Your agency was built on the idea of providing businesses with quality leads and sales. Im going to give you some tips that will transform your SEO business.
Heres The Tips To Increase Your Seo Clientele
1. Free SEO Audits
Many businesses, particularly small ones, ignore SEO and dont update their website often. What if you could tell them sincerely that it is time to focus on the SEO of their website?
Google the companies who need their website optimized. Free search engine optimization audits are available. Contact them to get the results.
You are more likely to get their attention if you already provide value. This is a great way to increase conversion rates and turn opportunities into profitable businesses.
2. Pick A Specific Niche
SEO is a highly competitive field and there are many SEO providers. How can you make yourself stand out from the crowd and convince your SEO clients that you are the best choice for them? You can narrow down your niche.
If link building is what youre into, then you could pitch yourself as "powerful contextual linking".
You can choose to target SEO customers based on the industries in which you are an expert or where there are lucrative opportunities.
You can attract SEO clients by promoting your services, for example, as SEO for law offices or SEO for ecommerce.
3. Establish Industry Partnerships
In terms of getting new SEO clients, partnering with the right people will do wonders.
Be sure that your potential customers and your partners customer bases overlap at some point. When you partner with businesses that offer services like web design, social media and high-quality content, they may bring in potential clients to your SEO agency.
Both of you stand to gain from the situation
4. Marketing Conferences To Leverage
Attend marketing conferences or speak to people there. Why? You can use these events to showcase your expertise and to meet with potential SEO clients.
If someone queries, "Does your business provide SEO services?, youll be delighted.
5. Build Pillar Content
Your consistent content should be educational. You make a good point. How long will you continue to discuss topics such as "SEO strategies and tips" or "Tips and tricks to success in SEO"?
Everyone talks about these things. Being proactive at all times is crucial. What if you could educate your clients about SEO while allowing them to explore the resources on your website that are related?
The key to creating pillar content. You can provide all the information your readers want, while revealing your expertise to increase sales.
6. Take Advantage Of Social Media
Social media is the hub for online users. Create social handles for the SEO agencies you work with and post regularly.
Your social media posts will help you to educate your followers about new things while also letting them know what offers and discounts are available.
A potential client who is interested in your services will also check out your social media presence. In such situations, your social media activities speak volumes about your credibility.
You will lose clients if you create social handles, but dont visit them for a long time.
7. Reach Out on LinkedIn
LinkedIn is one the most popular networking platforms today. Send real outreach messages to potential clients via LinkedIn.
If you do not make your message stand out, it may be overlooked by others who send promotional/spam messages. Personalize your message by using profile information.
Second, ensure that you provide value to your prospects. As mentioned earlier, providing SEO tips or a free SEO Audit can have a positive effect.
If you dont receive a response, you can send a follow up message after a few days. Be careful not to bother people with repeated follow-ups.
You might end up irritating them and creating a bad impression of your business.
8. Monthly Seo Packages Are Available
The majority of your SEO clients will want to know the pricing for your agency. It is therefore a smart move to start your journey with them using a transparent package.
Why do you offer price packages? Consider two websites, A and B. Website A may say "contact us for pricing", but website B displays a table of pricing options.
The website B offers greater transparency than the website A, so a client who visits both websites will likely choose website B.
Offering pricing packages in this scenario can increase the likelihood of potential clients choosing your business over your competitors.
Want More Information About Our Services? Talk to Our Consultants!
9. Include Reputation Signals
SEO clients often choose a reputable agency over those who havent built a strong presence in the SEO world. It is important to include reputation signals on your website.
What is the best way to do this? Here are a few examples.
- Case Study- Case studies prove that youve helped clients with similar problems eliminate them and achieve SEO success.
- Client testimonials- An email from your client explaining the experience they had working with your SEO agency can increase your credibility.
- Location and Address - Your target customers will certainly want to find out where you are located. Include the location of your office on your website.
- Industry Awards- Display your awards on your website so that your visitors can easily see them.
- Highlighted Posts- Let your clients know you have been featured on reputable sites like Forbes, and other websites. This is an added benefit.
- Expert Reviews -This is the best way to build your reputation as you can get an SEO influencer, whether its a micro or macro one, to speak about your product.
30 Day Plan to Get SEO Customers
Day 1 To 5: Choose The Target Audience
You should be aware that there are many companies in the industry that offer to increase traffic and sales. Websites like bespoke solutions tailored to their industry.
Not all companies deliver on what they promise.
SEO industries are in high demand, especially those that specialize in a particular niche, such as seo for real estate, dentists or other industries.
This trend is growing in industries such as Banking, Insurance, and Medical.
If youve had success in a certain niche before, make sure that your website includes a service page dedicated to this niche.
Day 6-8: Googles Second Page Is Your Gold
Any business, regardless of their niche, wants to be on the first search page of Google. This requires a great deal of SEO, and not all agencies can achieve this feat.
