You know that technology is changing many facets of our lives. When acquiring top talent, all businesses-big or small-including recruitment agencies-need to keep up with technological advancements.
The recruiting fields are buzzing about Augmented Reality and Virtual Reality, or AR/VR, which is mainly utilized to develop Metaverse. These days, the recruitment cycle can be enhanced at different stages by applying AR/VR. Many businesses have already created virtual recruiting processes employing AR and VR technology to attract talent.
Why Is Candidate Experience Necessary?
Their interview experience with the organization ultimately influences candidates' decision to accept a job offer.
A better "job offer to accept" ratio is crucial for employers.
Employers are starting to use AR and VR as recruiting tools to enhance the applicant experience.
It benefits employers seeking to fill positions with qualified candidates and job seekers curious about what it would be like to work for that specific company. Looking at the company's photos or web profiles is less realistic than experiencing it through virtual reality (VR) technology.
Here Are A Few Ways VR Can Help Improve The Candidate Experience
Providing Deeper Insight Into The Role
By employing AR and VR technology, businesses may give applicants a comprehensive understanding of the specific position they seek.
By donning an Oculus VR headset, a person can be quickly submerged in a virtual environment that takes them through a simulation of the profession. This guarantees that only the most qualified candidates are applying and helps set the candidate's expectations early on.
Once an individual joins, there are no preconceived notions or prejudices about the work, which increases job satisfaction and retention rates.
The German railway corporation Deutsche Bahn needed more interest from younger generations for jobs such as train conductors, so they used virtual reality (VR) in recruitment to tremendous effect.
They gave younger candidates a better grasp of the position and its duties using AR/VR simulations. According to the company, applications from people eager to work at the company surged dramatically.
Better Candidate Assessment
Because virtual reality (VR) offers an excellent means of assessing an individual's practical work skills, recruiters are increasingly using VR to screen and analyze candidates more efficiently.
Through completely immersive virtual scenarios, candidates can be exposed to real-world issues and difficult circumstances that they would face in the workplace.
Then, to better understand a candidate's fit for a specific position, hiring managers keep an eye on how the candidate reacts or makes judgments. A utility firm might, for instance, build a simulated setup to test an applicant's suitability for high-voltage overhead transmission lines.
Recruiters also use AR/VR to assess a candidate's soft skills. Prospective employees are gathered in diverse augmented and virtual reality settings to foster networking and collaborative problem-solving.
Interviewers watch them to learn about a variety of soft skills, such as leadership and teamwork.
Enhanced Interview Experience
AR/VR platforms are proving to be an effective solution for recruiters who feel that a video interview needs to provide them with a whole picture of a candidate.
Face-to-face interviews offer several benefits, including the capacity to read body language and facial expressions, but they are only sometimes feasible.
In a virtual setting, seeing subtleties and nuances readily overlooked in 2D encounters like online interviews and video conferences is simpler. By better reading the candidate's body language, the interviewer can establish a stronger rapport with them. When interviewers engage with candidates face-to-face in a virtual context, especially during a recorded interview, they also better understand their presentation abilities and overall presence.
More Effective Onboarding & Training
Onboarding and training new hires is an essential component of the talent acquisition process. Innovative virtual reality technologies are making these operations more streamlined and efficient every day.
Through virtual reality training, applicants can fully immerse themselves in developing essential work skills, leading to more advanced and thorough knowledge acquisition.
This is particularly helpful when training new or remote personnel on complex or delicate tasks. The British Army recently developed virtual training modules that included skydiving and tank driving. Workers can comprehend their responsibilities more fully without having to worry about errors or workplace mishaps.
Furthermore, since AR/VR software can be reused for every new hire, it becomes unnecessary for another employee to watch over the new hire.
Showcasing A Company's Brand
Virtual reality offers a business an excellent platform to highlight its distinct identity and project the most significant possible image of itself.
AR/VR platforms give employers the ability to give potential employees a far more genuine sense of their brand and corporate culture than presentations or online profiles, which helps them make better judgments about where to work. Employers can use AR/VR platforms to give prospective employees virtual tours of their offices, showcasing their amenities and allowing them to experience what it would be like to work there.
The company hire AR/VR consultants to implement virtual reality (VR) technology in its hiring process, providing candidates with a preview of their possible workplace so they can choose whether or not it's the right fit for them.
Prospective employees can observe the corporate culture, office layouts, and the company's happy hour festivities.
Until recently, the fact that only a tiny percentage of candidates have access to AR/VR technology has been a significant barrier to adopting VR for recruiting.
But that is about to change. According to a market research firm TrendForce's analysis, 14.19 million AR/VR devices are expected to arrive. It is anticipated that 18.81 million will sail in 2024, a 32% increase from the past years.
The opportunities for AR/VR recruiting will be endless once recruiters and prospects alike have VR headsets.
Also Read: Maximizing AR/VR Potential: Expert Enterprise App Builders
Companies That Are Effectively Using Virtual Reality To Improve The Candidate Experience
Several businesses have already adopted virtual reality to improve the applicant experience. For instance, the multinational hospitality business Marriott International developed a virtual reality program called "VRoom Service." This allowed applicants to learn about the many hotel brands the company owns and get a sense of the work before applying.
Candidates gave positive feedback on the virtual reality experience, which helped Marriott International draw in top talent.
Another illustration would be the renowned automaker, Jaguar Land Rover. During assessment centers, they created an immersive environment for candidates by utilizing virtual reality.
Jaguar Land Rover evaluated candidates' adaptability, cooperation, and problem-solving capabilities in virtual scenarios. This creative method enhanced the applicant experience and yielded more precise information regarding a prospect's potential.
Tools And Technologies For Virtual Reality In The Candidate Experience
Organizations may build immersive candidate experiences with various virtual reality tools and technology. Some well-known virtual reality headsets are the PlayStation VR, HTC Vive, and Oculus Rift.
These headsets provide immersive experiences and excellent images. Organizations can also record virtual surroundings or produce virtual tours using 360-degree cameras in addition to headsets.
Platforms for developing virtual reality applications, such as Unity and Unreal Engine, offer the required resources for producing virtual reality experiences.
These platforms enable developers to create realistic interactions and interactive virtual environments. Furthermore, thanks to technologies like InstaVR and Sketchfab, the process of making virtual reality content may be simplified without requiring a lot of programming experience.
Measuring Virtual Reality's Effect On The Candidate Experience
Companies can employ various metrics and feedback mechanisms to gauge the effect of virtual reality on the applicant experience.
Monitoring candidate participation and interaction in the virtual environment is one technique for gauging how effective virtual reality is. Data analytics and user behavior analysis can be used for this.
Companies can also get input from applicants who have used virtual reality during the hiring process. For this, focus groups, interviews, and surveys might be employed.
Organizations may improve the applicant experience by gathering feedback, identifying areas for improvement, and making the required improvements.
Conclusion
To sum up, creating a great candidate experience for prospective hire AR/VR developers is essential to drawing in top talent and developing an innovative culture.
Companies may stand out in a crowded job market by emphasizing open communication, giving candidacies constructive criticism, and giving people chances to demonstrate their abilities. Building a positive reputation in the industry and prioritizing openness and respect for candidates during the hiring process improves the employer brand and helps companies succeed in the long run.
In the end, companies investing in the candidate experience can forge close bonds with prospective employees, boosting productivity and retention rates and creating a more energetic and creative staff committed to advancing AR/VR development.