
The developers have to deal with augmented reality because it requires software to allow users to see what is in front.
Both technologies are valuable in todays world because they solve problems and provide unique experiences for users.
In 2019, augmented and virtual realities (AR/VR), also known as extended reality (XR), saw a huge increase in popularity.
These revolutionary technologies are not limited to entertainment and gaming. They are now being used in many industries, including transportation, retail, manufacturing, agriculture, and transport.
Virtual reality and Augmented Reality have become commonplaces in nearly every industry, from healthcare to transportation to retail.
These technologies are essential for retailers and other businesses. They can be accessed by Augmented Reality teams that will help them create apps that they can implement in their business environment.
AR apps can create a variety of experiences for customers. AR and VR apps can solve many retail problems.
Businesses are keeping an eye out for two promising technologies: Augmented reality (AR/VR), and virtual reality.
Nearly three-quarters of the industrys leaders expect immersive technologies to become mainstream in the next five years. Goldman Sachs estimates that AR/VR will be worth $95 million by 2025.
Parallel to this is AI and machine learning, which are rapidly becoming mainstream but are also considered mission-critical for modern businesses.
The tech world has only recently begun to see the potential of combining AR/VR and AI. Combining the two can drive innovation, new customer experiences and new ways to interact with the world. This partnership will not succeed without high-quality data.
The Perfect Match Between AI and AR/VR

Lets first define AR/VR. Augmented reality is a combination of digital and physical environments. This technology overlays data on physical reality by combining sensor data from cameras, accelerometers and other sensors.
One popular example is Pokemon Go.
Virtual reality - This is a computer-generated 3D simulation that allows the user to interact with a virtual environment.
AR/VR has historically used computer vision techniques (not AI-powered) to promote innovation. Many businesses are now discovering that AI and these technologies have deep, complementary connections.
AI excels in many activities that are beneficial for AR/VR. It can track objects and create 3D models of the world.
These models allow it to understand features within them, make judgements about them, and even make predictions about them. AIs deep learning models are especially useful in this area. They can identify vertical and horizontal planes, track objects movements and positions, and estimate depths.
An AR/VR system can interpret complex environments with deep learning models.
An AI-powered AR system could be used by an auto mechanic to view the engine of a vehicle and tell it what parts to replace and how.
These complementary features are causing AI to gradually replace computer vision methods in AR/VR. Industry leaders predict that AI will drive immersive technology adoption in both consumer and business sectors.
AI can improve AR/VR experiences by creating more realistic models and allowing people to interact with the scenes.
Deep learning advances that allow for 3D modelling, data storage options such as the cloud and increased computing power are some of the reasons AR/VR and AI have a strong partnership. The integration will offer exciting opportunities in many industries, regardless of the reason.
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What Companies are Already Doing with AI and AR/VR

AI can enhance AR/VR technology in many ways. It improves the quality of AR/VR content, personalizes the user experience and fosters a more efficient interaction between the user with the technology.
Many startups and tech companies already use AI-powered immersive technologies. These are some of the exciting examples you should be watching:
Aerospace
AI with AV is a combination of image recognition and deep learning technologies. It can be used to assist engineers in handling maintenance issues in aviation.
This includes identifying which parts of an aeroplane require improvement and giving detailed instructions on how they should be made.
Retail
Retail has many applications for AI-powered AR/VR. Some of these include:
- Pop-up coupons could be displayed in a digital environment as a shopper navigates the store aisles.
- You can view virtual showrooms which display products that are tailored to your interests and needs.
- Customers can try on clothes in virtual fitting rooms.
- AR, which shows furniture pieces placed in the customers home.
Retail is likely to have the greatest impact on AR/VR than creative industries.
Military
AI-powered VR is able to guide military personnel through simulated hazardous environments with the aim of reducing errors when faced with the real thing.
Technology
Smart glasses may become the norm in eyewear. These glasses could provide useful information about the people we meet.
If we meet a coworker, for example, our glasses might identify the position that this coworker holds in the company.
Telecommunications
AR/VR may soon be available in a virtual meeting near to you. One possible application is to create an immersive virtual environment where users feel like they are in an office with their coworkers rather than at home at the computer.
AI could also add camera tracking, similar to Facebook Portal. This would ensure that the focus remains on the person speaking at the time.
