Merchantry estimates that over 4.2 million eCommerce businesses exist in Canada and the US. The internet is an excellent opportunity to sell/start your own online business.
Managing an eCommerce store with this much competition takes a lot of work. The good news is that youre here. You can be different.
How can you grow your eCommerce business in the vast sea of eCommerce? Lets look at how we can help your eCommerce business succeed.
These eCommerce hacks will help you reach your goals in just a few months.
These are only a few growth hacks you can use to increase your eCommerce business. There are many other growth hacks that you can use for eCommerce.
These are just some of the many growth hacks that eCommerce solutions can offer to help you build a solid business strategy.
Tips for Using E-commerce to Increase Your Business
Go into Speed Mode
Page loading can lead to sales problems.
- A 1-second delay in page loading causes 11% of views to be lost
- Conversion rates were reduced by 7%
- Satisfaction drops by 16%
Imagine how much revenue your website could generate with a bounce rate as low as 2 or 3 seconds. These are just a few ways to increase page load.
- Google Page Speed Test. This tool can be used to evaluate your speed. This tool can also recommend how to speed up website loading times.
- Buy and invest in a Content Delivery Network (CDN). A CDN allows you to employ multiple servers to improve data transmission speed and reduce latency.
- You can increase your hosting package. You want a web host with great performance and speed. You can upgrade to VPS or cloud hosting to speed up page loading times.
Its Easy to Find Yourself
It is important to be at the forefront of your industry. How can you distinguish yourself from other eCommerce sellers in your field? This is the answer.
Search engine optimization (SEO) refers to increasing organic traffic using relevant phrases. Users use these terms and expressions to search online for sites.
These three search phrases are the most important.
- Your companys front end is the most important. They are in titles, descriptions, and blog entries.
- Backend keywords are the second category. These phrases will be hidden from customers but will assist in growing your website presence.
- Converting clients is easy with transactional keywords. These words indicate that a buyer is ready and willing to purchase a product. These words and brand names include "buy" or "order now."
Only great content can bring in traffic. This is called On-Page SEO. This will increase traffic and convert visitors.
Inform your Customers
Every eCommerce website should have detailed product descriptions. Consumers care about the benefits of a product.
More is needed to identify the object and outline its characteristics. Your audience should be informed about the products purpose and design. Tell your audience about the products story.
These guidelines should be followed for your videos and photos. Use stunning images to showcase your offerings. You can include tutorials and how-to videos to demonstrate using the product.
Customers should be able to see both the products functionality as well as its appearance.
Long-form Content
Blog articles are a great way to keep clients informed and engaged. Blog articles encourage participation and client loyalty.
If you want more visitors, you must grow your audience beyond your blog. Guest postings are the best way to achieve this.
Guest posts are a great way to increase brand awareness. These posts can be a great way to show your authority in your market.
You can create backlinks from your website by guest posting. This will increase your chances of being found by new customers.
The magic of A/B Testing
This is one of the most popular eCommerce growth hacking techniques. Comparing the products can help you determine which has fine copy, layout, or graphics.
An A/B test is an essential eCommerce trick to increase conversions.
This could help you determine if resources are helping or hindering your progress.
Google Optimize lets you run A/B testing. This tool can help you make the changes necessary to your product listings to improve conversions.
Heres an example:
- Location and image quality.
- You can alter the buttons backgrounds, colors, and sizes, such as "Add to Cart."
- Information about supply and shipping.
- Incorporate trust badges at prominent locations.
You should test your results regularly. This will allow you to make the best adjustments to increase sales.
Badges for Trustees
Consumers desire safe transactions. For eCommerce, face-to-face sales are not possible. How do you convince customers you are trustworthy?
Use trust seals. These logos can be used to ensure that every deal is as trustworthy as possible. You may also see the accepted payment methods.
Customers will feel more secure knowing their data is safe.
It would be best if you displayed trust badges in prominent places. They can be shown in prominent locations like the checkout page or Add to Cart button.
