Boost Real Estate Success with Digital Marketing

Increase Real Estate Success with Digital Marketing

COVID-19 has also forced the real-estate industry to move its business online, offering virtual home viewings for would-be purchasers in the hope of closing deals via the Internet.

Digital marketing services are more important than ever.

You must market yourself consistently as a real estate agent to stay in touch with potential clients and expand your network.

The best way to achieve this is through digital marketing.

This guide will show you how to use powerful digital marketing techniques that can help you build an impressive real estate brand and beat the competition.

Well begin by discussing the different digital marketing strategies and then the practices you should follow. Well then help you determine if professional assistance is needed and the associated costs.

This guide will show you how to improve your digital marketing activities for real estate.


Focus on Real Estate Digital Marketing Channels

Focus on Real Estate Digital Marketing Channels

Use these strategies to jumpstart your digital real estate marketing and get the desired results.


Search Engine Optimization (SEO)

Homebuyers and other consumers use the Internet to search for or purchase what they want. As a real estate agent, you must be well aware that many of your clients find you on the Internet.

SEO can help you improve your organic search rankings and increase growth. You can optimize your MLS and improve visibility on search results.

You can use these tips to improve your real estate website.

  1. Local Seo is the Key to Success

Search engines, and potential customers alike, want to be sure that youre legitimate regarding local search engine optimization.

Your real estate company must be able to provide a valid NAP. Citations are the listings that must be uniform across all websites. You can also visit our website Developer.Dev for top local Search Engine Optimization service checklists to learn more.

Local SEO tools can help you to track, organize and streamline your efforts. These are some of the most popular tools you can use.

  1. Get Listed in Important Local Web Directories/aggregator Websites.

Local web directories can help your site get more links and improve its search engine authority. It is important to be listed as often as possible in local directories, particularly the most critical listings.

  1. Zillow
  2. Trulia
  3. Keller Williams Realty
  4. Better Homes and Gardens Real Estate
  5. Compass
  6. Yahoo!
  7. Realtor.com
  8. Zoocasa
  9. RedFin
  1. Content Specific to Cities

Google, and all other search engines, want to provide the best information possible to their users. Local results are what real estate SEO means.

Create landing pages that target your city. Include FAQs to address concerns from people near you. Share "How-to posts, podcasts and case studies.

Local blogs can be written on "how to get a loan quickly" or "local laws for home purchasing". You can easily rank for local and less competitive keywords if you focus on local content marketing.

You can hire writers to provide regular advice about buying and selling homes. You will be able to reduce your workload by a great deal.

  1. Search Engine

Some real estate agents avoid including competitive keywords, such as "New York House for Sale" or "New York Real Estate".

Such keywords should not be targeted.

A real estate SEO company, will use a calculated approach to select keywords. They will look for keywords with user intent, latent semantic keywords, and relevant synonyms.

The companies will target additional keyphrases and long-tail key terms to increase your chances of ranking.

Use professional keyword tools like Semrush and Ubersuggest to identify keywords relevant to your region.

  1. Online Tools

Mortgage calculators are highly sought after. Calculators are a popular search term.

  1. Calculator for investment property
  2. Calculate your mortgage payment
  3. FHA Mortgage Calculator
  4. Mortgage calculator
  5. Calculator for the cost of purchasing a home
  6. Calculator for home loans
  7. Real estate calculator

Hire a developer who specializes in creating these tools to offer high-demand content.

  1. The Website Must Be Mobile Friendly

The mobile device is changing the way people interact with brands. Agency reports that 72% of home buyers searched on their mobile devices.

In contrast, younger buyers will likely rely more on tablets and smartphones. According to a survey, 72% of buyers have searched for a home using a mobile phone. Younger homebuyers are more likely to use smartphones and tablets.

67% of renters search for apartments on mobile phones, while just over 50% of searches are via smartphones.

Google and other search engines prioritize the mobile-friendly version of brand websites. You must make your site mobile-friendly.

You must redesign your website if it needs to be more responsive. Our website redesign checklist contains many tips and practical advice on preparing for the change.

For design inspiration, you can browse our real estate website designs.