Security
Security could use AI-powered VR to detect identity and flag images of suspicious persons.
Gaming
AR/VR is often associated with gaming, particularly after the Pokemon Go phenomenon that swept the globe a few years back.
The creative industries are the most important users of AR/VR technology. This includes video games, live events, and entertainment. Artificial intelligence (AI) could be used to create more realistic gaming experiences and provide more opportunities for gamers to interact with the virtual environment.
Startups and tech companies have already begun to implement many of these use cases. This makes them more real than fiction.
It may take a while before AI, and AR/VR combinations become truly mainstream in our daily lives.
Read More: What Types Of Augmented Reality Are There?
VR/AR Global Statistics and Projections
Markets and Markets reported that the market for augmented reality was valued at $ 4.21 billion in 2017 and is expected to reach $ 66.55 billion by 2023.
This growth rate of 40.29 per cent in the forecast period shows strong growth.
The virtual reality market was valued at $5.12 billion in 2017 and is expected to rise to $34.08 million by 2023.
This represents a 33.95 per cent CAGR growth in the forecast period. The base year was 2017, and the forecast period was from 2018 to 2023. These numbers reflect the rapid growth of AR and VR technologies.
Different industries are also preparing to benefit from the technology.
The main drivers of growth in the augmented reality market are the growing investment in it and the rising demand for it in the healthcare and retail sectors.
The two largest players in tapping AR technology are healthcare and retail. The flip side is that the VR market has grown because of affordable VR devices. The increasing use of HMDs in entertainment and gaming, as well as advancements in digitization and technology, are some of the factors that drove the market growth.
High investments in Virtual Reality technology and markets have also contributed to the rapid growth of the VR market.
In addition, the AR/VR market is led by consumer applications in the forecast period. This is because of the increased use of AR in sports, gaming and entertainment.
The AR software market will lead the AR market by 2023 due to the rising use of smartphones, tablets, and other devices for augmented reality gaming.
The demand for content creation in the VR space will also drive the high growth of the virtual reality software market.
Head-mounted displays will be a dominant part of the AR/VR market. These are the most promising devices that will drive AR/VR market growth.
AR smart glasses are leading the AR market in head-mounted displays, as they are highly sought after for their use in automotive, healthcare, and other industrial applications.
Augmented Reality
developer is being sought by industry leaders to help them create VR/AR products.
A developer who has a deep understanding of the technology and your industry is essential to creating a successful VR/AR application.
AR smart glasses could also be used in enterprise and industrial applications. The glasses will increase the efficiency and satisfaction of employees, as well as safety and security.
The majority of virtual reality HMDs will be used in healthcare, retail and gaming, as well as entertainment, sports, and eCommerce. Google Daydream, Samsung Gear VR and Merge VR are some of the most prominent virtual reality devices. Oculus Rift, HTC Vive, and Sony PlayStation are also included.
AR HUDs are primarily used for automotive and aeroplane navigation. The windscreen displays various details, including speed and roadmaps.
This would ensure a safe driving experience.
ARs main limitations are its limited user interface (UI), which affects performance when navigation is done using augmented reality apps, as well as limited processing power.
Other limitations include limited storage, the small size of mobile phone memory cards and the variable infrastructural quality of the digital network.
The virtual reality market is facing many challenges. For example, health concerns regarding lack of movement or low resolution while using VR devices to do sports and entertainment, as well as limitations in the market for the product.
Other factors that can affect the performance of virtual reality devices include energy consumption and display latency.
After weve spoken a bit about VR and AR growth markets, let us now look at the trends we expect to see in the practical use of these technologies in 2023.
1. Entertainment, Sport, and Gaming outpace Industrial Use
Asking people about their first experiences with virtual and augmented reality technologies will reveal that they were in entertainment and gaming.
The technology has been widely adopted by the gaming industry since its introduction. This is expected to change in 2023. Research shows that enterprise XR solutions are outpacing XR on consumer solutions in terms of growth.
You should only work with an AR developer if you intend to use augmented or virtual reality technologies within your company.
An AR/VR developer who has worked on similar projects as yours in the industry you are interested in working with is the best choice. You shouldnt let a developer company experiment with your AR or VR app. This could be detrimental to your project and your business.