You would benefit from a better understanding of the target audience, their business goals and how to rank a site in the niche you are focusing on.
You can easily find the keywords that describe buyer intent in your industry by conducting a Google Search.
You can easily optimize these websites to top the search engine rankings. Each of these websites is also a potential for you.
Day 8 - 18: Get your Assets Ready
Be sure to have your list of free assets prepared before you reach out to prospects.
Other agencies bombard business owners with calls and emails. Your agency is unique and you want your target audience to know the value you provide.
It is possible to achieve this by providing your clients with plenty of data that shows how you have helped other websites rank high on Google.
Assets Required
Blogger: Blogging is the best way to attract niche-specific SEO customers. Even though they are not able to perform SEO, website owners like to learn about the benefits of SEO and how to do it.
If you are a niche agency, make sure that your blog answers the most frequently asked questions by the audience.
Some SEO professionals are reluctant to disclose the SEO optimization processes they use. This is due to the fear that prospective clients will implement it without signing up.
We can conclude with confidence that clients who visit service pages and read blogs are more likely to sign up for services than those who only land on blog posts.
Their lack of SEO resources and knowledge is the simple explanation.
Case Studies: Business Owners are searching for inspiration online! In order to understand the ROI of their SEO investment, decision-makers are interested in learning how it generates revenue.
This is true for all niche industries. Having a case-study to refer to increases the likelihood of clients signing up to your services.
The case study should include data and statistics that demonstrate how the website performed before and after the optimization.
Niche businesses care more about conversions than organic traffic.
Your case study will be more credible if you include the name of your client.
Read More: Top SEO Strategies for eCommerce Website Development
Free Templates: Providing clients with free templates is another controversial topic within SEO.
Templates have been useful to us because clients find it difficult to fill out the on-page audit, technical audit, and off-page audit templates themselves.
You will get more clients if you can convince them that you are following the right process for your marketing strategies.
Consider the free templates to be an asset that can attract clients.
Video testimonials: If you are still trying to build your SEO agencys reputation, testimonials will be an asset that is hard to live without.
SEO agencies are often a source of confusion for website owners, especially when they have not yet established themselves as a brand.
Genuine testimonials are a great way to avoid this. It is important to emphasize the word "genuine" because fake testimonials will not help you in the SEO world.
Google image searches are a quick way to detect fake testimonials.
Video testimonials are more trustworthy than traditional text testimonials.
Day 19-25: Reach Out
The next step would be to contact the owners of the websites you have listed.
Email: Its important to identify who is responsible for the website you are contacting.
The email addresses provided by most websites are usually used by those below the hierarchy. What you really need is an email address for the decision makers who are at the top of the organization.
Skrapp.io can give you 150 verified and genuine email accounts for free.
Write the email focusing on missed opportunities, and how you can assist them to beat their competitors and rank at the top of Googles search results.
Place the assets strategically within the body. You can use any tool that you are comfortable with to generate a free audit.
Even though the assets are free, you must only send them after the user has provided the necessary information to turn him into a warm prospect.
Send the email using a mailing service like MailChimp, or alternative MailChimp services to track the open and bounce rates.
Overcall:
You will find it difficult to convince clients when you call them and pitch SEO services. You will be dealing with people who have little or no knowledge of SEO.According to an old proverb, ignorance is harmful.
Potential clients frequently ask us a lot of questions. Can you raise my position to the top in a month? or My prior marketing agency didnt produce any results; how can I trust you? Another query is whether SEO is still relevant.
When I dont see any returns, why should I invest? Even though these inquiries have a double-edged character, a well-considered response can seal the sale. Every day, especially if you communicate with the client over the phone, your digital marketing staff will need to educate the client.
Never make promises that you cannot keep. You can get people interested in your services by accepting any claims they make, then giving reasons to contradict them.
Search engine algorithms have become so sophisticated that ranking #1 within a week or month is a thing from the past.
Even if you achieve this, it will take a lot more SEO marketing efforts to maintain the #1 position.
You may find that many of your clients have invested in SEO but not had the desired results. Its important to provide them with a SEO audit and explain the missed opportunities.
Day 26-30: Follow up
Youre now getting positive responses from most of the sites you contacted. There is a chance that some sites may not respond.
You should follow up on each email using the information provided by your mailing system.
How To Market Your Seo Services
1. Know What Youre Selling
Rankings are the first thing people think of when they hear SEO. When you have a conversation about SEO with prospects, the conversation is likely to revolve around these three questions:
- How can you rank websites?
- How long will it take for my website to rank?
- What makes your SEO strategy different?
Most of the questions are about your expertise. This is the first step to marketing your SEO services.
You should make it clear to your clients that you are an SEO expert.
Your marketing messages and conversations should always focus on the importance of your SEO services to your prospects business.