Get a Free Estimation or Talk to Our Business Manager!


Social Media

Social media campaigns are a vital part of real estate marketing. Social media marketing can help you reach a wider community, increase organic growth and manage your brand more efficiently.

The National Association of Realtors (NAR) study found that 77% of businesses in the real estate industry use social media channels. 47% of respondents said the quality of the leads they received was the best.

To increase engagement, you can regularly share these types of persuasive content.

  1. Photos of property
  2. Client stories and testimonials
  3. Your real estate companys track record or milestones are important to highlight
  4. You can share useful content or articles, such as renovation tips, industry reports, and helpful content.
  5. Regularly publish new properties and listings.

Which platform should you select now?

According to a study, Facebook (97%) is the most popular platform for Realtors, followed closely by LinkedIn (59%) and Instagram (39%).

Lets take a look at these social media platforms.

  1. Facebook

Facebook is still one of the most effective marketing tools for agents. You can also see how well each post performs with a Facebook Business owner account.

You can run advertisements on Facebook in addition to sharing your regular posts. It offers amazing targeting capabilities.

Facebooks user demographics are a major factor in its success. For example, if youre selling condos at affordable prices, you will likely need to run advertisements targeting first-time homebuyers.

Youll receive this data.

  1. Linkedin

LinkedIn can be a great platform for real estate B2C and B2B clients.

A profile can be created for you or your business to enhance your online presence. Regularly share video promos, run polls and create ads.

You can track the growth of your posts and gain valuable insights by using these types of activities.

This platform also offers great demographic data. Lead generation ads on Linkedin can reach a very relevant audience.

  1. Instagram

Instagram has become one of the most popular social media sites for businesses in real estate.

Share the types of properties you offer, your specializations, or upcoming events. Instagram Stories and other features can also help provide daily property updates.

You can track the performance of each post with a business profile. You can also get detailed demographic data if you want to advertise.

  1. Social Media Ads Benchmarks

The benchmarks for real estate ads on Facebook and Instagram are shown below (source: WordStream). The benchmarks will provide you with an estimate of your budget and what you should expect to achieve from the campaign.

  1. CPC would equal $1.81
  2. CTR would equal 0.98%
  3. This would mean that the Conversion Rate is 10.67%
  4. The CPA (Cost-Per-Acquisition) would be $16.52

Email Marketing

You know as a Realtor that purchasing a house is an important decision for clients. It may take some clients months or even years to contact a real estate agent.

Instead of waiting for potential buyers to come to you, use email marketing to cultivate an audience still prepared to purchase a home but will be soon.

When they need an agent, they will already know and trust you.

You can nurture leads with email marketing because it is a great way to educate and segment potential customers.

Emails are intimate, everyone uses them, they are easy to segment, and you have greater control. You can create a targeted creative email campaign for an opt-in group. Email marketing can be used to manage brands and referrals.

Email marketing also has some impressive results. For every dollar you spend on marketing via email, youll get an average of $42.

If youre ready to begin your journey into email marketing, there are a few things you should keep in mind.

  1. Choose an Email Marketing Software

You should first choose an email marketing program. Using your own email is not a good idea because it does not offer scheduling or analytics.

Research the most suitable email marketing software for your business. Many service providers are available, including Mailchimp Send Grid and Campaign Monitor.

When selecting a platform, you should look for features such as drag-and-drop templates, responsiveness on mobile devices, customization options, automation, and analytics that are easy to use.

Take a closer look at the platforms to find out more.

  1. Email Campaign Types

After youve chosen the software for your email, it is important to think about the types of emails you should send.

These will depend on the audience you are trying to reach. These are the most effective email formats you can use.

  1. You can send out a weekly or monthly email newsletter that contains information about your most recent listings and the latest trends in real estate.
  2. Follow up via email to see if they are enjoying their home or a request for a referral.
  3. New subscribers will receive a welcome email.
  4. An announcement on an open house or other upcoming events

Read More: The 10 Most Effective Digital Marketing Strategy


Emails That Encourage Engagement

You need to drive subscribers to your campaign and engage them. It will help if you plan your email campaigns. Decide on a manageable frequency, such as once or twice per month.