The 2022 XR Industry Insight report, prepared by VR Intelligence, points out that 69% of augmented reality AR development companies who participated in the survey indicated that they were working with the industrial application.
However, 39% of AR companies stated that they were developing software and consumer products. The Oculus Rift and Pokemon Go have made VR/AR a hot topic in recent years.
The potential for XR technology in the industrial setting to increase productivity and improve safety is attractive.
VR could be used to simulate work in dangerous environments or with easily damaged tools and equipment. Since no real work is being done in these environments, the simulation would not pose any risks.
Similar to AR, workers could be reconstructed important information using AR. This would reduce the time that technicians, engineers, and maintenance personnel spend looking up information on the internet or reading manuals about a specific problem in an industrial environment.
2. Healthcare: XR will take off
Both AR and VR can be used in healthcare. 2023 will see many cases of AR and VR moving from pilot projects and trials to regular use.
VR is already being used in therapy to treat patients with anxiety disorders and phobias. With the help of biosensors, therapists can monitor patients physiological responses, such as heart rate and perspiration.
This could allow them to gain a better understanding of how they react when faced with stressful situations in a virtual setting.
Virtual reality can also be used to help autistic individuals improve their communication skills and social skills.
This technology can also be used for diagnosing patients with cognitive and visual impairments by monitoring their eye movements.
The adoption of Augmented Reality in the healthcare sector is expected to accelerate. AR will grow in value by 38 per cent per year until 2025.
AR can be used by surgeons in training or in the theatre to alert them to potential hazards or risks in their work. One app that aids nurses in finding veins and avoids them accidentally sticking needles on patients has been created.
These innovations have not only improved patient outcomes but they also reduce treatment costs. These innovations will continue to be a part of the healthcare industry in 2023.
3. Headsets will be Smaller, more Powerful, and more Mobile
Many limitations exist for the XR technology, including the encumbering headsets and display units. Many people are now going minimalist.
If they have to wear large headsets or use large display units, it is uncomfortable. This is especially true for VR technology, where the processing hardware that generates graphics is located in the headset.
The manufacturers of VR hardware devices are now working to create untethered products. Oculus Rift, a Facebook product, was originally connected to a PC by an individual.
However, today it is a standalone device.
These headsets will be mobile and more powerful, which will improve the user experience. It would allow users to experience reality closer to their own imaginations, as opposed to low-resolution polygons that were used in early VR.
This would enable users to experience a more immersive experience.
Apples 8k AR/VR glasses will be one of the most exciting developments we anticipate with this technology. These glasses wont be tied to a computer or phone.
4. New Opportunities for XR with the 5G Network
2020 will see a significant boost in super-fast mobile networks with the launch of the 5G network. This fast network will increase AR and VRs potential by strengthening its presence in the entertainment sector and further paving the way for more adoptions across various industries in 2023.
5G is a truly fast network, considering that average home broadband delivers less than 100 megabits per second. With the incredible, lightning-fast speeds of data transfers of up to 3 gigabits per second, its difficult to compare the two networks.
The 5G network will offer super-lighting connectivity that can stream AR and VR data directly from the cloud. Instead of being hampered by hardware or tied to a powerful computer, VR/AR viewing devices will upload tracking data which is sent to data centres where heavy processing occurs.
Users can get rendered images back in real-time thanks to the 5G networks improved connectivity.
The 5G technology will bring many benefits to AR/VR users when combined with the cloud. Manufacturers will eventually offer cheaper headsets and viewing devices that provide highly realistic VR simulations.
5. Learning through AR and VR
In 2023, it will be common for people to learn through AR and VR. XR technology enhances the educational experience of students.
Students can engage in learning through the immersive nature of these technologies. AR will allow for greater flexibility in on-the-job training.
Students could experience the conditions on different planets and go on virtual trips to places like Rome or ancient Rome.
VR and AR technologies can be used to enhance learning experiences as well as solve problems in current education systems. It is possible that distance learners can be taught in VR-powered classrooms. This creates a learning environment in which all learners are able to work together, just like it does in a classroom.
The Wrap Up
We expected VR and AR to explode in 2023. The technology will see a significant increase in use as more industries look for ways to adopt them.
The introduction of 5G networks is expected to fuel the growth of these technologies. With the innovative design of AR and VR devices, the user experience will be enhanced thanks to the fast connectivity.