This will increase conversions and improve your seller credibility.
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Responsive Design
It all boils down to flexibility on devices and customizing shops. These tools are vital for all sellers, not just eCommerce conversion techniques.
If your website can be adapted to consumers devices, it is responsively designed. This means that your website can be adapted to fit the needs of all devices, including smartphones and tablets.
Mobile browsing is growing in popularity. They will first have an idea of the item they wish to buy and then use their computer or laptop to purchase.
When selling online, sellers must adopt a mobile-first and tablet-second approach.
Custom User Navigation
Responsive design allows your website to adapt to users preferences. To ensure that customers can find what they are looking for every time they visit your website, they must be identified.
This is an example:
- Your store should display the merchandise a returning customer looked at when they last logged in.
- The site can be used to find deals on the most popular items that users are searching for or have purchased in the past.
- People store search queries to save time and avoid spending too much time searching for what they are looking for.
These are just a few of the tips that can help you improve your eCommerce business growth strategy.
- Clear search bar Consumers will know what they are looking for. People use the search bar to find what they are looking for. The search box should be visible on your website.
- Clear website design. Website clarity.
- They were navigating a menu. A simple menu should be at the top. This serves as a compass and can assist people on their journeys. This method allows users to navigate between stores and switch between them quickly.
- Digital Products can have tags. This service will enable users to search for specific product categories. Tags are great for improving internal and external search engine results, such as Google.
Simplicity is your Best Friend
The Institute estimates that almost 70% of shoppers abandon shopping carts and do not purchase anything.
The checkout process can make or break conversions. Its essential to make things simple enough, or you could see a drop in bounce rates.
How can it be made more efficient?
- Allow visitors to leave. Only some people are interested in opening an account for the sole purpose of making a transaction. Dont force customers to sign up. Allow them to make their own decisions.
- Offer a variety of payment options. Many people still need to like sharing credit card information online. You can allow them to pay via Amazon Pay or PayPal.
- Account creation should be simple. Users who wish to create accounts should only need a little information.
Get Involved With The End User
Let people know people are purchasing your products. Better yet, let the consumers spread the word. To purchase a product, customers need more than just great content.
Consumers want to hear what other customers have to say about the product.
Social proof is a way to show your clients you value their business. Social proof is sharing consumer feedback and reviews via your website or social media.
Social evidence goes beyond endorsements. It is logical to share user-generated content.
Encourage users to share information about their purchases via social media. These posts can then be shared on your channels.
To gain confidence in purchasing a product, learn from other buyers.
Establish a Referral Program
Referral systems are an older but still potent growth mechanism.
Two benefits might be gained by launching a promotion to thank clients for introducing new customers.
- Contact information will be provided to you to connect with potential customers.
- Referring customers can help you get more sales or discounts.
The first step to implementing this strategy is setting up an account on a referral program application such as Sweet Tooth, Ambassador, or Forwards.
These tools can create a customized referral program without programming skills.
Cross-Sell and Upsell
Your online shop may only have one product in mind. It would be best if you didnt encourage buyers to buy more.
Increase sales by using more than one sales method instead of accepting just one order
- Cross-Selling Encourages customers to buy additional complimentary items
- Upselling - encouraging buyers to upgrade their purchases.
Your customers are interested in your company and the goods at this stage. Now is the time to cross-sell and upsell.
Happy customers will buy more expensive items if they see the potential to increase their orders value.
- These resources will help you set up an online shop for cross-selling or upselling.
- Feel free to direct buyers orders. Cross-selling and upselling can increase your sales.
Show How Customers Shop
Customer reviews and testimonials are just one type of social proof. Customers might be influenced by it to shop online.
Displaying the online shopping habits of other customers can help you attract clients to your online shop.
These in-person interactions will enhance your companys credibility. You show your customers online that you are practical and beneficial by providing live updates on customer support and orders.
Fomo is an excellent starting point. Fomo allows you to add customer interaction notifications to your online store quickly.
