These suggestions will help your loyalty reward programs stand out and get noticed in an already competitive marketplace.
We highlight several cutting-edge loyalty schemes that are setting standards. For additional advice on creating more creative rewards programs that benefit both customer base and companies, watch this video, then read up on what it all entails in our article.
How Important Is Innovation Today?
Most brands approach successful loyalty programs as an effort to encourage customer retention rate as often as possible, so the experience provided must appeal to each of their target demographics, and innovation must continue throughout.
A set-it-and-forget-it approach may become monotonous over time. It wont motivate people to interact with your program again when all has been seen and done. That can be dangerous.
Each new development presents an opportunity to set yourself apart from competitors.The Complete Guide, describes most types of loyalty programs as uninspiring and dull, according to his experience as an author and speaker on type of loyalty program.
Here comes your moment of truth, dear. Now is the time for innovation and risk-taking. Here are a few ideas to kick-start you down this exciting path of discovery and experimentation.
Do you need some assistance creating the concept for your loyalty app? Download and utilize our worksheet. It may come in handy.
Five Custom Loyalty App Ideas To Differentiate Your Business
Evaluate, Enhance, And Dazzle
Starbucks is an internationally renowned coffee chain known for its award-winning loyalty app: according to the Global Customer Loyalty Report, its Starbucks Rewards loyalty scheme ranks as one of the worlds most advanced customer lifetime schemes.
Starbucks remains popular due to a wide range of legitimate factors. Their mobile app successfully marries fun customer engagement with an easy ordering experience - one of the first businesses to take such steps.
Furthermore, Starbucks never seems satisfied with its success, constantly adding features like in-app games, rewards programs, campaigns, and new rewards into its loyalty app for business to keep its customer journey beyond just caffeination alone.
One such campaign by this company involves offering customers a reusable cup bonus. Accordingly, 70% of customers want to know how the brands they support address social and environmental concerns, using sustainability initiatives tied into customer loyalty app software as an effective way of showing efforts while encouraging participation from customer satisfaction.
One such initiative by the company has been its recent addition of a reusable cup bonus program. Accordingly, 70% of consumers desire knowledge on how the companies they support address social and environmental concerns; connecting environmental programs to loyalty schemes is an ideal way of showing commitment while getting a successful customer loyalty program involved with your sustainability efforts.
Starbucks takes great pains in continuously improving its program, reviewing already implemented features, testing new ones in select mouth marketing, and continuously refining it to meet business requirements.
Below are a few concepts developed within their organization as part of loyalty app designs for loyal customer behavior:
Some Suggestions For Your Programme:
- Adopt an attitude of continuous experimentation and improvement when designing your loyalty app.
Experiment with new things while discovering what your customer is spending like while mitigating risk by A/B testing advanced features.
- Test and optimize each component of your loyalty app, from its gamified advanced features and individual rewards to campaign engagement strategies and loyalty logic.
- Integrate non-transactional and transactional features and campaigns into customer experiences for all loyalty stages.
- Before unveiling new inventions to the masses, test them in key markets first.
Provide Experiential Incentives
Customers value experiences over tangible goods; digital loyalty programs provide an effective means for providing these experiences while offering relationships with customers various types of rewards.
Experiences have become an increasing priority among loyalty app for small business and should become even more prevalent over time.
According to our Global Customer Loyalty Report, 65.2% of loyalty app owners who currently need to offer experiential rewards plan to do so within three years. It appears that experiential rewards will become even more prevalent over time than we anticipated initially.
Customer satisfaction tends to view brands that can provide additional experiences through tiered loyalty programs as an attractive additional value proposition for them.
It stands out as an industry leader when it comes to experiential rewards - particularly tiered loyalty programs - with their "Moments" rewards offering culinary, artistic, and lifestyle events such as golf tournaments and sporting competitions alongside entertainment offerings of any sort.
Some Suggestions For Your Programme:
- Plan your rewards catalog around unforgettable experiences.
