Large companies need to be able to manage and deliver content efficiently. Without the right tools, it is difficult to achieve a high-level communication strategy for enterprise-level companies.
A headless enterprise CMS is the best tool to help these large organizations.
Lets dive deeper into enterprise CMS, what it is and why your company should use it.
What are the key factors to consider when selecting the right enterprise CMS for your enterprise company?
Your Content Management System (CMS) is the foundation of your content marketing campaign.
If your CMS isnt able to display it and manage your content correctly, it wont have half the impact that it deserves.
Although this may seem like a trivial point, I have seen many organizations fail because their CMS isnt able to keep up with their goals or growth.
Your choice is even more important because you cannot switch your CMS at the touch of a button.
What should you look out for when selecting a CMS? What are the most important features? Is it better to use a SaaS solution or a hosted one? Which stakeholders should participate in the decision-making process?
What is CRM software?
CRM stands for customer relationship management. This software helps businesses track, organize and manage their customers relationships.
A CRM allows you to store customer data, such as customer behavior, purchase records, and notes on sales interactions. This information can optimize sales and marketing and improve customer service within your company.
Bryan Philips, In Motion Marketings head of marketing, stated that CRM... refers to tools, technology, and techniques that help sales and marketing professionals better understand their customers.
CRM software tracks current and potential customers behavior and actions through your website, social media, or email marketing campaigns.
It then guides them through the sales and buying funnel by sending a trigger email or alerting a representative about the customers interests.
Who Needs It?
The real question is, who doesnt require a CRM? Everybody needs CRM capabilities, from hospitals to banks and insurers.
A CRM system can even be beneficial for your local food truck.
CRM tools can be used in many different ways. It is used by many industries, including IT, real estate, agriculture, consulting, and eCommerce, to simplify their daily tasks.
CRMs are used to help in customer service, marketing, and sales. Heres how:
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Sales teams: CRMs can be the ultimate sales department tool. They allow them to identify and prioritize high-quality leads, close deals quickly, and track down opportunities.
CRM can optimize sales operations and help customers retain and grow their business.
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Marketing Department: To create personalized and relevant marketing campaigns, your marketing staff can access customer data stored in the central repository CRM.
Target leads are most likely to convert by gaining insight into customer preferences. Monitoring campaign performance can help you identify recurring behavior patterns and reveal trends.
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Customer Service: CRM gives your customer-facing agents real-time access to the customers past purchases and basic details such as prior tickets and other information.
Agents have instant access to customer information so they can deliver context-relevant interactions.
CRM is like Santa Claus. It has something for everyone. Although CRM is primarily for customer-centric teams, it can also benefit other departments directly or indirectly.
A CRM system, for example, can assist your finance team with invoice management or your HR department with recruiting.
Factors to Consider While Choosing an Enterprise CMS
Every enterprise CMS is different, so dont forget to look at other characteristics. To ensure that you find the right solution for your business, there are a few key elements that you need to look out for.
You could spend a lot of money on repairs or a complete system overhaul.
Security
Every business must be concerned about security. As sensitive information is shared with many customers, the importance of security only increases.
Choosing an enterprise CMS that protects you and your users is essential. You should be looking for certain features that will protect your business, such as:
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Security threats will be contained in a compartmentalized program structure to prevent them from spreading
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To see who made what changes when here is a changelog
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Optional 2-factor authentication
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Locking content to prevent unauthorized changes
But, protection is not perfect. Hacks can happen, and that is a sad fact. You should be prepared for any eventuality.
You should look for features that can help you prepare, such as automatic off-site backups or emergency customer support.
Key Performance Features
These days, things move quickly. Users want your content now. It is not possible to make them wait. You cant afford to keep them waiting.
Your brands digital presence will suffer, no matter how great your work. This should also be a concern for enterprise CMS providers, who should offer support features such as:
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Uptime service level agreements (SLA) to keep you online.