2. Establish Your Brand
You need to be able to prove your credibility to businesses if you want them to do business with you.
Begin by establishing the foundation for your agency and what it represents. Find your unique selling point so that you can create a marketing plan that capitalizes on your agencys strength.
Read More: 7 Reasons Why Your Business Must Go For SEO
Here are some tips to help you establish your agencys branding:
- Value Proposition: Why should customers choose your SEO company over the others? Some SEO agencies use affordability as a selling point while others highlight their long-term track record.
- Clients to Target: What type of clients are you looking for? Do you want to provide SEO services for small business? You want to diversify and expand your client base. Once you begin to market your SEO service, knowing your target market will give you a better footing.
- Industry: Know what industry your dedicated team is most familiar with, and take advantage of that knowledge. Many digital marketing agencies and top online marketers are successful because they tailor their services for their specific niche. This could be small local businesses, dental offices or other types of business.
By establishing your brand, you can reach the audience that you desire and help them to their benefit.
3. You Can Do Your Own Seo
Everyone knows the old saying. Before you can help others, it is important to help yourself.
Start your SEO. Enhance your online presence by following best practices in web development and content creation.
Make sure to be active on the major social media platforms like Facebook, Twitter, and LinkedIn. Send SEO articles to sites with high authority to increase readership and establish expertise. Regularly update your website, and engage users who ask about your service.
Put yourself out there.
You will not only have an advantage over other digital agencies if you do your own SEO, but youll also be able to show that you live what you preach.
4. How To Become A Thought-Leader
What is a thought leader? It says that a "thought leader" is someone whose opinions on a particular subject are considered authoritative and persuasive.
Thought leaders are listened to because they always have something new and insightful to say about their chosen skill.
It takes time to become a thought-leader. To become a leader in thought, you need to be dedicated, creative, and hardworking.
By combining education and experience, you can earn credentials while sharing your knowledge with others.
To become a thought-leader, you need to be dedicated, creative, and hardworking.
Manage a blog as a digital agency and you will become a thought-leader. Your content should be based on your brands niche, and you should give your readers useful advice.
Disrupt conventional thinking with each post, and talk about something new. But be sure to support every claim with research and data. You will be seen as an authoritative source of accurate information, and eventually, your website may become the go-to place for anything that concerns your expertise.
5. Gather Customer Testimonials
Google suggests that businesses looking for digital services ask the following three questions to a digital agency:
- What is your experience in the industry you work in?
- What is your experience of my city/country, and why?
- Do you have any examples of your previous work or success stories?
They want to know what you have achieved with your past partners. Here they can assess your value and decide if you are the right SEO firm for them.
You can save yourself time by selecting the best testimonials from your clients. This shows you are confident in your abilities to help their business climb the Google rankings.
6. Cold Emailing: How To Master It
Some SEO agencies fail to understand the importance of a good cold email. Fair enough, many emails that arent effective end up being ignored or deleted as soon as theyre sent.
Its not because theyre doing it wrong.
Your goal is to stand out with your emails. Avoid generic subject lines like "We provide SEO services" or "Best Price", and avoid key phrases and trigger words such as "Earn Money Now", "100% free", and "Best price".
You should instead focus on the clients problems and be creative. Here are some examples:
- The New Content Strategy of [Prospect Company]
- Hi, [Prospect]. Weve heard that you are looking to boost your SEO.
- We were recommended to contact you by [Mutual Connection].
- How to rank high on Google quickly.
The subject title is not the end of your thinking.
You shouldnt send a blanket email to all your contacts. You can personalize your emails based on the needs of groups and subgroups.
You will get more positive customer reviews and a higher success rate.
7. Nurture Your Relationship With Leads
Marketing does not stop once a customer signs up to your service. This is the start of their journey to work with your SEO agency.
Heres where nurturing comes into play.
Why nurture leads? Not all prospects are ready to begin an SEO project. Some prospects are comparing SEO agency rates.
Some may require a bit more convincing.
You can guide your prospects through the entire buyers journey by nurturing them. Its important to provide them with relevant content, which is tailored to their needs at the moment.
This will also give them information about your products.
Pro tip: Is there anything better than having your software nurture leads for you? SEOReseller Agency Pro Marketing Automation nurtures leads easily with features that convert website visitors into paying customers.
Our tool will help you get customers while you are away with pre-built marketing and email templates.
Want More Information About Our Services? Talk to Our Consultants!
Wrapping It Up
Onboarding new SEO clients is also a systematic procedure.
You may encounter challenges during the onboarding entire process. However, you can overcome these obstacles by showcasing your SEO agencys impeccable strength.
You will need to provide more evidence to convince clients to join your SEO campaign. In this case, the evidence is your assets and reports.
It will help to speed up new client onboarding with realistic expectations.