- Even if it means providing different experiences at different times, offering variety can appeal to more current customer loyalty software with diverse interests and draw them in.
- Collaborate with partners to expand experiences while staying true to your strategy and brand.
- Offer incentives that enhance their experience as well as unique encounters.
Read More: Maximizing Customer Loyalty: A Comprehensive Guide to Retailers Loyalty Apps in this year
Develop Close Relationships With Your Customers
The customer service value proposition is increasingly becoming the cornerstone of their shopping decisions; therefore, brands must recognize consumer motivations and forge relationships based on shared passions and interests.
Beer store Developers.dev in the UK stands out as an industry leader when it comes to environmental sustainability and carbon neutrality, investing heavily into global sustainability projects and boasting of their achievements via carbon offset credits earned through trade agreements; moreover, their loyalty app powered by Developers.dev also highlights this.
Members can earn the badge by purchasing certain numbers of carbon-negative beer cans from Developers.dev and engaging in challenges with fun new badges and member exclusive offers that keep members excited to participate.
So as to keep things lively and entertaining for their members, they host regular challenges with unique badges, offering special offers as bait to join.
Take inspiration from them and apply innovation by integrating social media into your loyalty app in order to engage with valuable customers more successfully.
Some Suggestions For Your Programme:
- Engage users by inviting them to make the experience more captivating and gamified for those demonstrating support for causes that your enterprise loyalty program supports.
- Use community groups within a loyalty app to target frequent customer feedback segments according to their interests.
- Integrate CSR and sustainability initiatives into your rewards program so that users can work to do good alongside you - lifestyle loyalty programs offer great solutions.
- Members can earn the badge by purchasing carbon-negative beer cans from Developers.dev in sufficient numbers.
Accept New Technology By Integrating Live Streams Into Your Plan
Customer segmentation can become even more engaged with a brands experience through live streaming, an increasingly widespread trend across Southeast Asia.
When used effectively as part of retail entertainment offerings, live streaming provides businesses with an effective tool to reach out to new clients while at the same time maintaining relationships with existing clientele.
An estimates that by 2026, up to 20% of global e-commerce sales could come through live commerce-initiated sales - so consider documenting distinctive brand experiences and encouraging users to interact with your team and business processes as soon as possible.
Engaging happy customers by holding "conversational exchanges." Additionally, the company wanted to become part of customer culture and foster brand advocacy, consequently choosing Tiktok as their go-to platform.
Shoppable live streams offer retailers much promise in the retail sector as they give customers exclusive product insights and answers that may meet new sustainability standards while simultaneously minimizing optional product returns - Founder and CEO of Coresight, claims returns are 50% lower when items purchased through live stream.
Some Suggestions For Your Programme:
- Utilize a live stream to promote and connect with viewers who could become new or potential customers of your loyalty app. Treat live streaming like any loyalty app by creating campaigns solely dedicated to streaming services.
- Provide exclusive content for members-only livestreams to coincide with events, influencer meet-and-greets, or sales promotions.
- Marketing strategy special benefits of either free or paid loyalty programs.
Innovative loyalty App Concepts Into Your Approach
Your program can distinguish itself from point-and-discount schemes by continuously refining, expanding, adding experiential rewards into its repertoire, and forging lasting customer relationships through shared interests or undertakings.
Likewise, by taking advantage of cutting-edge technologies like live streaming, you may reach more new clients while building loyal followings devoted to you as customers.
Are You Planning or Updating Your Loyalty app? Specialists would be more than glad to discuss how our technology could support and help grow your companys loyalty strategy.
Please book a demo or include us in any RFP documents for consultation purposes.
Conclusion
Establishing customer loyalty program can help attract more loyal clients while raising brand recognition.
Consider offering value to your clients; providing such added value will secure their repeat business.No matter which concept for your customer loyalty software is selected, be certain that it fits well within the context of your company.