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Search Engine Optimization (SEO), tools that will help you climb the ranks
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Ability to handle large volumes of traffic
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Split testing to maximize content efficacy
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Optimized in-engine images for quicker load times
Growth-Ready Structure
Lets get back to the question of scale. It doesnt matter where you are at the moment. It matters where you want.
Some systems are more able to support growth than others. You can look for these signs to determine if your system is capable of supporting your goals:
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API-first will help you integrate new technologies as they become available
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If you want to globalize, internationalization is a feature.
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Predictable pricing structures make it easier for you to budget more accurately
You might consider a MACH architecture system. This setup offers many benefits and gives you access to the highly scalable resources available in the cloud.
You should also research the current clients of your potential enterprise CMS. You should be cautious if they arent able to support businesses that match your needs.
You could find that your requirements are beyond the capabilities of the system.
Revealing the Unmatched Benefits of Integrating Enterprise CMS
Although it may seem obvious, this is the main benefit of CRM solutions. It helps you manage your customers relationships.
It helps you manage these relationships in many ways. All the benefits are just one way to improve your customer relationships.
Identify and Convert More Leads
Advertisements on social media are a way to get people involved. You create a blog. You can even set up a booth at trade shows.
Once you get their attention, what then? Is it possible to know if they are paying attention? These insights would be possible if you had a CRM. Another benefit of CRM is that it allows you to optimize your lead generation funnel.
A CRM allows you to record all your interactions with customers and prospects, regardless of their location. To capture contact information and determine which keywords are driving more traffic to your site, embed forms onto your blog.
CRM can also search social media to identify leads based on user activity and integrate this data into personalized, automated marketing campaigns.
Faster Tactical Decision-Making
Managers with real-time access to data can quickly adjust to market trends by being well-informed. CRM gives you the ability to gather accurate insights from both real-time data and on-location data.
CRM lets you immediately fine-tune strategies and tactics to seize opportunities or avoid crises.
A glance at sales figures can help you identify customer clusters. This insight can be combined with supply chain information to help the Events Team plan scalable trials in less performing but more promising sales clusters.
CRM allows you to allocate resources in both needy and promising areas. Additionally, CRM allows you to gather raw best practices from different departments to improve your overall business operations.
Optimized Mobility for Your Field Team
Today, mobile technologies allow field teams to access CRM data such as customer information, product information, and delivery schedules.
Mobile CRM functions can increase the productivity of sales teams by 14.6%. These details can be accessed on the spot so that users can make decisions and reports right in front of customers.
You can log client meetings or field checks at once, and the back office will immediately process your mobile report.
The back office already compiles a quote based upon your field inputs, even while you are pitching to prospects. The quote can be delivered before the meeting ends. This will save you time and reduce the time it takes to schedule another meeting.
Mobile CRM can also be used in the field to check inventory, verify customer credit limits, receive alerts about out-of-stock items, and process approvals in minutes instead of days.
CRM Can Boost Customer Retention
Customer retention is important. According to CRM statistics, CRM software makes it easier for businesses to retain customers than those without it.
This is a major benefit of CRM. Businesses will be concerned about customer retention in 2022. However, churn rates tend to be overlooked in favor of customer growth.
Even if your profits are good, your churn must be at or below the rate you gain customers. Otherwise, your business will not stay in the black.
CRM has two benefits. Its focus on sales can bring in customers, but it also helps retain them.
Helps Businesses to Scale
The automation technology in CRM systems can also be used to scale your business. This is another great advantage of CRM software.
You can only collect data manually, so automate your processes if you want to scale your business quickly.
Cloud-based CRM software has another advantage. This makes it easy to scale your business processes as your business grows.
Traditional software models required business owners to install incremental upgrades to increase customer data and sales information management capabilities. Modern cloud-based systems allow you to upgrade your system faster than traditional software.
Tips for Selecting the Right CMS for Your Enterprise
The most important decision your company will make is choosing the right content management software (CMS). A CMS is a foundation and functionality for web design and development and how your company will grow and thrive online.
Business operations have become more digital with the coronavirus pandemic, which has also strained budgets worldwide.
