Social media is now an integral part of peoples daily lives. Some people are so addicted that they check their social media accounts every morning after waking up.
Social media app development is a key component of consumers lives.
This has led to marketers and businesses flocking to social platforms to connect with their customers. There is overwhelming content on social media, and there is much competition. Without a clear strategy for social media marketing, it cannot be easy to be noticed.
You can fuel your system by staying up-to-date on social media trends to make you stand out. Here are 17 important social media trends to watch for 2023 and beyond.
17 Social Media Trends in 2023 and Beyond
- TikTok will be huge.
Although Instagram remains a favorite, TikTok has been rising in popularity. TikTok will be a popular platform for short-form video content in 2023, which is why its the perfect platform.
TikTok also launched several useful tools, such as ads and business profiles, over the past two years.
These tools are aimed at businesses. Its not just a place where young creators can showcase their dancing moves. Its all set to be one of the most important platforms for brands to reach millennials or Gen Z.
- For ads, smaller networks will be more popular.
TikTok isnt the only platform thats catching consumers attention. Pinterest and Snapchat are also growing in popularity.
Pinterest Business data shows that ads on the platform can yield twice as much return for retailers than other social media channels.
Although Snapchat isnt as popular as Instagram and Facebook for marketing, Snapchat advertising statistics show that Snapchats potential advertising audience has significantly increased.
Aside from Apples announcement in that it would block Facebooks ability to target certain segments of its users, brands must look at other platforms.
- Social Commerce will continue to expand.
Social media platforms such as Instagram, Pinterest, and Facebook have been used by brands to market their products for years.
However, it will be common to purchase products directly through social media. It will no longer be limited to innovative brands. eMarketer predicts that by 2025, the social commerce industry will be worth $80 million.
Social network app development companies are constantly evolving to become retail platforms.
Marketers and brands will continue to use these platforms and integrate social commerce into their sales strategies.
This is why you should consider your user experience when designing it, even if it only covers your most popular products.
Your goal should be to make shopping easy. Switching to a website while browsing social media may soon become one of your target audiences most annoying chores.
- The primary goal is to reach new audiences.
HubSpot research has shown that marketers top social media goals are to reach new audiences and build customer relationships.
These goals were previously focused on increasing sales and advertising products.
It is expected that social media will change the way brands use it in the future.
It will no longer be used for advertising purposes, but instead, it will be used to foster deeper customer relationships.
- Video Content will continue to dominate
Video content is still one of the most popular types of content. Cisco estimates that 82% of online content will consist of video content.
This shows how vital it is to use video content to remain relevant on social media.
You should be creating videos if you dont already. Videos will be the dominant social media medium shortly.
Anyone who doesnt know this will struggle. For the future, it is important to remember that long-form content will not be the best option. It is easy to see the popularity of Stories, Reels, TikTok, and TikTok as a sign that short-form videos are the preferred choice for consumers.
- Social Audio will be more popular.
The clubhouse has grown in popularity since its launch in 2020. Facebook launched its podcasts and Lived Audio Rooms in June 2021.
Brands are paying attention. Hootsuites Social Media Trends Survey revealed that 74% of respondents said they plan to invest in audio-only content over the next year.
According to the same survey, hosting an audio stream as a thought leader was a popular strategy.
Despite this, smaller businesses have not yet taken notice of the trend, particularly since it isnt the most cost-effective form of content marketing.
Although it may only be audio clips, there is still much to be done in creating audio content.
- Paid advertising will become a necessity.
Hootsuites Social Media Trends Survey found that 40% of respondents said declining organic reach and the need for more paid advertising were their greatest challenges.
It makes sense that paid advertising will be necessary, considering that a Facebook post has an average organic reach of just slightly more than 5%.
Read More:- The Right Social Media Strategy For Your Business
- Augmented Reality will become more mainstream.
The adoption of technology, like virtual Reality (VR) and augmented Reality (AR), will increase in social media.