You can easily evaluate the value of client interaction by combining Fomo and Google Analytics.
You Can Set Up Retargeting Ads
Website visitors who have not made a purchase can be attracted to your website by retargeting ads, such as exit intent popups.
You can target your visitors to your online shop by placing product ads on other websites that they visit.
Retargeting ads can be very effective as they attract customers attention to attractive products. Customers are more likely to return to your store if they find the product they are looking for.
Retargeting advertising can be created for your online shop signup via a service. These tools can be used to create retargeting ads and track their effectiveness for your online shop.
Read More: What are Some Good E-Commerce Platforms for Developers?
To Fuel Sales, Create Urgency
Website visitors who still need to purchase can use retargeting ads to attract them. Exit-intent popups are one example of a way to do this.
Target customers by placing product ads on other websites that they visit. This is done by tracking the visits to your online store.
Retargeting ads are a great way to get customers attention on the most exciting items. After finding the item they are looking for, customers will be more inclined to return to your shop.
A provider can help you build retargeting ads targeting your online store registration. These tools enable you to create retargeting ads and track their success for your online shop.
To identify the most urgent items, A/B testing can be used. Try a few to see which one converts most people. Taplytics allows you to experiment with A/B testing on product pages.
Offer Content Upgrades
Blog posts about your online shop should be more than just a simple blog post. You can offer content upgrades to increase sales and build relationships with customers.
Content upgrades can be supplemental materials, such as an ebook within a blog post. In return for their email address, you give the material to the reader.
This contact information can be used to add the reader to your email campaigns, nurtured through sales funnels, and ultimately converted into a customer.
These are just a few ways to keep your blog updated with content:
- You can reuse your most popular blog posts and improve the content. Create an ebook, checklist, or worksheet to increase sales.
- To inform users about available content upgrades, create an email drip campaign. A link to the material should be included in the first email of the drip series. Your online shop may receive additional information or advertisements in subsequent emails.
You can build relationships with customers by offering content upgrades. You can turn your customers into long-term clients by providing value and nurturing them through your sales funnel.
Start Seasonal Campaigns
Black Friday and Christmas are excellent ecommerce holidays. Seasonal shopping is a popular choice because buyers are willing to spend more.
These seasons are a perfect opportunity for your business.
Your shop may also use other methods to attract seasonal customers, even though most efforts focus on seasonal incentives.
You can get new packaging or product lines for Christmas that will motivate customers.
After you understand the seasonal theme, its time for your campaign to begin and spread the word. These are some tips to help you get started:
- Set a time frame for your seasonal marketing. It would be best if you allowed yourself at most five weeks to plan and coordinate your campaigns promotion, launch, and coordination.
- To raise awareness for your cause, you can use user-generated content. Create UGC campaigns to promote seasonal events at your shop and create an Instagram hashtag. Starbucks hosted a #RedCupContest on Instagram for their special holiday drinks.
Show Trust Badges
It is vital to earn your customers trust as an online vendor. You cant meet your customers face-to-face, so you must establish trust online to make them feel at ease making a purchase.
Visual trust badges are an excellent way for clients to trust your e-commerce site. Suppose you have the logos for secure software.
In that case, your customers will feel more comfortable sending sensitive or payment information to your website.
You can try different places for trust badges, such as:
- Your website footer
- Your product pages
- Visit these pages
Incentivize Your Checkout Page
Cart abandonment is a real problem. An Institute study found that 70% of customers abandon their shopping carts before they make a purchase.
Most customers abandon their shopping carts at the first checkout page. It is vital to encourage customers to complete the checkout process.
Customers can use coupons to encourage them to complete the checkout process. Clients will be more likely to complete their orders if they have a coupon.
These are some ways to create coupon codes that increase sales:
- Your special offers should be easy to find. Social media advertising, marketing emails, and other methods can help you reach many customers with discount coupons. You will get more customers to your final checkout page the more codes you provide.
- Each purchase should have a discount code. A code is valid for every promotion, even public sales. As a result, customers will be encouraged to visit the checkout page.
