Fast loading time
Since it contributes to good user experience, page loading time is a very important consideration. It's actually an official Google ranking factor that Google depends on when it comes to ranking your site.
Did you know that over 57% of customers will abandon a site if they realize that it's loading slowly? Luckily, several tools are that you can use to determine whether a particular theme has loading issues. Before deciding on any Drupal theme, make sure you run it through a demo website to check out whether it's loading faster or not.
If you are sure about how to go about it, then you need to hire Drupal developers team.
The ease of navigation
When you want your visitors to enjoy a good website experience, then your theme should provide you with ease of navigation.
According to a recent study, over 70% of people depend on navigation when searching for something on the website. If you hire Drupal theme developers, you will ensure that the route that customers take from the homepage to check out is clear.
You also need to aim for quick navigation so that visitors can find the information that they need and shop for what they want with just a few clicks.
Mobile responsive design
Websites are usually viewed on a variety of devices, browsers, and screen resolutions hence the ideal theme that you choose should not only look good but also functions in a good way as well.
If optimizing the user experience is not enough, then consider a theme that has a mobile responsive design. Remember, it does hurt to do a demo on your theme to check out whether it's responsive to mobile or not. Once you've launched your e-commerce website, make sure you connect it to Google search console to check out if any of the pages have issues to be mobile friendliness.
Read the Blog- Is PrestaShop The Best Open Source E-commerce Platform?
Security
When you are running an e-commerce store, you'll be responsible for ensuring that people sensitive information is protected.
Information such as delivery addresses and credit card details should remain private between you and the client. Since some theme comes with their security features, you need to go for one that can provide the best security.
Accessibility
Although accessibility is not the number one Google's ranking factor, it usually goes hand in hand with a good website.
Regardless of any limitations that may be there, it's very important to give everyone the best website experience.
Clean code
To avoid SEO issues, the Drupal theme or e-commerce website should be developed according to the latest standards.
Since any bloated code can slow down site indexing and also affect the user experience, you need to make sure that it's not affecting your user experience. According to a dedicated Drupal developer, there are several tools that you can always use to check out if there are potentially makeup errors.
Free or paid
In most instances, when it comes to starting a website, free themes are fine to use. However, when starting an e-commerce website on Drupal, you need to invest and up level a bit.
For instance, premium themes are usually updated as often as possible. This simply means that they are much more secure as compared to other themes. Secondly, these premium themes tend to have better aesthetics and ease of customization.
More so, their offer includes customer support if need be. It's, therefore, important to consider whether you want these or want to go with the free themes.
Made for SEO
Although all the above considerations are good for SEO, you want to make sure that the particular Drupal theme that you choose was made specifically for SEO.
For instance, themes that are made for SEO normally make it easy to feature your e-commerce site in relevant search results.
Your theme should be ready for marketing activities
When you are plunging into the world of e-commerce, you also need to look for Drupal theme that's ready for marketing activities.
Knowing which design theme is best is, therefore, a very important consideration to make. However, you need to understand that marketing activities that originate from design themes are quite different from other forms of marketing.
According to Drupal developer, a design theme that you choose should be integrated with marketing features to ensure that the process of marketing is easier.
Your theme should make it easy to share your content in social media platforms
In the past years, there has been a lot of hype around social media. Apart from easily allowing you to share things that you like with your friends, social media is also a great source of customers.
You should, therefore, choose a theme that will allow you to share any content that you have with them. This will not only boost your customer base but will also ensure that you get more customers.
More ways you can choose the best Drupal themes
- When searching or the best Drupal theme for your e-commerce site, you need to put the user experience first.
You need to think about how the theme will affect the users when they visit your e-commerce site.
- You need to use the plugins that you intend to use to test your Drupal theme for compatibility.
- Ensure that the theme is flexible enough to accommodate any customizations that you intend to put.
- Make sure that you choose a feature-rich theme that has everything that you need for your e-commerce website.
That is how to identify the best Drupal theme for an e-commerce website.
