On-page optimization is of the most effective, albeit overlooked SEO strategies for online businesses. Your Magento developer will incorporate built-in SEO features on your website to boost your search ranking but there's still a lot more to do after launch.
If you wish to enhance the performance of every page on your Magento eCommerce store, it is imperative to understand how on-page optimization works.
But First A Brief Overview Of Magento Ecommerce
There's no doubt that the eCommerce industry represents the future of global commerce. By end of 2019, the estimated number of digital buyers will reach 1.92 billion.
Magento is free and open-source software and gives you full control and flexibility over your site's design. It is easily customizable and comes optimized for SEO. It is one of the search engine friendly e-commerce platforms and this gives you an edge over the competition.
Read the Blog: Top Reasons why Magento Development is the Best Choice for your Business
You also get thousands of free tools to extend the functionality of your store as it grows. Magento plugin development ranks among the most active among other CMSs on the market.
On-Page Optimization Tips For Your Magento Ecommerce Page
While Magento comes optimized for search, there is a lot more you can do to boost your store's performance.
On-page optimization refers to the measures you can take directly on your site to improve its performance. These factors are crucial because they not only determine user experience (UX) but also affect how search engines index your site.
Visitors to your store need engaging and abundant information to buy products. Without on-page optimization, your store will suffer high bounce rates and cart abandonment.
Below are some of the on-page tweaks you should consider for your Magento eCommerce pages to boost performance:
1. Start With A Site Audit
You can only manage what you know and this is why a comprehensive site audit is crucial. It helps you identify SEO hitches on every product page.
There are free online tools you can use for a site audit. These tools highlight the problems and give recommendations on how to resolve them.
SEO audit tools crawl your pages, links, videos, and images, apps and CSS, script to discover any technical errors. They identify problems such as redirects, missing tags, and duplicate content.
From here, it is easier to plan your on-page SEO strategy by first resolving these errors.
2. Craft Killer Product Descriptions
Product descriptions offer the opportunity to sell on your store. If a customer has already landed on a product page, it shows their intent and your products description should help complete the sale.
Your product description should be unique and different from the manufacturer's description. You should make a sales pitch to the potential customer using creative wording.
Avoid using similar copy as you find on other top stores as this harms your SEO efforts. Worse still, it will not promote conversion.
You should craft one-of-a-kind product descriptions which emphasize the product benefits and the value proposition.
3. Optimize Page Load Speed
Speed is a killer; this maxim remains true when it comes to the eCommerce landscape. Slow speed will kill your Magento eCommerce business. 40% of site visitors say they will leave your site if it doesn't load in three seconds.
Repair any coding issues that affect load speeds and compress your product images to improve your Magento site speeds.
4. Add High-Quality Images And Videos To Product Description
First impressions matter and for your eCommerce website you have to pull all stops to impress. Once a customer opens your product page, they need to see something out of the ordinary.
By adding stunning images and interesting videos to your pages, you can easily convert your visitors to shoppers.
Use descriptive alt tags and other metadata for your images to rank higher for visual searches. It not only drives traffic but also helps customers make a choice.
Using images and video on your Magento eCommerce page is a double-pronged strategy to boost conversions and also help with SEO.
5. Use Long-Tail Keywords
Long-tail keywords are the new trend in SEO and you have to leverage them for your eCommerce page content. These are three and four keyword phrases very specific to your products or services.
Now that more customers search using these specific phrases, it is easier to attract relevant traffic on your product pages.
Such traffic converts and you will notice an increase in your sales. These keywords also rank better than ordinary primary keywords. They can help you outrank the competition while also providing context for your products.
6. Leverage Product Reviews
Product reviews motivate conversion and you need them on your Magento eCommerce product pages. This platform comes with product review functionality which you enable it form your admin's dashboard. From here, you can monitor and approve reviews.
Make sure reviews are SEO friendly and search engine bot crawlable. Encourage your customers to leave reviews on your page and make sure you give instant feedback on any reviews that require a response.
7. Make Navigation Intuitive
The layout of your Magento eCommerce website determines how well you rank on search engine results (SERPs). It also influences customer decisions when they visit your product pages.
You should tweak your Magento pages' architecture to make navigation intuitive. Make sure your page content is easy to understand, search, and follow. This boosts the user experience which is one of the ranking factor used by Google's search algorithm.
8. Meta Data Is Crucial
Use keywords in unique, catchy and compelling Meta titles and Meta descriptions to boost your SEO efforts. This makes it easier for search engines to index your page content. It also provides crucial details for potential customers carrying put product research.
Other On-Page SEO Tactics
A dedicated Magento Developer would also recommend adding rich snippets, using search-friendly URLs, and optimizing internal search functionality.
Other on-page strategies include using mobile-friendly Magento eCommerce pages, optimizing Calls-to-action (CTAs), and showcasing social proof among other on-page SEO tactics.
Final Thoughts
On-page optimization of your Magento pages is one of the most effective strategies for boosting your eCommerce business. It helps your SEO efforts and raises your ranking. At the same time, it helps increase sales conversion by providing a delightful customer experience. Implementing all these on-page tactics is not easy and it is advisable to hire Magento developer to get the best out of your eCommerce store.