Coupon codes can reward customers with lower prices and increase conversions at checkout for your business.
Reduce Input Fields
It is well-known that long internet checkouts can be frustrating. Even if your heart is set on buying the items in your shopping cart and youre willing to pay for them, you will still need to provide a lot of information to complete the checkout process.
This includes your mobile number and the delivery times you prefer. Many customers prefer leaving their shopping baskets empty rather than filling out all the required fields.
Making checkout more straightforward and requiring less input can help increase sales. Only ask for the necessary information.
Keep all fields on one checkout page. It is possible to show buyers all the steps involved in the checkout process before completion. This will make it easier for buyers to understand.
They will be more likely to close the deal if they do less work.
Embrace Conversational Commerce
Although online stores arent as well-known as offline stores, that doesnt mean theyre unavailable for customers.
Customers will be happier with their user experience with your business if they can communicate with you quickly.
Conversational commerce is critical to accessible communication. Buyers and sellers can communicate via messaging apps.
Your customers have access to communication channels 24 hours a day, allowing them to share any problems with you.
There are many conversational commerce tools you can use. Clients can communicate with companies via Drift, a popular conversational marketing Ecommerce platform.
Chatbots allow businesses to engage with customers via Facebook Messenger and Kik.
Strategies to Increase E-Commerce Sales
No Shipping Fee
Free shipping is something customers love the most. Shipping free of charge is a great way to build customer loyalty and keep them coming back.
This reduces shipping costs and decreases cart abandonment. It also causes an increase in the price of the center cart.
Bundling
Bundling refers to putting together sets of related goods with more excellent value than individual items. Bundling has many benefits.
Hook products can be inexpensive and used with other accessories in the bundle.
Flash Sales
Flash sales can be a great way to increase sales quickly. Flashy discounts would usually be offered by an online shop in less than one day.
The online shop aims to attract customers looking for impulse buys and the best deals. Its unique opportunities and sense of urgency are critical to its success. Be on the lookout for e-commerce websites at any time.
Price Blocks
Price block tactics are used to increase flash sales. Twenty pieces can be reduced by 50%, thirty by 60%, etc. Each unit must be used within a specified period.
Partnerships
It is a great opportunity to network with other businesses during sales and benefit from their expertise. Cross-selling strategies can also be employed.
To offer your customers discounts, you can negotiate with other eCommerce companies. Partnering with third parties has two benefits: it allows you to find a business that adds value and expands your customer base.
Outlet Section
Another popular internet campaign is outlet sales. This is a great way to increase sales in retail stores. It involves setting up a section where goods are available at a discounted price.
This will increase sales and eliminate any items that are not used. This should be highlighted.
Additional Discount on Taking Action
Its usually easier to please repeat customers than to attract new ones. The website can also be equipped with popup advertising offering a 10% discount to all subscribers.
We can then inform customers about sales or news about purchased products. You can also suggest others. You get a 10% discount on each friend who completes a transaction.
Shoppertainment
Shoppertainment, a new form of marketing that uses entertainment to promote a product, is brand new. This format is popular for business professionals to meet online.
This gathering includes a discussion, followed by a deal.
Loyalty
While sales can be a great way to attract new customers and build loyalty, it is even more critical. If you have loyal customers, it is possible to offer discounts to them.
For large orders, you can provide customer cards or gifts in return for points, challenges, etc.
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Final Thoughts
These suggestions are easy to follow and cost-effective. These suggestions can be applied in a matter of minutes.
You can experiment or seek professional advice. Your first step should be to learn eCommerce design techniques.
Your page should be speeded up. Next, see if bounce rates drop. To improve user retention, the material can be updated.
Analyze, test, and then improve on the results. You can test your eCommerce strategies slowly and strategically. This will allow you to determine which strategies promote growth.
If one strategy doesnt work, you can change it. You can find the best recipe for your eCommerce store with some effort and time.
Its worth the effort.