These technologies will allow users to have better experiences and be more engaged as these platforms develop.
Although VR adoption in social media is still at an early stage of development, AR has already been adopted.
Many major platforms, including Instagram and Snapchat, use Augmented Reality filters. These filters were created to improve the visual content on social media. They are very popular.
Augmented Reality is a way to enhance our Reality by adding digital elements and changing how things look.
In recent years, social media platforms have leveraged this technology in interesting ways.
Instagram uses Augmented Reality to create its many photo filters. Youve probably seen the filters that add makeup to your eyes, sunglasses, or even bunny ears.
There are probably too many of these posts. This is a simple application of augmented reality to social media.
AR is not just for posting photos and sharing stories. Augmented Reality can be used by brands to offer better shopping experiences for their customers.
AR is becoming more popular for brands so customers can test out products before buying. According to The Drum AR can increase click-through rates by up to 33%,
Augmented Reality has many social media potential applications for brands. This trend will only be driven further by the constant efforts of social media platforms to add AR functionality.
This technology will only continue to improve over the coming years.
- Influencer marketing will continue to rise
Although influencer marketing isnt a new trend, it is one that will be around for a while.
Today, social media is dominated today by influencers who get paid astronomical amounts to promote brands.
Both sides can see the adoption of this trend. There is a rise in influencers on social networks, as well as an increase in influencer marketing spending by businesses.
It is cheaper to invest in influencers than running paid ads campaigns and it still delivers great results.
Influencers can also help marketers reach a wide range of marketing goals, not just generate leads. These are two reasons it is so popular, and they continue to grow in popularity.
Marketers dont only work with one influencer now. They also collaborate with many smaller, relevant, and niche influencers.
This type of influencer is more engaging and has lower costs. This strategy will be more popular in the future, and marketers will work with smaller influencers than one celebrity.
However, the challenge will be to find which influencers are most aligned with your brand.
- Increased use of social media for customer service
People have used social media to communicate with each other and share photos and videos.
But those days are gone and social media app development company is so much more.
It is now a shopping platform, a product discovery platform, and a customer service channel.
Many brands recognize social media networks to be a platform for providing customer service.
Slowly, this transition took place as brands began to notice that customers were increasingly reaching out to them via social media.
This could be due to a lack of response on other channels, or simply because it was a direct way to reach brands.
This is no surprise as brands began to respond to these messages and directed customers to the right channels.
Imagine the volume of these interactions increases exponentially if you fast-forward to a few years.
These interactions are not limited to one-off situations where customers post questions and complaints on social media. Brands respond. It has grown to be a major customer service channel that brands recognize as such. According to Gartner, digital channels will account for 60% of all customer service inquiries by 2023.
It is also one of the most important channels for customer service, due to the huge repercussions of poorly handling customers in front of others.
It is therefore crucial for brands to manage these customers well.
It can be helpful to make templates for FAQs to help you use social media in a new way.
You could also invest in a chatbot in order to increase your response time.
- Personalization will be paramount
Personalization has been a popular consumer trend for many years. It is still relatively new when it comes down to social media adoption.
Some may argue that brands cannot personalize social media content to different segments of their customers.
True. They can customize their social media ads to reach as many target groups as they wish.
Businesses and marketers are using social media ads to leverage the personalization trend.
Marketers have access to advanced targeting and customization options on social media platforms. These options allow you to show the right ads at the right time to the right people.
These social media platforms have mastered personalization to the point that they can now understand what products you are interested in.
They also show you similar products from other brands.
You dont believe me? Check out an ad on Instagram. You will soon see similar ads all over your Instagram feed in minutes.
It will learn more about your online habits and preferences the more you click on ads. The next thing you know, your Instagram ads will be customized and curated according to your preferences.
- User-generated content will continue to be popular
Although it isnt a new trend, brands using user-generated content are still a strong trend.
The only thing that has changed is how quickly marketers are using UGC.