The next step is to get your emails read. Focus on optimizing your email content and using email analytics for adjustments.

These tips will drive the desired results and help make the best impressions.


Digital Marketing Automation

Automating real estate marketing tasks can be a great way to streamline tedious, manual processes. There will be many things happening when you are managing multiple customers at the same time.

It is important to keep track of leads and book appointments for customers. You must also update your social media, post ads, respond to other agents emails, and email their new listings.

You can automate this type of task and concentrate on improving customer service.

Data entry is simplified and accurate, which helps to move your leads along the sales funnel. Multiple campaigns can be repeated for a large audience.

We have outlined the main areas of real estate marketing that can benefit from digital automation.

  1. Lead Management

Your ability to manage and attract new leads will determine how good you are as a real estate agent. You might need help to analyze your lead data.

You may need help with illegible writing or missing information like phone numbers.

You can easily collect data at open houses using an app that automates the process, such as Spacio. Your visitors information will automatically be added to the CRM database when they sign in.

You can ask questions about budgets and when they plan to purchase a house through the app. You will know much more about your lead.

  1. Email Marketing

Tools like Hubspot let you segment your subscribers if you want to run drip campaigns. You can send emails to subscribers by segmenting them based on categories.

  1. Emails explaining your service to those who shared their contact information
  2. You can use a landing page form to email more information about that page. If the landing page talks about giving free estimates for homes, you could send an email emphasizing the estimates importance and transparency.
  3. You can also email prospective clients after attending a show to let them know about your event. Include links to new listings.

You can also segment your audience to send targeted emails in many different ways. Marketing automation allows you to automate and customize your emails with minimal effort.

Please look at our detailed blog that compares the best marketing automation software.

  1. Facebook Ads

Facebook ads are a good way to generate new business leads. Facebook can provide detailed user data, allowing you to target your ads more accurately.

Many tools are available on the market, such as Revealbot, that allow you to automate Facebook ads. Look at this detailed guide to see how you can automate using the tool.

Linking the automation tool with your listing site is one of the easiest ways to automate. The automation tool creates an advertisement for you when you upload a property listing on your site.

It will target users that are interested in purchasing a home. You can also use it to analyze how successful the ads are so that you can adjust them accordingly.

  1. Improve Social Media Engagement

Due to time limitations, most real estate agents need help to post regularly on social media. Automating can also help.

Buffer, for example, is a social media automation tool that allows you to schedule and create social media posts.

  1. Reducing Paperwork

The massive amount of paperwork that comes with real estate transactions will take up more time. The paperwork involved in real estate transactions can take up much of your time.

Use tools like PandaDoc for sharing documents and e-signatures. These solutions will reduce errors and are environmentally friendly.

  1. Video Marketing

Experts estimates that in 2023 82% of content will be videos -- 15 times more than in 2020. Video marketing is a powerful tool.

Due to the COVID epidemic, more and more people are embracing video marketing as part of their marketing strategies for real estate listings.

Many real estate agents used video marketing to transform their businesses before the pandemic. The video can engagingly showcase the home, as it is not just text.


What Types of Video Content Should You Create for Real Estate?

Here are some examples of major types of video content you can produce for real estate. It can be shared on social media and through your website.

  1. Video listing - A look at the property.
  2. Video testimonials - A collection of customer interviews and testimonies
  3. Introduce yourself to the client with this video. Tell them who you are, your expertise, and where you work.
  4. The video advises buyers of property

Real Estate Pay-Per-Click (PPC)

PPC in real estate marketing is the best way to generate leads. The service is offered on all major search engines, including Google, Bing, Amazon, Yelp and Yahoo.

Google PPC is one of the most popular services.

PPC ads are usually displayed at the websites top, bottom, or banners. They usually appear as normal results, except they are marked Ad.

PPC is a great option for realtors because it increases traffic quickly to their real estate websites and provides a higher return on investment.

Why does PPC perform so well with real estate agents and brokers?

  1. You will have a better chance of getting business if you advertise to people actively searching for products or services.
  2. Paying to appear in search results can help you increase your leads.
  3. The return on investment is superior.

