaana
Gaana boasts over 200 million monthly active users who access its music library worldwide - offering both Indian and foreign tracks alike! Tracks and albums in 21 Indian languages, such as Urdu, Telugu, and Maithili, can also be found here.
Public playlists created by users will prove advantageous for you as an artist. Your music on such lists increases its likelihood of discovery by new listeners.
At the same time, this platform gives artists insight into tracks and albums released so they can make informed career decisions and interact with fans via its platform.
Are you promoting music on the gaana platform? Check out these gaana marketing tips & tricks to assist?
12. Anghami
As part of your effort to market your music on streaming platforms, Anghami might come into your consideration as another DSP thats legal across the Middle East, North Africa, and Arab world regions; some call it the Spotify of Middle Eastern countries.
Over 70 million active users exist in Europe, the Middle East, and North Africa who use the Anghami music streaming service, providing users access to Arabic and international songs.
Dont dismiss Anghami too quickly, though, as its users could discover and appreciate your work!
Check out the Anghami marketing guide for comprehensive tips, comprehensive guide and advice on promoting your music.
13. Napster
Napster has been around since 1999 when it first began as an internet music-sharing service that allowed users to exchange files among themselves and was shut down due to copyright issues with music that had been shared over its service.
Roxio bought Napster technology and branding as part of an attempt to rebrand their online music shop; Rhapsody acquired Napster as their inaugural subscription-based on-demand streaming music service in 2011 before eventually changing their service name back to Napster in 2016.
Napster has become well-known to millions worldwide. Available across Europe, North America, and Canada - this platform increases artists exposure and helps expand their audience base.
14. JioSaavn
JioSaavn is an indian music streaming and digital distributor used by approximately 100 million people, boasting over 80 million songs across 16 languages, including Hindi, English, and Bengali.
Music streaming applications feature social networking capabilities that enable users to follow artists they admire and friends.
Users may share songs, albums, playlists, and other media through these applications.
JioSaavns artist verification feature offers various benefits to verified musicians.
For instance, artists are given access to "Made By" playlists where listeners can discover them quickly; additionally, artists may pitch JioSaavn editors about including their music on playlists; to further increase listener engagement, they may publish shorties music videos looped across JioSaavn and even publish JioSaavn shorties music videos with playlist looping capabilities!
15. Shazam
Shazam allows users to discover music, movies, TV shows, and banner ads across a range of Apple or Android mobile devices, including Apple Music! This application combines all these services into one experience for you!
Shazam has identified over one billion songs since it first came online and delivered many monthly results.
Shazam allows you to track how music is discovered by listeners around the globe, giving insight into its popularity that you can use to fine-tune social media strategies and plan live performances.
Top Strategies for Music Marketing Success
Analytics allow you to reach more of your audience. At the same time, independent artists use them as planning and tour tools, noting whether their music has any appeal to others indirectly through indirect feedback mechanisms like analytics for their music streaming app development.
Now that you understand Direct Selling Platforms (DSPs) lets examine some effective music marketing strategies utilizing DSPs available worldwide.
Taking full advantage of what each DSP offers will allow for global success!
Knowing where and how to direct your efforts toward getting music into the hands of listeners is crucial for its success.
Your music distributor can assist if you try distributing on different DSPs.
Sugo Music Group can be an invaluable ally to artists without their distributor, offering over 35 years of expertise to assist musicians in gaining visibility through distribution services.
Sugo music group currently distributes its music across more than 200 platforms, such as spotify, apple music, and deezer, giving artists an easy way to begin marketing their work once it has hit streaming services like these.
Here is everything they need for marketing music via streaming platforms.
Get Your Profile Verified
Some music streaming services award artists with verification badges. Spotify places a blue checkmark next to an artists profile as evidence that users may interpret as an endorsement.
Artists receive a badge of verification once their profile has been claimed on DSP, which can prove advantageous in various ways.
- Your profile can gain credence and legitimacy by validating its features.
- Additional features may also be available.