CMS solutions are needed to do more with less and reduce overhead. Open-source CMS platforms can be used to implement open-source CMS platforms without vendor lock-in. This will allow site administrators and end-users to stay competitive in terms of UX.
Needs of Your Team
Your teams choice of CMS will impact everything, from the user experience for content marketers to technical aspects developers must deal with to the workflows that cross-functional team members must participate in or execute, including customer service and marketing.
With ever-increasing choices in 2022, choosing a new CMS is more important than ever. This should be done with consideration for all parties.
Management must compile a list of businesses and wants from each department. Then, they should create a matrix to determine priority.
This organization allows decision-makers to evaluate and compare all options and select the best one.
CMS Hosting Category
Three content management systems can be hosted: self-hosted (cloud-hosted), cloud-hosted (SaaS), and cloud-hosted.
#Self-Hosted
The CMS is installed on the web server you control or own, such as a private server (VPS), Amazon Web Services, where you manage the server configuration, or physical servers in your organization.
It is generally bad to have physical servers on-site.
#Cloud Hosting CMS
Cloud hosting platforms like ManageWP and Pantheon will let you automate or take over common maintenance tasks, such as security updates, backups, and performance monitoring.
You can also provide DevOps environments to make web development more efficient, less error-prone, and easier for your web developers.
#Software-as-a-Service (SaaS) CMS
Your team may lose much of their decision-making power and control over the content management process and infrastructure if they choose a CMS that runs on a SaaS or cloud platform.
The CMS code will be run by a SaaS or cloud platform. Instead, you will have limited access to the CMS code and access via APIs and hosted code.
This means that security, performance, and hosting will be outsourced to the SaaS/cloud platform. Depending on your CMS and other factors within your organization, this could be a positive factor or a negative one.
Evaluate Your Existing and Future Business Needs
You need to know some things before choosing the right enterprise CMS platform for your company.
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Do you want to increase traffic to your website?
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Is your CMS compatible with existing technology?
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What future features might you need?
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Is the CMS still relevant in the next five years?
You can check the CMSs capabilities and compare them with other platforms to find the one that best suits your needs.
Design Per Choice
A custom design engages users and helps them stay on the site longer. The CMS platform you are interested in must allow for modifications to the layout and design.
These options are a great advantage, as they allow you to make your content stand out and support your content marketing efforts.
Put another way, the platform you choose shouldnt force you to use pre-made templates. It should allow for customization rather than being rigid.
Available Support
Remember that no matter which CMS you use to power your website in 2022, you must remain vigilant and be ready for any issues.
Your developers will be your first-line defense if anything goes wrong.
You might also consider hiring third-party experts to provide 24/7 support for a fraction of the cost of hiring a full development team.
These options are possible if your company plans to address any issues, obstacles, or critical mishaps.
Always Request a Demo
Make sure you test the product and obtain a proof of concept before making a purchase.
Ask to be allowed first to implement a website section and invite team members and end-users to test it.
It is important to test the system as it may reveal issues that were not obvious initially.
Look for Support Availability in Business CMS
Many open-source platforms come with a community familiar with environmental, security, and development issues.
A rich community of contributors can help you solve time-sensitive problems and upgrade your CMS regularly. Open-source systems offer many features that will make your site even more useful.
You can also count on technical support with proprietary CMS, which has benefits.
Most problems can be solved quickly and easily with direct support. You can be confident that you are getting qualified support technicians.
However, unlike open-source systems, proprietary CMS does not offer free upgrades. If you decide to buy it, you can still count on well-tested and inspected updates.
The Key Takeaway
There are many elements you can use when evaluating an enterprise web CMS.
How do you choose which one? While Google is a good place to start your research, you must pay attention to the details. Consider what your CMS should do and what you want for your website long-term. Spend your time exploring every option.
Although the above factors will help you get a better understanding of the CMS and assist you in selecting it, it is crucial to make sure that the CMS you select suits your needs and those of the future and that you achieve success.