Brands like Daniel Wellington encourage customers to create content and tag their brand to be featured on their pages.
Olay and Dove have relevant marketing campaigns that encourage customers to submit entries in order to be part of the campaign.
Airbnb is one example of a brand that completely relies on user-generated content to create their social media content.
You should include UGC in your content mix, no matter how you use it. UGC is free and considered more authentic than branded content.
This content can make your brand more trustworthy and improve your image.
If youve never tried user-generated content on your social media accounts, its high time you do.
- Local targeting will become more common
Local SEO is for local businesses that want more organic traffic. Social media local targeting is similar.
To reach and attract people in a particular geographic area, many brands use location-based targeting.
Geo-tagging posts and stories are a common way for brands to attract local audiences.
Geo-tagging your content on social media will draw people from nearby areas.
Instagram and other social media platforms allow you to search for posts in specific places or nearby locations.
Local people will find your brand and content if you include locations in your content.
Promoted posts and tweets are especially good candidates for geo-targeting because these platforms allow you to target the right audience.
You can select which locations you wish to target by using the "boost posts" option on Facebook.
Facebook will display your posts to those users.
Geo-targeting can be used by brands to increase attendance at local events and conferences.
They can also use location filters on social media to target a specific audience.
You can reap many benefits from location-based targeting via social media. All you need is to learn how to use it.
- More brands will incorporate social listening
Businesses can tap into the development of social media to gain valuable insights and data that will help them improve their social strategy.
With the advent of many social listening tools, anyone can now access these insights.
Social listening is now a key part of every marketers strategy. It allows you to tap into conversations on social media and draw valuable insights.
Hootsuites Social Media Trends Survey revealed that the majority of respondents believed that social listening had increased the value of their company in the last year.
It is being used by marketers and brands for many purposes. Social listening can provide a wealth of information, from understanding the impact of social media campaigns to understanding how people perceive brands.
Social listening has become an integral part of social media marketing strategies for most marketers.
You have many options for social media listening. Start experimenting with brand mentions and branded hashtags.
- Instagram and Twitter will remain popular
Although TikTok has received a lot of attention, smaller channels such as Snapchat and Pinterest have been criticized.
However, Instagram and Twitter will not be changing.
According to HubSpot research, Instagram and Twitter will be more important for B2B companies.
70% of respondents plan to increase their Twitter investment 63% of B2B companies will increase their Instagram spending. This is a stark contrast to the 49% of B2B companies that plan on increasing their Facebook investment.
- Inclusion is Key
Corporate social responsibility has been a hot topic in the last two years. Brands will need to keep emphasizing their commitment to inclusivity.
Brands must identify the social issues that are most important to their target audience in order to take action.
Brands must meet high standards when it comes to social responsibility. A one-off gesture wont cut it.
- Social Media Communities will continue to grow
This isnt a new concept, but it is certainly becoming more popular than ever.
Brands create social media communities to offer a platform for customers. These groups are typically private and can be joined by people who share similar interests to discuss their common interests.
These social communities are best illustrated by Facebook Groups. These groups are used by many brands to connect with their customers and potential customers in meaningful ways.
Members of the group can share their experiences and discuss different topics.
Brands can also use social media to launch new products, solicit feedback from customers, and gain valuable insights into their customers.
When creating new content, remember how it can be used to build engaged communities that can then help you to strengthen your online communities.
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Wrapping Things Up-
These are just a few of the top trends in social media that will be dominant. You can stay ahead by taking advantage of these trends.
The most anticipated changes include the rise of TikTok, short-form video content, and other new features.
Although Instagram and Twitter will remain important, especially for B2B companies, maybe the year of smaller networks such as Snapchat and Pinterest. Social commerce is essential for eCommerce businesses.
Social media is dynamic and competitive. Its not possible to replicate what worked in the past.
Keep up-to-date with the latest developments in these areas and make use of them for your social media efforts.