- Your experience could benefit from accessing pre-curated playlists quickly.
Verifying your profile is vitally important to maximize the promotional power of DSPs and for other reasons.
By doing this, you could maximize their promotional potential and realize maximum return from DSP investments.
Pitch Your Tracks
Another effective way of promoting music is submitting it for consideration into playlists on platforms such as Spotify or Amazon music, where this service is offered.
Pitching means submitting your track for consideration for placement on an editorial playlist such as release radar or spotify playlist - increasing exposure among listeners.
If you want more exposure for your track, pitch it to a DSP. Remember that where tracks appear on playlists depends upon how many fans there are for specific platforms; once released or released onto iTunes or similar services, your album or song must demonstrate you have created an effective music marketing plan.
DSPs might require you to present the trackway before its release date; aim to do this for at least a month to secure its place on an upcoming release playlist and gain new fans.
Create Your Playlist
To successfully implement a music marketing strategy, practical approaches may also be required to craft playlists of your creation.
You could make your playlists.
Create your favorite tracks into a playlist to form relationships with artists of your genre while showing what music resonates with you.
Collaboration may result from these relationships; their audiences could discover you through playlists they include your music on.
Create Your Profile
Fans want to learn more about you. We advise that artists maintain an online presence through social media, sharing photos from live performances or tours and words to engage their followers and build their following.
Music streaming services allow fans to discover your music beyond social media platforms like Instagram.
While reels or stories wont be an option here, other means exist; for instance, upload several photos directly into Spotify, while on your profile page, include an engaging bio to showcase who you are as an artist and showcase who listens.
Your music streaming music platforms do not require personal information about yourself like social media platforms, to be added publicly; fans could easily navigate directly to your website, YouTube channel, or social media page instead.
But failing to add this personal info would do you a great disservice - dont do yourself this!
Imagine finding you through Apple Music; in such an instance, they might prefer not to visit Instagram to learn about you; perhaps they want to interact with you via the streaming platform instead.
Building relationships cannot occur effectively Without directly engaging with fans via streaming platforms such as this one.
Never neglect including all pertinent details of yourself in your biography - theres no telling which platforms can make or break your musical career!
Embeddable Music Players
Most music platforms allow you to embed players so visitors can listen to your songs.
An embed code will be sent by email; copy and paste it into the backend section of your site to display it and show visitors who visit how good your songs sound!
Although heavily dependent upon your websites traffic, this approach should still be worthwhile.
If visitors enjoy what they hear on your site, they could follow you via music streaming services, so when new tracks come online, they will immediately be informed by these followers.
Leveraging Analysis
Artists can leverage analytics as part of the features package on many streaming music services, making learning how best to market music via streaming more straightforward.
Your listeners reactions can help reveal information such as age, gender, and geographic area of their listeners.
You also can get insights into whos listening by viewing information such as age, gender, and location details for them.
Analytics allow independent artists to narrow their target audience. Furthermore, analytics are also an effective way of planning events and tours as well as indirectly measuring whether your music resonates with its target demographic - data such as:
- Listeners average daily
- Plays and source of stream
- Purchases/downloads
Conclusion
Both emerging musicians and established ones need to utilize music streaming platforms.
These services will increase visibility and help create a fan base; DSPs enable you to track how many listeners there are for your songs as you determine where the next step lies for each.
DSPs (digital service providers) operate globally or only in specific countries, each having a distinct user interface and offering specific features to artists.
Its best practice for your music to be available across as many DSPs as possible.
Music can be enjoyed across many streaming platforms; Apple Music may be popular with certain fans, while Spotify may appeal to others.
To increase visibility for your work and maximize exposure across these different streaming services, consider dispersing it across as many as possible.
Sugo music group can assist in this endeavor by acting as your music distributor across various platforms - saving time and energy!
Build strong relationships with any music streaming services that host your tracks and understand the music streaming app development cost by driving more traffic to them and giving your tracks extra support from them.
The sooner and more substantial the relationship is, the greater its effectiveness will be.