The real estate PPC ads benchmarks are shown below (Source: WordStream). The benchmarks will give you an estimate of the cost and output you should expect.


Google Ads

  1. CPC ($2.3) is the cost-per-click.
  2. The Click-Through Rate (CTR) is 2.03%
  3. The conversion rate would be 3.4%
  4. The CPA (Cost-Per-Acquisition) would be $77.01

Google Display Ads

  1. CPC = $0.75
  2. CTR would equal 1.08%
  3. The conversion rate would be 0.366%
  4. The CPA (Cost-Per-Acquisition) would be $110

Bing Search

  1. CPC ($2.88) is the cost-per-click.
  2. CTR would equal 2.20%
  3. The conversion rate would be 5.133%
  4. The CPA (Cost-Per-Acquisition) would be $29.40

PPC is a great way for agents in the real estate industry to expand their businesses.


What Should You Look for When Choosing an Agency?

What Should You Look for When Choosing an Agency?

There are several factors to consider when looking for a partner in a digital agency. Consider these tips.


Visualize the Future

Your real estate company will have a clear vision. The digital marketing agency that you choose must be able to understand your vision and help you to realize it.

It is up to the agency to create and implement the strategy. Make sure that youre on the same page.


Service and Skill

It would help if you sat down with your team to discuss what services you need before looking for an agency. Discussing the services you need with your entire team, regardless of their size, is important.

You can then start searching for agencies that specialize in your required services.


You Will Be Able to Work Well Together

It may seem trivial to some, but you should find out whether the agencys culture is like your own. You and the agencys marketing team will spend a lot of time together.

Please find out about how they handle conflicts and how they work. This article explains this topic in more detail. Please read it and learn more.


You Will Be Able to Work Well Together

You know that the real estate industry is constantly evolving, and new technologies are introduced every day. Your brand must adapt to the changes.

The marketing agency must also be flexible. Ask them about their past work and how they have handled changes in different industries.


Enjoy the Experience

Digital marketing agencies must be familiar with your area as they build strategies to appeal to local buyers. Please pay attention to the creative work and ensure they are experienced.

Ask them how they developed strategies to appeal to the market for a specific business, even if they need to gain experience in that area. This can give you great insight to help make your decision.

Check out our blog for questions to ask an SEO company. The majority of these questions are also applicable to digital marketing agencies.


How Much Does Real Estate Digital Marketing Cost?

How Much Does Real Estate Digital Marketing Cost?

The cost is the last factor to consider.

What is the cost of digital real estate marketing? Its a simple question. The answer is complex, as it often happens in everyday life.

Some factors determine digital marketing costs.

Spending the least on digital real estate marketing will be ineffective, and youll get poor-quality service. The trade-off of big-budget digital advertising is a high price but amazing quality.

Pricing real estate digital marketing tactics is not a one-size fits all approach. In a guide to digital marketing, we explain why this differs from our approach.

Take a look at the guide to find out more.

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Takeaway

You need to be aware that you only get half of Googles searches (49%) as clicks when it comes to digital real estate marketing.

Getting search engine users to visit your site wont be easy. Googles featured snippets, displayed on search engine results pages, can also take time to achieve.

The competition is intense. You must take your digital marketing very seriously if you want to succeed in generating traffic, leads and revenue.

All realtors have a site and are fighting for top spots in search engine results.

If you are looking to boost your sites ranking with the correct digital marketing strategies, then,

  1. Focus on your audience to provide solutions that surpass the efforts of competitors.
  2. Update your website with new and insightful content to position yourself as a top real estate agent. You will become more familiar with potential clients, and they will view you as a trustworthy agency.
  3. Learn the latest trends in digital marketing and how to use the various platforms optimally to beat your competition.

If you can achieve success using our guide, thats fantastic. It would help if you considered working with an agency you trust.

This agency will take time to understand what you want, create a customized digital marketing strategy, be concerned about results and help get your website ranked for relevant and competitive keywords.


References

  1. 🔗 Google scholar
  2. 🔗 Wikipedia
  3. 🔗 NyTimes